Available to hire
I help brands and early-stage ventures grow by turning data into practical growth plans. At Essity I led social media governance across 60+ channels in 49 markets and steered digital strategy for FemCare and Intimate Care; I also shaped EU-funded solar projects and wrote funding and launch plans for startups.
I value clear communication, cross-functional teamwork and sustainability, and I thrive in multicultural environments, building partnerships with universities, accelerators and corporates to deliver measurable commercial outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swedish
Intermediate
French
Intermediate
Work Experience
Global Digital Marketing – FemCare & Intimate Care at Essity AB
March 31, 2025 - July 31, 2025Led social-media governance for Essity’s 12-person Global Digital Marketing team, activating brands in 49 EMEA & LATAM markets across Meta Business Suite, LinkedIn, TikTok, and YouTube. Owned end-to-end channel operations, drove digital-resource and persona mapping to align global strategy with local execution. Facilitated local market coordination, designed editorial calendars and compliance frameworks, optimized SEO to enhance brand visibility and web traffic.
MSc Thesis Researcher at University of Gothenburg
May 31, 2024 - July 31, 2025Led an interdisciplinary master’s thesis that analysed how Swedish public and private investors finance women-led deep-tech ventures and the gender-bias mechanisms embedded in those processes. Delivered a mixed-method study including interviews and secondary analysis, confirmed funding gaps, and authored a gender-responsive funding policy framework shared with innovation-policy stakeholders.
Startup Growth & Ecosystem Consultant at Ramsv AB
December 31, 2023 - July 31, 2025Evaluated and accelerated clean tech venture Ramsv by delivering market entry strategy, funding roadmap, and ecosystem partnerships. Authored go-to-market report and funding mix plans, established university-startup collaborations, and facilitated startup onboarding into innovation pipelines.
Project Manager – Energy, Impact Innovation & Sustainability Consulting at MG Sustainable Engineering AB
July 31, 2023 - July 31, 2025Managed EU-funded HORIZON consortium solar-tech projects; coordinated proposal compliance, work package delivery, and stakeholder alignment across partner firms. Led award-level bid writing for a US $1 million Dubai Best Practice submission. Directed sustainability programs and milestone tracking ensuring alignment with impact goals.
Head of EnviroTravel (HASS) – Sustainability-Driven Academic Travel at Gothenburg School of Business
January 31, 2024 - July 31, 2025Led design and execution of a carbon-conscious circular-economy study tour for 21 postgraduate researchers. Secured corporate partnerships, developed educational content, and delivered sustainability impact reports adopted for future programs.
Sales & Digital Marketing Manager (Intern) at Sevan AB
July 31, 2021 - July 31, 2025Worked with the CEO on omnichannel marketing strategy for 1,000+ SKUs. Centralized CRM analysis for targeted promotions and sales forecasting, coordinated e-commerce and social media campaigns to optimize brand messaging and geographic sales data.
Global Digital Marketing – FemCare & Intimate Care at Essity AB
March 31, 2025 - July 31, 2025Led social-media governance for Essity’s 12-person Global Digital Marketing team, activating brands in 49 EMEA & LATAM markets across Meta Business Suite, LinkedIn, TikTok, and YouTube. Owned end-to-end channel operations and drove digital-resource & persona mapping to align global strategy with local execution. Key achievements include managing social media governance for over 60 channels, facilitating cross-regional coordination, developing a product innovation concept, designing editorial calendars and compliance frameworks, and optimizing SEO frameworks to enhance brand visibility and web traffic.
MSc Thesis Researcher at University of Gothenburg
May 31, 2024 - July 31, 2025Sole researcher leading an interdisciplinary master’s thesis that analyzed how Swedish public and private investors finance women-led deep-tech ventures, focusing on gender-bias mechanisms. Conducted 10 semi-structured stakeholder interviews and secondary quantitative analysis. Validated research hypotheses addressing venture-capital funding gaps and the strategic importance of soft-funding agencies. Authored a policy framework for gender-responsive funding instruments and produced a detailed thesis praised for methodological rigor.
