Available to hire
Hi, I’m Oyendrila, a marketing professional with nearly five years of experience specializing in content strategy, brand management, and social media marketing. I thrive on crafting compelling narratives that drive engagement and growth, and I enjoy leading projects that bring creative ideas to life across different platforms.
I’m passionate about storytelling and always eager to learn more about the industry. I’m looking for opportunities where I can contribute my skills and continue growing while helping organizations achieve their marketing goals in impactful ways.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Senior Content Writer at SmartQ- A Compass Group Company
February 28, 2025 - July 31, 2025Developed and delivered compelling PowerPoint presentations highlighting international market growth, success stories, and key business milestones. Managed a high-traffic website portal with detailed product pages and client case studies, increasing site traffic by 35% and supporting more informed decision-making for sales teams and site managers. Designed visuals, banners, and presentations, driving a 25%+ increase in engagement across social media platforms. Produced quarterly global newsletters tailored for international markets, boosting audience reach and showcasing key mobilizations, milestones, insights, and product innovations. Authored high-impact client case studies resulting in a 40% increase in engagement and a 25% rise in lead conversions. Collaborated on product and campaign video shoots, delivering visually compelling content that resonated with target audiences and strengthened overall brand perception.
Content Writer at SmartQ- A Compass Group Company
March 1, 2024 - July 31, 2025Crafted persuasive social media copy, growing the follower base from 6K to 135K in two years and significantly boosting engagement rates. Led the development of social media and employer branding strategies, maintaining a consistent brand voice and driving a 45% increase in overall post reach. Streamlined content delivery by conceptualizing and executing weekly content calendars, reducing turnaround time by 50%. Produced monthly newsletters in collaboration with the design team, achieving 98% on-time delivery while ensuring brand consistency and visual alignment. Enhanced community engagement on LinkedIn by actively responding to comments and messages, leveraging strong interpersonal skills to improve follower retention and platform interaction. Contributed to strategic marketing campaigns that resulted in a 40% increase in brand engagement and led to measurable improvements in lead generation by implementing targeted conversion strategies.
Content Writer at IncNut Digital Pvt.Ltd
May 1, 2022 - July 31, 2025Authored, edited, and proofread over 150 articles, ensuring consistency in tone, style, and accuracy through meticulous content editing. Developed SEO-optimized content that drove a 50% increase in organic traffic and improved search engine rankings by 30% for key target keywords. Enhanced user engagement by integrating compelling visuals and infographics, resulting in improved time-on-page and overall content performance. Managed and updated website content via CMS platforms, maintaining SEO best practices and a consistent brand voice across all digital touchpoints.
Education
Master's at University of Calcutta
October 1, 2018 - June 30, 2020Bachelor's at University of Calcutta
July 1, 2015 - June 30, 2018Qualifications
Diploma in Professional & Digital Marketing
July 1, 2025 - July 31, 2025Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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