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I am a Senior Manager specializing in Paid Social and SEM for US & EMEA markets, with extensive experience managing digital communications and campaign performances across multiple platforms like Google Ads, Facebook, TikTok, and more. I am passionate about optimizing paid digital investments and ensuring that campaigns achieve and exceed key performance indicators. Throughout my career, I have led numerous regional campaigns, collaborated with diverse teams, and driven growth for notable brands such as Asus, UNICEF, and several agencies. I enjoy analyzing data to continually enhance marketing strategies, and I'm always eager to embrace new challenges in the dynamic world of digital marketing.…I am a Senior Manager specializing in Paid Social and SEM for US & EMEA markets, with extensive experience managing digital communications and campaign performances across multiple platforms like Google Ads, Facebook, TikTok, and more. I am passionate about optimizing paid digital investments and ensuring that campaigns achieve and exceed key performance indicators. Throughout my career, I have led numerous regional campaigns, collaborated with diverse teams, and driven growth for notable brands such as Asus, UNICEF, and several agencies. I enjoy analyzing data to continually enhance marketing strategies, and I'm always eager to embrace new challenges in the dynamic world of digital marketing.

Atalay Canaltay

Digital Marketer, Performance Marketer, Marketing Strategist, +1

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I am a Senior Manager specializing in Paid Social and SEM for US & EMEA markets, with extensive experience managing digital communications and campaign performances across multiple platforms like Google Ads, Facebook, TikTok, and more. I am passionate about optimizing paid digital investments and ensuring that campaigns achieve and exceed key performance indicators. Throughout my career, I have led numerous regional campaigns, collaborated with diverse teams, and driven growth for notable brands such as Asus, UNICEF, and several agencies. I enjoy analyzing data to continually enhance marketing strategies, and I'm always eager to embrace new challenges in the dynamic world of digital marketing.…I am a Senior Manager specializing in Paid Social and SEM for US & EMEA markets, with extensive experience managing digital communications and campaign performances across multiple platforms like Google Ads, Facebook, TikTok, and more. I am passionate about optimizing paid digital investments and ensuring that campaigns achieve and exceed key performance indicators. Throughout my career, I have led numerous regional campaigns, collaborated with diverse teams, and driven growth for notable brands such as Asus, UNICEF, and several agencies. I enjoy analyzing data to continually enhance marketing strategies, and I'm always eager to embrace new challenges in the dynamic world of digital marketing.

Available to hire

I am a Senior Manager specializing in Paid Social and SEM for US & EMEA markets, with extensive experience managing digital communications and campaign performances across multiple platforms like Google Ads, Facebook, TikTok, and more. I am passionate about optimizing paid digital investments and ensuring that campaigns achieve and exceed key performance indicators.

Throughout my career, I have led numerous regional campaigns, collaborated with diverse teams, and driven growth for notable brands such as Asus, UNICEF, and several agencies. I enjoy analyzing data to continually enhance marketing strategies, and I’m always eager to embrace new challenges in the dynamic world of digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Turkish

Fluent

English

Advanced

Work Experience

Senior Manager, Paid Social & SEM at Delve

May 1, 2024 - Present

Manage paid digital communications for EMEA and US countries, ensuring the client’s biddable investments deliver to core KPIs. Responsible for the performance of Meta ads (FB & IG), TikTok, Twitter, Google ads (YouTube, Search, PMAX, GDN, Demand Gen, etc.), Dv360 & Programmatic, Microsoft ads (Bing) by managing the internal operation, teams and campaigns. Analyze paid campaign performances via Looker studio dashboard and ensure they increase by making sure that best practices are used.

Senior Performance Marketing Specialist at Asus | East EMEA

May 31, 2024 - July 31, 2025

Managed E.EMEA local country digital teams. Ensured that GTM & e-Shop biddable investments delivered to core KPIs. Reviewed & approved digital marketing plans of Europe, Africa, and Middle East local countries. Planned digital media buys for Asus E.EMEA regional campaigns including product launches and special projects. Analyzed PC and Gaming campaign performances to ensure growth through best practices. Created, managed, optimized, and reported Google Ads search, display, and pmax/shopping campaigns, Facebook (Meta) social campaigns, YouTube video campaigns, TikTok and Twitter campaigns, Programmatic video and display campaigns for Asus regional and local E.EMEA countries.

Senior Performance Marketing Executive at Wavemaker

January 31, 2022 - July 31, 2025

Managed Google Ads search and display campaigns, Facebook Manager social campaigns, Programmatic video and display campaigns, and YouTube video campaigns (DV360) for the HUAWEI team. Planned budget, reach, and target audiences for product launches and relaunches. Managed client’s biddable investment to ensure delivery to core KPIs.

Performance Marketing Executive at Wavemaker

January 31, 2022 - July 31, 2025

Created, managed, optimized, and reported Google Ads and Facebook social campaigns, Programmatic video and display campaigns, and YouTube video campaigns for the L'Oréal team. Worked on campaign performance improvements.

Digital Marketing Specialist at Spechy

January 31, 2021 - July 31, 2025

Responsible for Google Ads and Facebook Ads for multiple companies. Led digital marketing team managing 5 brands across different sectors. Created, managed, optimized, and reported on Google Ads search and display campaigns and Facebook social campaigns. Planned budget, reach, and target audience for new campaigns including product launches and relaunches. Analyzed campaign performance, reporting with comments and suggestions. Performed daily performance checks to ensure campaigns ran effectively within budget and KPIs, making optimization decisions as required.

Digital Marketing Specialist at Her Dizayn

May 31, 2019 - July 31, 2025

Managed Google Ads campaigns and prepared campaign reports using Google Analytics. Performed search engine optimizations and reporting. Managed social media and website, including product entry and content preparation.

Lieutenant, Team Commander at Turkish Armed Forces

May 31, 2020 - July 31, 2025

Increased awareness of the military's mobile application and social media. Commanded and managed soldiers while teaching them soldier duties. Prepared military documents in Excel. Worked as part of a team maintaining strong relationships and worked long shifts under pressure and discipline.