Startup Growth & Ecosystem Consultant – Business Strategic Consultancy Engagement at Ramsv AB
December 31, 2023 - July 31, 2025Evaluated and accelerated a clean tech venture by delivering market entry strategy, funding roadmap, and ecosystem partnerships. Produced a comprehensive feasibility study including business model design, CAC modeling, and investor-readiness assessment. Authored a go-to-market strategy report, initiated a university-startup collaboration, and facilitated onboarding into innovation pipelines.
Project Manager – Energy, Impact Innovation & Sustainability Consulting at MG Sustainable Engineering AB
July 31, 2023 - July 31, 2025Managed EU-funded HORIZON solar-tech consortium projects, coordinating proposal compliance and stakeholder alignment. Directed an impact-focused startup program with a SEK 300k budget, prepared a US $1 million Dubai Best Practice Award submission, and streamlined project resources to align with sustainability goals.
Head of EnviroTravel (HASS) – Sustainability-Driven Academic Travel at Gothenburg School of Business
January 31, 2024 - July 31, 2025Designed and executed a circular-economy field trip for 21 MSc researchers, integrating sustainability principles. Secured partnerships, developed educational content, managed logistics, and delivered a sustainability impact report adopted for future programs.
Sales & Digital Marketing Manager (Intern) at Sevan AB
July 31, 2021 - July 31, 2025Worked with the CEO to refine omnichannel marketing strategy and optimize CRM data for 1000+ SKUs. Coordinated e-commerce and social-media campaigns, enhanced brand messaging, and tailored promotional offers by geographic sales data.
Social Media Governance Lead, Global Digital Marketing – FemCare & Intimate Care at Essity AB
March 1, 2025 - September 17, 2025Led social-media governance for 60+ channels across 49 markets using Meta Business Suite, LinkedIn, TikTok, and YouTube; owned end-to-end channel operations and mapped digital resources to align global strategy with local execution. Coordinated cross-regional stakeholders, developed editorial calendars, compliance frameworks, and publication protocols; mapped personas for FemCare, Consumer Tissue, TENA and TORK; optimized SEO across product pages to boost visibility and traffic. Also pitched product innovation concept CycleCare 2040.
Startup Growth & Ecosystem Consultant at Ramsv AB
December 1, 2023 - September 17, 2025Evaluated and accelerated Ramsv’s clean-tech venture: developed market-entry strategy, funding roadmap, and ecosystem partnerships; authored a go-to-market plan with phased rollout and funding mix; catalyzed collaboration with GU Ventures to embed the startup in Gothenburg University’s MSc program and investor networks.
Project Manager – Energy, Impact Innovation & Sustainability Consulting at MG Sustainable Engineering AB
July 1, 2023 - September 17, 2025Co-managed EU Horizon solar-tech consortia (5 partners) delivering proposal compliance, work-packages and stakeholder alignment; directed Innovative Impact Startups 2023 programme (SEK 300k); led a US$1M Dubai International Best Practice Award submission; streamlined resources and milestones to achieve sustainability goals.
Head of EnviroTravel – Sustainability-Driven Academic Travel at Gothenburg School of Business
January 1, 2024 - September 17, 2025Designed and executed a carbon-conscious circular-economy field trip to Denmark for 21 MSc researchers; secured partnerships with Danfoss, Wefood and Realdania; delivered on-site workshops and post-trip impact reporting with sustainability metrics and actionable recommendations.
Sales & Digital Marketing Manager (Intern) at Sevan AB
July 1, 2021 - September 17, 2025Centralized CRM analysis for 1,000+ SKUs; coordinated e-commerce, social-media and website campaigns; mapped geographic sales data to tailor offers; enhanced B2B/B2C messaging and market reach.
Global Digital Marketing Lead (FemCare & Intimate Care) at Essity AB
March 1, 2025 - September 17, 2025Led social-media governance for Essity’s 12-person Global Digital Marketing team, activating brands in 49 markets across Meta, LinkedIn, TikTok and YouTube. Owned end-to-end channel operations and drove digital-resource and persona mapping to align global strategy with local execution. Facilitated cross-regional coordination with local market stakeholders, onboarding, and governance alignment. Developed a forward-looking product concept (CycleCare 2040) and designed editorial calendars, compliance frameworks, and publication protocols to drive engagement and brand integrity. Optimized SEO for product pages and articles to boost visibility and traffic.
