Prema Thota Surya

Managed digital content lifecycle and UX-focused QA for web and multimedia assets across global markets. Utilized CMS tools such as Adobe Experience Manager and GitHub to publish optimized content ensuring SEO compliance and brand consistency. Collaborated closely with developers, designers, and marketers to provide consistent, user-centered experiences. Analyzed user engagement data to drive performance-based content improvements. Supported multilingual publishing and content validation for international campaigns.

Developed and managed digital content strategies aligned with brand goals and regional market expectations. Executed content publishing workflows using CMS platforms (Adobe Experience Manager, GitHub), maintaining consistency and SEO optimization. Created and QAed web and multimedia content ensuring cultural relevance and technical accuracy for diverse audiences. Collaborated cross-functionally with designers, developers, and marketers to ensure engaging, error-free digital experiences. Analysed performance metrics using Google Analytics to drive content improvements and report KPIs. Ensured multilingual publishing and content compliance for global markets.

Led conversion-focused copywriting initiatives and crafted persuasive, high-performing digital content and e-learning courses with measurable results. Applied over 3 years of direct-response copywriting experience and 1 year of hands-on experience using Generative AI tools to create, optimize, and refine content. Proofread content to assess and enhance effectiveness; used dashboards and analytics tools such as CourseRa and Google after publishing. Employed prompt engineering to align outputs with learner intent and conversion goals. Collaborated with UX and content strategy teams to review workflows, optimize communication frameworks, and maintain clarity and precision in policy, reports, and process documentation. Upheld meticulous editorial standards while managing multiple deliverables in a fast-paced environment.