Available to hire
Hi, I’m Pradeep C, a senior copy-based creative with more than a decade of experience across copywriting, integrated advertising, digital campaigns, and B2B/B2C content for regional and global brands. I’ve led creative output across Southeast Asia, worked cross-functionally, and delivered work that moves audiences and metrics. I’m equally comfortable owning a campaign end-to-end or raising a team’s creative standard.
I thrive in fast-paced environments, translate data insights into tangible value for clients, and help shape how brands show up through messaging frameworks, tone, and campaign direction. I’ve built scalable frameworks for regional teams, mentored junior writers, and delivered campaigns across financial services, consumer brands, and technology.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Writer at Ubergizmo
August 31, 2013 - July 31, 2025Researched, crafted, proof-read, and published up to 30 articles a day about consumer technology.
Copywriter at McCann Erickson
May 31, 2016 - July 31, 2025Worked on brands across various industries, fast-tracked knowledge of film shoots, handled fast-paced projects with demanding clients, and developed the understanding that writing involves mostly thinking. Gained experience in both small and large campaigns.
Content Manager at Hogarth & Ogilvy, Singapore
June 30, 2017 - July 31, 2025Enhanced digital advertising skills on brands like Prudential, BMW, CAT, Epson, Allianz, among others.
Senior Copywriter at Bonsey Jaden
March 31, 2019 - July 31, 2025Developed own style under tutelage, contributed creative ideas servicing brands like Cetaphil, BOH Tea, Chubb, IPC, and LYL Real Estate. Participated in senior hiring decisions and embraced increased responsibilities.
Freelance Writer at Self Employed
April 30, 2020 - July 31, 2025Sourced own clients and learned to foster mutually beneficial relationships to close knowledge gaps in advertising beyond creative roles.
Senior Copywriter at Brilliant Agency
October 31, 2021 - July 31, 2025Worked on major clients like Standard Chartered and BlackRock. Collaborated closely on strategy with heads of departments, contributed fresh and edgy ideas, authored campaign content boosting conversion rates by 25%.
Creative Group Head at Bonsey Jaden
January 31, 2023 - July 31, 2025Returned to assist during business struggles, leading a team to improved creativity and performance. Delivered memorable campaigns for brands such as Mamee and Cetaphil, increasing client engagement by 35-50% through innovative digital strategies and market research.
Lead Regional Writer at Grab
April 30, 2025 - July 31, 2025Primary writer for Grab's Enterprise (B2B) and consumer products, created campaign blueprints for SEA local teams, collaborated with marketing verticals to encourage ad platform usage, conceptualized experiential tourism events, and supported team morale.
Self Employed
April 30, 2020 - August 4, 2025Filled a knowledge gap in advertising by sourcing own clients and fostering mutually beneficial relationships while honing skills independently.
Creative Group Head / Senior Copywriter at Brilliant Agency
October 31, 2021 - August 4, 2025Worked on major clients like Standard Chartered and Black Rock, collaborating closely with heads of departments and engaging in high-level strategy discussions. Trusted to showcase fresh and sometimes edgy ideas that excited the creative team. Authored compelling campaign content contributing to a 25% increase in conversion rates by using persuasive storytelling and data-driven insights. Involved in senior hiring decisions and embraced new responsibilities.
Senior Copywriter / Creative Group Head at Bonsey Jaden
January 31, 2023 - August 4, 2025Returned amidst business struggles to lead the team towards improved creativity and hard work results. Worked with notable brands like Mamee and Cetaphil to steer the team towards memorable ideas, spearheading cross-functional creative projects that boosted client engagement by 35-50% leveraging innovative digital strategies and comprehensive market research across Southeast Asia.
Lead Regional Writer at Grab
April 30, 2025 - August 4, 2025Served as primary writer for Grab's Enterprise (B2B) range and consumer-facing products across Southeast Asia and remote locations. Created campaign blueprints used regionally, collaborated with various marketing teams to achieve unique objectives, conceptualized experiential events to boost tourism-related businesses, and fostered a positive team atmosphere amidst heavy workloads.
Lead Writer (Regional) at Grab
May 1, 2023 - April 1, 2025Worked on delivering creative content for Southeast Asia, aiding in various campaigns and projects.
Creative Group Head at Bonsey Jaden
January 1, 2022 - January 1, 2023Led a creative team in developing innovative advertising strategies.
Senior Copywriter at Brilliant Agency
June 1, 2020 - October 1, 2021Crafted engaging copy for digital campaigns focusing on various brands.
Freelance Writer & Consultant at Self-Employed
March 1, 2019 - April 1, 2020Provided copywriting and consulting services to various clients.
Senior Copywriter at Bonsey Jaden
December 1, 2017 - February 1, 2019Played a key role in creating impactful marketing content.
Senior Copywriter at Serviceplan
July 1, 2017 - December 1, 2017Focused on developing creative strategies for digital platforms.
Digital Copywriter at Ogilvy & Mather
May 1, 2016 - June 1, 2017Worked on digital copy for various high-profile campaigns.
Copywriter at McCann Erickson
January 1, 2012 - May 1, 2016Wrote and developed creative copy for multiple brand campaigns.
Freelance Copywriter and Creative Consultant at Catalyst
February 1, 2025 - PresentPartnered with small businesses to define brand positioning and sharpen key messages, building an independent writing practice across brand campaigns, digital content, and marketing communications; managed end-to-end client relationships from briefing to delivery and advised on messaging frameworks and campaign direction.
Lead Regional Writer at Grab
May 1, 2023 - April 30, 2025Led copy for Grab's B2B Enterprise product suite and B2C product communications across Southeast Asia; built adaptable campaign frameworks for local market teams; collaborated with cross-functional marketing teams on integrated campaigns; developed brand activations translating data insights into value for tourism and business clients; maintained high-quality output in a lean, high-volume team.
Freelance Copywriter at Independent
March 1, 2019 - April 1, 2020Sourced and managed client relationships independently, handling briefs to final delivery across multiple accounts.
Digital Copywriter at Hogarth and Ogilvy
May 1, 2016 - June 1, 2017Wrote digital copy for Prudential, BMW, Caterpillar, Epson, Allianz, and more.
Content Manager at Ubergizmo
January 1, 2012 - January 1, 2013Researched, wrote, edited, and published up to 30 consumer technology articles a day.
Education
Diploma at Deakin University, Australia
January 1, 2008 - December 31, 2008Bachelor of Arts at University of South Australia
January 1, 2010 - December 31, 2010Diploma, Communications at Deakin University, Australia
January 1, 2008 - January 1, 2010Bachelor of Arts, Communications and Media Management at University of South Australia
January 1, 2010 - August 4, 2025Bachelor of Arts in Communications and Media Management at University of South Australia
January 11, 2030 - January 1, 2010Diploma in Communications at Deakin University
January 11, 2030 - January 1, 2008Qualifications
Industry Experience
Financial Services, Consumer Goods, Media & Entertainment, Travel & Hospitality, Software & Internet, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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