Startup Growth & Ecosystem Consultant at Ramsv AB
December 1, 2023 - September 17, 2025Evaluated and accelerated Ramsv’s emerging clean-tech venture, delivering market-entry strategy, funding roadmap, and ecosystem partnerships. Produced a feasibility study (Business Model Canvas, CAC modelling, market-size validation) and investor-readiness assessment. Drafted a phased go-to-market plan, funding mix (grants, seed equity, strategic investors) and facilitated onboarding into GU Ventures to connect with academic and investor networks.
Project Manager – Energy, Impact Innovation & Sustainability Consulting at MG Sustainable Engineering AB
July 1, 2023 - September 17, 2025Co-managed EU Horizon solar-tech consortia, coordinating proposal compliance, work-packages and stakeholder alignment across five partner firms. Directed the Innovative Impact Start-ups 2023 programme (SEK 300k) and led the preparation of a US$1 million Dubai International Best Practice Award submission for PV+ solutions. Streamlined resources, tracked milestones and ensured deliverables aligned with sustainability goals.
Head of EnviroTravel – Sustainability-Driven Academic Travel at Gothenburg School of Business
January 1, 2024 - September 17, 2025Designed and executed a circular-economy field trip to Denmark for 21 MSc researchers, embedding sustainability throughout planning, delivery and evaluation. Secured partnerships with Danfoss, Wefood and Realdania; delivered immersive site visits, workshops and panels. Produced a post-trip impact report with sustainability metrics and recommendations adopted by the program.
Sales & Digital Marketing Manager (Intern) at Sevan AB
July 1, 2021 - September 17, 2025Refined omnichannel marketing strategy and CRM analysis for 1,000+ SKUs across B2B and B2C channels. Coordinated e-commerce, social-media and website campaigns; sharpened brand messaging and audience targeting. Mapped geographic sales data to tailor offers and expand market reach.
Global Digital Marketing – FemCare & Intimate Care at Essity AB
March 31, 2025 - September 18, 2025Led social-media governance for 60+ channels across 49 markets (EMEA & LATAM), ensuring compliance and publication consistency; owned end-to-end channel operations and drove digital-resource and persona mapping to align global strategy with local execution; contributed to editorial calendars, SEO optimization, and cross-regional coordination.
Startup Growth & Ecosystem Consultant – Business Strategic Consultancy Engagement at Ramsv AB
December 31, 2023 - September 18, 2025Delivered a comprehensive feasibility study (business model, CAC, market size, investor-readiness), authored a phased go-to-market plan and funding roadmap; initiated university-startup collaboration with GU Ventures and integrated Ramsv into its innovation pipeline.
Project Manager – Energy, Impact Innovation & Sustainability Consulting at MG Sustainable Engineering AB
July 31, 2023 - September 18, 2025Co-managed two EU Horizon solar-tech consortia (proposal compliance, work-packages, stakeholder alignment); directed Innovative Impact Startups 2023 programme; led a US$1M Dubai International Best Practice Award submission; streamlined resources and milestones.
Head of EnviroTravel – Sustainability-Driven Academic Travel at Gothenburg School of Business
January 31, 2024 - September 18, 2025Designed and executed a circular-economy field trip to Denmark for 21 MSc researchers; secured partnerships with Danfoss, Wefood, and Realdania; delivered immersive site visits, workshops and post-trip impact reporting.
Sales & Digital Marketing Manager (Intern) at Sevan AB
July 31, 2021 - September 18, 2025Centralized CRM analysis for 1,000+ SKUs; coordinated omnichannel campaigns across e-commerce, social-media and website; mapped geographic sales data to tailor offers and expand market reach.
Global Digital Marketing – FemCare & Intimate Care at Essity AB
March 1, 2025 - September 18, 2025Led social-media governance for Essity’s 60+ channels across 49 markets, ensuring compliance and alignment of global strategy with local execution; owned end-to-end channel operations and driven digital-resource and persona mapping to optimize reach and consistency.
Startup Growth & Ecosystem Consultant at Ramsv AB
December 1, 2023 - September 18, 2025Delivered market-entry strategy, funding roadmap, and ecosystem partnerships for Ramsv’s clean-tech venture; formalized university-corporate collaboration with GU Ventures to connect with MSc students and investors.
