I am a results-driven Digital Marketing Manager with over six years of experience in content creation, SEO, paid campaigns, and social media strategy. I have a proven track record of managing multi-platform campaigns, optimizing content for growth, and leading digital teams. I enjoy creating compelling video edits and motion graphics to tell stories that drive business growth. Currently, I lead the digital marketing efforts at Al-Amari Group in Saudi Arabia where I manage the full digital presence and strategies for four distinct companies. I am passionate about using tailored brand positioning and performance-focused marketing to achieve strong results across diverse industries.

Essam Eldin Metwally

I am a results-driven Digital Marketing Manager with over six years of experience in content creation, SEO, paid campaigns, and social media strategy. I have a proven track record of managing multi-platform campaigns, optimizing content for growth, and leading digital teams. I enjoy creating compelling video edits and motion graphics to tell stories that drive business growth. Currently, I lead the digital marketing efforts at Al-Amari Group in Saudi Arabia where I manage the full digital presence and strategies for four distinct companies. I am passionate about using tailored brand positioning and performance-focused marketing to achieve strong results across diverse industries.

Available to hire

I am a results-driven Digital Marketing Manager with over six years of experience in content creation, SEO, paid campaigns, and social media strategy. I have a proven track record of managing multi-platform campaigns, optimizing content for growth, and leading digital teams. I enjoy creating compelling video edits and motion graphics to tell stories that drive business growth.

Currently, I lead the digital marketing efforts at Al-Amari Group in Saudi Arabia where I manage the full digital presence and strategies for four distinct companies. I am passionate about using tailored brand positioning and performance-focused marketing to achieve strong results across diverse industries.

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Language

Arabic
Advanced
English
Advanced

Work Experience

Digital Marketing Manager at AxA Marketing Agency
August 31, 2023 - July 31, 2025
Managed WordPress websites including updates, backups, and SEO optimization. Conducted keyword research and backlinking strategies. Created media plans and presented KPIs to clients.
Marketing Manager at Al-Amari Group (KSA)
August 1, 2023 - Present
Led digital marketing for four companies across construction, safety, e-commerce, and manufacturing sectors targeting both B2B and B2C clients in the Saudi market. Managed paid campaigns, SEO/SEM, and full-funnel strategies across platforms. Planned content and directed the digital team's execution.
Social Media Strategist at Chance Media
June 30, 2022 - July 31, 2025
Built strategic, production-focused content calendars aligned with business goals. Monitored analytics and optimized campaign performance focusing on CPA and CPC. Collaborated closely with clients and creative teams to deliver on-brand visual content.
Social Media Strategist at ARCPLAN Group
May 31, 2021 - July 31, 2025
Developed strategic content calendars aligned with business goals. Tracked analytics and improved campaign performance focusing on CPA and CPC. Worked closely with clients and design teams.
Journalist, Editor at Opera News
January 31, 2020 - July 31, 2025
Created and edited news articles and video content on political and economic topics. Produced multimedia stories customized for digital audiences.
Journalist at Al-Wafd
January 31, 2020 - July 31, 2025
Created and edited news articles and video content on political and economic topics. Produced multimedia digital stories tailored for online audiences.

Education

Pre-Master’s in Mass Communication at Mansoura University
September 1, 2021 - September 30, 2022
Bachelor of Mass Communication – Radio and Television Department at Beni Suef University
August 1, 2018 - August 31, 2021

Qualifications

Digital Marketing Diploma: Key Tools Guide
January 11, 2030 - July 31, 2025
Leading From the Heart & Managing With Innovation
January 11, 2030 - July 31, 2025
Social Media Marketing
January 11, 2030 - July 31, 2025
In After Effects CC Learn to create motion graphics animations and apply the animation principles for cartoon like anime
January 11, 2030 - July 31, 2025
Google Ads Course
January 11, 2030 - July 31, 2025
Learn and Apply Marketing Research
January 11, 2030 - July 31, 2025
From unknown to popular! Secrets to explosive brand growth
January 11, 2030 - July 31, 2025
Learn Beginner to Advanced Adobe After Effects CC: Motion Graphics, Kinetic Typography, Visual Effects VFX, Animation+
January 11, 2030 - July 31, 2025

Industry Experience

Real Estate & Construction, Wholesale & Distribution, Retail, Manufacturing, Professional Services, Media & Entertainment, Non-Profit Organization