Atalay Canaltay
I am a Senior Manager specializing in Paid Social and SEM for US & EMEA markets, with extensive experience managing digital communications and campaign performances across multiple platforms like Google Ads, Facebook,…
About
I am a Senior Manager specializing in Paid Social and SEM for US & EMEA markets, with extensive experience managing digital communications and campaign performances across multiple platforms like Google Ads, Facebook, TikTok, and more. I am passionate about optimizing paid digital investments and ensuring that campaigns achieve and exceed key performance indicators.
Throughout my career, I have led numerous regional campaigns, collaborated with diverse teams, and driven growth for notable brands such as Asus, UNICEF, and several agencies. I enjoy analyzing data to continually enhance marketing strategies, and I’m always eager to embrace new challenges in the dynamic world of digital marketing.
- 7 years' experience
- Joined July 2025
Languages
- TurkishFluent
- EnglishAdvanced
Industry experience
- Computers & Electronics
- Gaming
- Consumer Goods
- Non-Profit Organization
- Professional Services
Work experience· 7 roles
Managed E.EMEA local country digital teams. Ensured that GTM & e-Shop biddable investments delivered to core KPIs. Reviewed & approved digital marketing plans of Europe, Africa, and Middle East local countries. Planned digital media buys for Asus E.EMEA regional campaigns including product launches and special projects. Analyzed PC and Gaming campaign performances to ensure growth through best practices. Created, managed, optimized, and reported Google Ads search, display, and pmax/shopping campaigns, Facebook (Meta) social campaigns, YouTube video campaigns, TikTok and Twitter campaigns, Programmatic video and display campaigns for Asus regional and local E.EMEA countries.
Manage paid digital communications for EMEA and US countries, ensuring the client’s biddable investments deliver to core KPIs. Responsible for the performance of Meta ads (FB & IG), TikTok, Twitter, Google ads (YouTube, Search, PMAX, GDN, Demand Gen, etc.), Dv360 & Programmatic, Microsoft ads (Bing) by managing the internal operation, teams and campaigns. Analyze paid campaign performances via Looker studio dashboard and ensure they increase by making sure that best practices are used.
Created, managed, optimized, and reported Google Ads and Facebook social campaigns, Programmatic video and display campaigns, and YouTube video campaigns for the L'Oréal team. Worked on campaign performance improvements.
Education
Certifications and awards· 12
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