Project Manager – Energy, Impact Innovation & Sustainability at MG Sustainable Engineering AB
July 1, 2023 - September 18, 2025Co-managed two EU Horizon solar-tech consortia, coordinating proposals, work-packages and stakeholder alignment; directed the Innovative Impact Startups 2023 programme and prepared a US$1 million Dubai Best Practice Award submission; tracked milestones and budgets.
Head of EnviroTravel – Sustainability-Driven Academic Travel at Gothenburg School of Business
January 1, 2024 - September 18, 2025Led circular-economy field trip planning to Denmark for 21 MSc researchers; secured partnerships with Danfoss, WeFood and Realdania; created learning content and delivered post-trip impact report with sustainability metrics.
Sales & Digital Marketing Manager (Intern) at Sevan AB
July 1, 2021 - September 18, 2025Centralized CRM analysis for 1,000 SKUs; coordinated omnichannel campaigns across e-commerce, social media and website to strengthen B2B/B2C messaging; mapped geographic sales data to tailor offers and expand market reach.
Education
Master’s in Knowledge-based Entrepreneurship (MSc) at Gothenburg School of Business, Economics and Law
August 1, 2022 - June 30, 2024Master’s in business administration (MBA) at ITM (NCU) University
August 1, 2013 - June 30, 2015Bachelor’s in business administration (BBA) at ITM (NCU) University
August 1, 2010 - June 30, 2013Master’s at Gothenburg School of Business, Economics and Law
August 1, 2022 - June 30, 2024Master’s at ITM (NCU) University
August 1, 2013 - June 30, 2015Bachelor’s at ITM (NCU) University
August 1, 2010 - June 30, 2013MSc in Knowledge-based Entrepreneurship at Gothenburg School of Business, Economics and Law
August 1, 2022 - June 1, 2024Master’s in Business Administration (MBA) at ITM (NCU) University, Gurgaon, India
August 1, 2013 - June 1, 2015Bachelor’s in Business Administration (BBA) at ITM (NCU) University, Gurgaon, India
August 1, 2010 - June 1, 2013MSc in Knowledge-based Entrepreneurship at Gothenburg School of Business, Economics and Law
August 1, 2022 - June 1, 2024Master of Business Administration (MBA) at ITM (NCU) University, Gurgaon
August 1, 2013 - June 1, 2015Bachelor of Business Administration (BBA) at ITM (NCU) University, Gurgaon
August 1, 2010 - June 1, 2013Master’s in Knowledge-based Entrepreneurship (MSc) at Gothenburg School of Business, Economics and Law
August 1, 2022 - June 1, 2024MBA at ITM (NCU) University
August 1, 2013 - June 1, 2015Bachelor’s in Business Administration (BBA) at ITM (NCU) University
August 1, 2010 - June 1, 2013MSc in Knowledge-based Entrepreneurship at Gothenburg School of Business, Economics and Law
August 1, 2022 - June 1, 2024Master of Business Administration (MBA) at ITM (NCU) University, Gurgaon
August 1, 2013 - June 1, 2015Bachelor of Business Administration (BBA) at ITM (NCU) University, Gurgaon
August 1, 2010 - June 1, 2013Qualifications
Drivhuset Göteborg – 10th Potential Program
January 1, 2022 - September 30, 2022Drivhuset Göteborg – Startup Migrant Program
October 1, 2022 - December 31, 202210th Potential Program, Drivhuset Göteborg
January 1, 2022 - September 30, 2022Startup Migrant Program, Drivhuset Göteborg
October 1, 2022 - December 31, 2022Drivhuset Göteborg – 10th Potential Program
September 1, 2022 - September 30, 2022Drivhuset Göteborg – Startup Migrant Program
October 1, 2022 - December 31, 2022Drivhuset Göteborg – 10th Potential Program
January 11, 2030 - September 1, 2022Drivhuset Göteborg – Startup Migrant Program
October 1, 2022 - December 1, 2022Drivhuset Göteborg – 10th Potential Program
January 11, 2030 - September 1, 2022Drivhuset Göteborg – Startup Migrant Program
October 1, 2022 - December 1, 2022Drivhuset Göteborg – 10th Potential Program
January 11, 2030 - September 1, 2022Drivhuset Göteborg – Startup Migrant Program
January 11, 2030 - December 1, 2022Industry Experience
Consumer Goods, Energy & Utilities, Education, Professional Services, Media & Entertainment, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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