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I am Prema Thota Surya, a Senior Digital Content QA Publisher who loves turning complex information into clear, engaging content. I enjoy collaborating with UX and content strategy teams to ensure messages fit learner goals and drive business outcomes, and I’ve led direct-response copywriting for learning platforms. I also craft effective e-learning content with measurable results and a user-first mindset. I stay curious about data-driven improvements, maintain meticulous editorial standards, and guide cross-functional teams through governance and process documentation. I’m passionate about creating scalable content that educates, persuades, and delights users while keeping tone consistent and on-brand.…I am Prema Thota Surya, a Senior Digital Content QA Publisher who loves turning complex information into clear, engaging content. I enjoy collaborating with UX and content strategy teams to ensure messages fit learner goals and drive business outcomes, and I’ve led direct-response copywriting for learning platforms. I also craft effective e-learning content with measurable results and a user-first mindset. I stay curious about data-driven improvements, maintain meticulous editorial standards, and guide cross-functional teams through governance and process documentation. I’m passionate about creating scalable content that educates, persuades, and delights users while keeping tone consistent and on-brand.

Prema Thota Surya

Copywriter, UX Writer, Content Strategist, +5

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I am Prema Thota Surya, a Senior Digital Content QA Publisher who loves turning complex information into clear, engaging content. I enjoy collaborating with UX and content strategy teams to ensure messages fit learner goals and drive business outcomes, and I’ve led direct-response copywriting for learning platforms. I also craft effective e-learning content with measurable results and a user-first mindset. I stay curious about data-driven improvements, maintain meticulous editorial standards, and guide cross-functional teams through governance and process documentation. I’m passionate about creating scalable content that educates, persuades, and delights users while keeping tone consistent and on-brand.…I am Prema Thota Surya, a Senior Digital Content QA Publisher who loves turning complex information into clear, engaging content. I enjoy collaborating with UX and content strategy teams to ensure messages fit learner goals and drive business outcomes, and I’ve led direct-response copywriting for learning platforms. I also craft effective e-learning content with measurable results and a user-first mindset. I stay curious about data-driven improvements, maintain meticulous editorial standards, and guide cross-functional teams through governance and process documentation. I’m passionate about creating scalable content that educates, persuades, and delights users while keeping tone consistent and on-brand.

Available to hire

I am Prema Thota Surya, a Senior Digital Content QA Publisher who loves turning complex information into clear, engaging content. I enjoy collaborating with UX and content strategy teams to ensure messages fit learner goals and drive business outcomes, and I’ve led direct-response copywriting for learning platforms. I also craft effective e-learning content with measurable results and a user-first mindset.

I stay curious about data-driven improvements, maintain meticulous editorial standards, and guide cross-functional teams through governance and process documentation. I’m passionate about creating scalable content that educates, persuades, and delights users while keeping tone consistent and on-brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Senior Digital Content UXQA - Publisher at Skill Up Technologies

July 1, 2025 - August 5, 2025

Managed digital content lifecycle and UX-focused QA for web and multimedia assets across global markets. Utilized CMS tools such as Adobe Experience Manager and GitHub to publish optimized content ensuring SEO compliance and brand consistency. Collaborated closely with developers, designers, and marketers to provide consistent, user-centered experiences. Analyzed user engagement data to drive performance-based content improvements. Supported multilingual publishing and content validation for international campaigns.

Senior Digital Content UXQA-Publisher at Skill Up Technologies

May 31, 2025 - July 31, 2025

Developed and managed digital content strategies aligned with brand goals and regional market expectations. Executed content publishing workflows using CMS platforms (Adobe Experience Manager, GitHub), maintaining consistency and SEO optimization. Created and QAed web and multimedia content ensuring cultural relevance and technical accuracy for diverse audiences. Collaborated cross-functionally with designers, developers, and marketers to ensure engaging, error-free digital experiences. Analysed performance metrics using Google Analytics to drive content improvements and report KPIs. Ensured multilingual publishing and content compliance for global markets.

Senior Digital Content QA Publisher

November 1, 2021 - Present

Led conversion-focused copywriting initiatives and crafted persuasive, high-performing digital content and e-learning courses with measurable results. Applied over 3 years of direct-response copywriting experience and 1 year of hands-on experience using Generative AI tools to create, optimize, and refine content. Proofread content to assess and enhance effectiveness; used dashboards and analytics tools such as CourseRa and Google after publishing. Employed prompt engineering to align outputs with learner intent and conversion goals. Collaborated with UX and content strategy teams to review workflows, optimize communication frameworks, and maintain clarity and precision in policy, reports, and process documentation. Upheld meticulous editorial standards while managing multiple deliverables in a fast-paced environment.

Senior Ad Creative Executive at Cognizant Technology Solutions

May 31, 2021 - July 31, 2025

Created and optimized content for Google Ads campaigns with strict adherence to global brand standards and advertising regulations. Conducted ongoing QA, and content revisions to improve ad engagement. Managed stakeholder communication across creative and performance teams to align campaign execution.

Senior Ad Creative Executive at Cognizant Technology Solutions

May 1, 2021 - August 5, 2025

Created, reviewed, and optimized digital advertising content for Google Ads campaigns ensuring compliance and achievement of engagement KPIs. Managed multi-team campaign content approvals and quality assurance. Maintained brand voice consistency and ensured legal accuracy across regional variants.

Senior Ad Creative Executive at Cognizant Technology Solutions

January 1, 2020 - October 31, 2021

Created and optimized content for Google Ads campaigns with strict adherence to global brand standards and advertising regulations. Conducted ongoing QA and content revisions to improve ad engagement. Managed stakeholder communication across creative and performance teams to align campaign execution.

Associate Publishing Specialist at Thomson Reuters

December 31, 2019 - July 31, 2025

Led the management of 100+ publications, maintaining a flawless quality assurance record, driving revenue growth, and ensuring content excellence. Conducted in-depth content governance audits, ensuring legal accuracy, readability, and strict compliance, effectively mitigating risks. Spearheaded knowledge succession initiatives, collaborating with global partners to streamline content production and enhance publishing efficiency. Directed full-cycle content management, from ideation to post-publication review, ensuring continuous optimization and adherence to editing, proofreading and quality standards.

Associate Publishing Specialist at Thomson Reuters

December 1, 2019 - August 5, 2025

Managed over 100 digital publications ensuring high editorial quality and governance compliance. Led full-cycle content management including drafting, editing, QA, publishing, and post-release reviews. Conducted legal and readability audits to mitigate publishing risks effectively. Collaborated with global stakeholders to streamline processes and trained new teams.

Associate Publishing Specialist at Thomson Reuters

February 1, 2015 - Present

Led the management of 100 assurance records, driving revenue growth and ensuring content excellence. Conducted in-depth content governance audits, ensuring legal accuracy, readability, and strict compliance, effectively mitigating risks.