Available to hire
Hi, I’m Mikael Wirström, an experienced and dedicated digital marketer with almost two decades of helping clients exceed their business goals. I have a data-driven approach since day one and believe in continuous improvement through Kaizen. My expertise lies in guiding business operations, strategy, and profitability, all while focusing on marketing, advertising, and brand enhancement.
Throughout my career, I’ve managed complex challenges and advised clients to enhance their performance in various sectors. I pride myself on being system agnostic and skilled at crafting marketing strategies that drive traffic and retain customers using a wide range of tools and platforms.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Swedish
Fluent
English
Advanced
German
Intermediate
Work Experience
Senior Digital Marketing Manager at Awir Strategy
April 1, 2016 - PresentServing as the go-to expert for traffic-driven and traffic retention strategies, focusing on tactical, operational, and strategic online marketing. Responsible for tracking and project managing the development of platforms capable of measuring everything to improve sales. Highly system agnostic and assists clients with any platform. Also led analytics transformation for BMW in the Nordics to move from report-based marketing to an optimization-driven approach.
Senior Digital Marketing Manager at Awir Strategy
April 1, 2016 - PresentLead all traffic-driven and traffic retention initiatives with a data-driven approach, focusing on tactical, operational, and strategic online marketing. Managed tracking and project-managed platform builds to measure and improve sales. Act as the go-to person for any platform technologies used by clients. Led BMW Analytics for Nordics by shifting marketing to optimization and continuous improvement. Delivered significant campaign improvements and data-driven marketing strategies across clients like Ikano Bostad, Hallon, and Funmed, achieving growth and increasing customer base substantially. Expert in tools like Google Analytics, Facebook, Google Ads, Looker Studio, and multiple other marketing and analytics platforms.
Project Manager & Programmatic Specialist & Data & Analytics Manager at Publicis Group / Starcom
March 31, 2016 - July 31, 2025Managed attitudinal and behavioral digital campaign optimization for the Nordics region, especially for Samsung. Was a big data project manager and technical advisor for Samsung DMP. Conducted A/B and multivariate testing, site analytics, and programmatic campaigns, working with tools such as Google Analytics, Omniture Sitecatalyst, and Webtrends. Led programmatic advertising, becoming the biggest buyer of programmatic in Sweden for 2014-2015.
Project Manager & Programmatic Specialist & Data & Analytics Manager at Publicis group / Starcom
March 31, 2016 - July 31, 2025Managed attitudinal and behavioral digital campaign optimization for the Nordics with a focus on Samsung. Directed big data projects and advised on DMP technical implementations. Conducted A/B and multivariate testing and site analytics. Specialized in programmatic advertising with the biggest buyer of programmatic in Sweden during 2014-2015. Utilized analytics tools such as Google Analytics, Omniture Sitecatalyst, and Webtrends for site analytics and reporting.
Web Analyst at Countquest
April 30, 2013 - July 31, 2025Focused on web analytics and reporting for various clients using Google Analytics, Omniture, Webtrends, and Piwik.
Web Analyst at Countquest
April 30, 2013 - July 31, 2025Focused on web analytics and reporting for multiple customers, utilizing Google Analytics, Omniture, Webtrends, and Piwik to provide insights and optimize web performance.
Digital Marketing Manager Nordics at Lovefilm (Amazon)
September 30, 2012 - July 31, 2025Managed SEM, SEO, and Analytics. Achieved 300% growth while decreasing acquisition cost by 40% and extended customer lifetime value from 14 months to 19 months.
Digital Marketing Manager Nordics at Lovefilm (Amazon)
September 30, 2012 - July 31, 2025Managed SEM, SEO, and analytics efforts, achieving 300% growth while reducing acquisition costs by 40%. Improved customer lifetime value from 14 to 19 months using strategic paid, owned, and earned media campaigns.
Head of Sales and Marketing at Sportnetwork
December 31, 2009 - July 31, 2025Led a sales team focused on selling advertising spaces for Idrottonline and optimizing revenue to maximize earnings.
Head of Sales and Marketing at Sportnetwork
December 31, 2009 - July 31, 2025Managed a sales team responsible for selling advertising spaces for Idrottonline. Focused on optimizing revenue to achieve higher earnings.
Online Strategy Consultant at Anegy Online Marketing
July 31, 2008 - July 31, 2025Helped companies improve their online presence and sales through integrated marketing approaches including Paid, Owned, and Earned Media. Worked with clients like Samsung, Carlsberg, AMD, Telia, Statoil, and PWC.
Online Strategy Consultant at Anegy Online Marketing
July 31, 2008 - July 31, 2025Advised companies to improve online presence and sales using paid, owned, earned media strategies. Worked with notable clients like Samsung, Carlsberg, AMD, and Telia, developing comprehensive marketing plans.
Partner Sales Manager at Conductive
August 31, 2006 - July 31, 2025Achieved sales record in the first month. Started career in online marketing focusing on email outreach and client prospecting which resulted in a 48% increase in sales.
Partner Sales Manager at Conductive
August 31, 2006 - July 31, 2025Achieved sales record in the first month. Initiated online marketing efforts, improving sales by 48% through timely follow-ups with prospective clients.
Sales Executive at Blendow Consulting
August 31, 2005 - July 31, 2025Sold conference attendance for lawyers and businesses seeking deeper understanding of Swedish law.
Sales Executive at Blendow Consulting
August 31, 2005 - July 31, 2025Sold conference attendance to lawyers and businesses focusing on deepening their understanding of Swedish law.
Education
Master of Science at Karlstad University
August 1, 2003 - October 31, 2004Master of Science at Karlstad University
August 1, 2000 - June 30, 2003Certificate of Degree at Påhlmans Handelsinstitut
August 1, 1998 - August 31, 1999Master of Science at Karlstad University
August 1, 2003 - October 31, 2004Bachelor of Arts at Karlstad University
August 1, 2000 - June 30, 2003Certificate of Degree at Påhlmans Handelsinstitut
August 1, 1998 - August 31, 1999 at Kansai Gaidai University
January 1, 2004 - June 30, 2004Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Real Estate & Construction, Financial Services, Consumer Goods, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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