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Hi, I'm Aniish Iyer, a data-driven marketer passionate about scaling brands and crafting high-performing campaigns using AI tools and cross-channel strategies. Over the past 4+ years, I've helped take brands from $1M to $15M revenue in just six months by executing strategic media campaigns across platforms like Meta, Google, YouTube, Amazon, and Shopify. I love blending creativity with analytics to deliver measurable growth and positive ROI. Currently, I'm further honing my skills through a Master's in Marketing at Australia's #1 marketing school. I thrive in dynamic environments, managing teams, optimizing campaigns, and working across diverse sectors like fashion, CPG, and electronics. I'm a firm believer that working smart and hard is the winning combination for success.…Hi, I'm Aniish Iyer, a data-driven marketer passionate about scaling brands and crafting high-performing campaigns using AI tools and cross-channel strategies. Over the past 4+ years, I've helped take brands from $1M to $15M revenue in just six months by executing strategic media campaigns across platforms like Meta, Google, YouTube, Amazon, and Shopify. I love blending creativity with analytics to deliver measurable growth and positive ROI. Currently, I'm further honing my skills through a Master's in Marketing at Australia's #1 marketing school. I thrive in dynamic environments, managing teams, optimizing campaigns, and working across diverse sectors like fashion, CPG, and electronics. I'm a firm believer that working smart and hard is the winning combination for success.

Aniish Iyer

Performance Marketer, Marketing Strategist, Digital Marketer, +2

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Hi, I'm Aniish Iyer, a data-driven marketer passionate about scaling brands and crafting high-performing campaigns using AI tools and cross-channel strategies. Over the past 4+ years, I've helped take brands from $1M to $15M revenue in just six months by executing strategic media campaigns across platforms like Meta, Google, YouTube, Amazon, and Shopify. I love blending creativity with analytics to deliver measurable growth and positive ROI. Currently, I'm further honing my skills through a Master's in Marketing at Australia's #1 marketing school. I thrive in dynamic environments, managing teams, optimizing campaigns, and working across diverse sectors like fashion, CPG, and electronics. I'm a firm believer that working smart and hard is the winning combination for success.…Hi, I'm Aniish Iyer, a data-driven marketer passionate about scaling brands and crafting high-performing campaigns using AI tools and cross-channel strategies. Over the past 4+ years, I've helped take brands from $1M to $15M revenue in just six months by executing strategic media campaigns across platforms like Meta, Google, YouTube, Amazon, and Shopify. I love blending creativity with analytics to deliver measurable growth and positive ROI. Currently, I'm further honing my skills through a Master's in Marketing at Australia's #1 marketing school. I thrive in dynamic environments, managing teams, optimizing campaigns, and working across diverse sectors like fashion, CPG, and electronics. I'm a firm believer that working smart and hard is the winning combination for success.

Available to hire

Hi, I’m Aniish Iyer, a data-driven marketer passionate about scaling brands and crafting high-performing campaigns using AI tools and cross-channel strategies. Over the past 4+ years, I’ve helped take brands from $1M to $15M revenue in just six months by executing strategic media campaigns across platforms like Meta, Google, YouTube, Amazon, and Shopify. I love blending creativity with analytics to deliver measurable growth and positive ROI.

Currently, I’m further honing my skills through a Master’s in Marketing at Australia’s #1 marketing school. I thrive in dynamic environments, managing teams, optimizing campaigns, and working across diverse sectors like fashion, CPG, and electronics. I’m a firm believer that working smart and hard is the winning combination for success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Business Manager at WPP Media

June 30, 2025 - July 31, 2025

Planned, strategized, and executed large-scale performance marketing campaigns across Meta, Google, Shopify, YouTube, and Amazon, while integrating cross-platform analytics into a unified dashboard for real-time performance tracking and insights. Drove consistent quarter-over-quarter revenue growth by optimizing campaigns and developed clear, data-driven review charts for stakeholder reporting. Managed a mid-sized marketing team overseeing campaign workflows, media planning, creative development, and analytics. Ensured positive EBITDA for clients and contributed to company revenue growth. Played a key role in client pitch development and acquisition.

Performance Marketing Analyst at Mensa Brands

January 31, 2024 - July 31, 2025

Managed end-to-end Meta and digital campaign execution, leveraging performance data for optimization and detailed reporting. Played a pivotal role in expanding presence across Q-commerce channels in India by building strategic partnerships and launching high-performance campaigns. Worked across categories including Fashion, CPG, Food & Nutrition, Supplements, and Electronics, bringing category-specific insights to campaign strategy and execution.

Analyst at Publicis

April 30, 2023 - July 31, 2025

Managed end-to-end e-commerce operations for multinational brands such as Abbott (Ensure and Pediasure), executing and optimizing PPC, SEM, SEO, and display advertising to improve visibility and conversions. Built and maintained brand stores ensuring seamless customer experience. Drove marketing strategies to strengthen brand positioning and increase market share, contributing to Ensure's rise as a category leader in online nutrition. Collaborated with Amazon and Shopify teams to optimize product listings, and handled day-to-day brand operations including website optimization, logistics, inventory, and recruitment.

Marketing Executive at Good Sleep Bedding

June 30, 2022 - July 31, 2025

Worked as a marketing executive in a startup environment, contributing to digital marketing and brand growth. Responsibilities included campaign support and operational tasks related to e-commerce and digital platforms.