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I’m a copywriter with experience in digital communication, storytelling, and SEO. I have worked on integrated campaigns for international brands, collaborating with multidisciplinary teams to generate high-impact content. I’m passionate about improving the user experience through strategic writing focused on conversion, loyalty, and engagement goals.…

Mariano Vivas Pando

Copywriter, UX Writer, Content Strategist, +2

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I’m a copywriter with experience in digital communication, storytelling, and SEO. I have worked on integrated campaigns for international brands, collaborating with multidisciplinary teams to generate high-impact content. I’m passionate about improving the user experience through strategic writing focused on conversion, loyalty, and engagement goals.…

Available to hire

I’m a copywriter with experience in digital communication, storytelling, and SEO. I have worked on integrated campaigns for international brands, collaborating with multidisciplinary teams to generate high-impact content. I’m passionate about improving the user experience through strategic writing focused on conversion, loyalty, and engagement goals.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Creative Copywriter at Newlink Argentina

December 31, 2024 - July 31, 2025

Wrote high-impact copy for digital ads, landing pages, blogs, and newsletters across diverse industries. Optimized website and blog content using advanced SEO techniques (semantic search, keyword integration). Contributed to the creation of brand voice guidelines and editorial strategies. Partnered with marketing and design teams to launch storytelling-based campaigns. Supported lead generation efforts through content designed for conversion funnels.

Creative Copywriter at Newlink Spain

December 31, 2024 - July 31, 2025

Developed integrated messaging for multi-channel campaigns (social media, websites, emails) in alignment with brand tone and business objectives. Created microcopy and UX writing for digital products to enhance usability and drive conversions. Collaborated with cross-functional teams to ensure a seamless content experience. Conducted A/B tests and applied content performance metrics to inform and iterate messaging. Researched market trends and audience behaviors to refine tone, formats, and targeting strategies.

Assistant Marketing at Mediaware Marketing

May 31, 2022 - July 31, 2025

Assisted in the execution of 360º marketing campaigns. Managed CRM tools and customer segmentation for email marketing strategies. Conducted competitor and trend analysis to support marketing planning. Coordinated internal communication across departments to ensure consistent campaign execution.