Available to hire
Hi, I’m Mohit Malviya, a growth strategist and digital marketing specialist with over 9 years of experience in driving business growth through effective go-to-market strategies and performance marketing. I have worked extensively across industries like Real Estate, EdTech, FMCG, and Interior Design, helping scale revenue and enhance brand presence.
I enjoy leading teams, optimizing marketing campaigns through data-driven techniques, and leveraging technology to deliver measurable results. Whether it’s managing large budgets or implementing innovative automation tools, I’m passionate about transforming digital channels into powerful revenue drivers.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
General Manager, Marketing & Strategy (Digital & Technology) at Xanadu Realty Pvt Ltd
September 1, 2023 - July 31, 2025Led the digital strategy for multiple real estate projects across major Indian cities, managing ₹12 Cr ad spend and a 7-member team to achieve ₹945+ Cr in business revenue, raising digital revenue share from 5% to 18%. Executed campaigns delivering 30,000+ leads and 370+ deals within 60 days. Directed GTM strategy for Bonito Designs in the interior design sector, tripling business by tapping unorganised markets. Developed predictive lead scoring and automated lead servicing models to significantly improve lead qualification, conversion rates, and engagement during non-working hours.
Assistant Vice President (AVP), Digital at Piramal Realty Pvt. Ltd
September 1, 2023 - PresentSpearheading digital marketing and business strategy for Piramal Realty with an annual budget of ₹12-15 Cr to deliver over ₹600 Cr in revenue. Scaled performance marketing channels by optimizing top funnel traffic and reducing cost per lead through A/B testing and segmentation on Google and Meta platforms. Improved organic lead conversions using SEO and analytics tools. Redesigned the brand website to better engage HNI personas and implemented customer journey automation, boosting engagement and reducing non-contactability. Executed international digital campaigns targeting NRIs, expanding market reach.
General Manager, Marketing & Strategy (Digital & Technology) at Xanadu Realty Pvt Ltd
September 1, 2023 - July 31, 2025Led digital strategy across multiple city projects with ₹12 Cr ad spend and a 7-member team delivering ₹945+ Cr in business and increasing digital revenue share from 5% to 18%. Managed successful launches generating 30,000+ leads and 370+ deals within 60 days at sub-1% COS. Directed GTM and digital growth for Bonito Designs tripling business by tapping segmented interior design markets. Established land vertical's digital footprint contributing 55% revenue with 1.4 lakh+ leads and 1,260+ deals. Developed predictive lead scoring model improving qualification rate by 32% and doubling conversions. Implemented automated leads servicing increasing engagement during non-working hours by 28%.
Assistant Vice President (AVP), Digital at Piramal Realty Pvt. Ltd
September 1, 2023 - PresentSpearheading digital marketing and business strategy, managing an annual spend of ₹12-15 Cr to deliver ₹600+ Cr in revenue, contributing 11% to sales. Scaled performance channels by increasing top funnel traffic by 15% and reducing cost per lead by 12% through A/B testing, creative optimization, and audience segmentation. Improved organic lead conversions by 31% with SEO strategies and analytics tools. Reimagined brand website leading to higher engagement and traffic-to-lead ratio. Automated customer journey with chatbots and CRM integrations, reducing non-contactability and increasing engagement. Executed targeted digital campaigns across multiple international markets driving NRI business growth.
Associate General Manager, Marketing at TOPPR TECHNOLOGIES PVT LTD
June 1, 2019 - July 31, 2025Managed 65% of TOPPR’s marketing budget, tripling ROI and reducing cost of acquisition by 43% through performance and affiliate marketing. Launched a new affiliate channel with 60% lower CPA, contributing 4x ROI. Enhanced brand recall via ATL and digital promotions, including YouTube brand lift in tier 2 markets. Developed an ATL attribution model for TV ads, improving ROI measurement. Reduced funnel dropouts and increased renewals by implementing deep attribution tracking using Firebase and in-app analytics.
Associate General Manager, Marketing at TOPPR TECHNOLOGIES PVT LTD
June 1, 2019 - July 31, 2025Managed 65% of marketing budget scaling ROI by 3X and reducing cost of acquisition by 43% in 8 months through performance and affiliate marketing. Launched a new affiliate revenue channel with 60% lower CPA than traditional digital contributing 4x ROI to sales. Improved brand recall by 19% via integrated ATL and digital promotions. Developed ATL attribution model boosting TV ad ROI. Reduced funnel dropouts by 18% and increased renewals by 12% with deep attribution tracking and in-app analytics.
Sales & Digital Marketing Intern at WeLead Technologies
June 30, 2017 - July 31, 2025Improved sales process efficiency by managing a sales trainee team and generating business leads. Developed client proposals and explored global client opportunities through partner research.
Sales & Digital Marketing Intern at WeLead Technologies
June 30, 2017 - July 31, 2025Improved sales process efficiency managing sales trainees and generating business leads. Developed client proposals and explored global client opportunities via partner research.
Software Engineering Analyst at Accenture India Pvt Ltd
May 31, 2016 - July 31, 2025Provided IT support to banking clients including coding, unit testing, and integration of financial applications. Conducted impact analysis and implemented requirements timely and efficiently. Awarded the ACE Award for outstanding delivery performance.
Software Engineering Analyst at Accenture India Pvt Ltd
May 31, 2016 - July 31, 2025Provided IT support for banking clients including coding, unit testing, and integration of financial applications. Conducted impact analysis and implemented requirement specifications. Received the ACE Award for outstanding delivery performance.
Education
MBA at Indian Institute of Management, Indore
January 1, 2016 - December 31, 2018B.E. at SRCOEM, Nagpur
January 1, 2010 - December 31, 2014Highschool diploma at Shivaji Science College, Nagpur
January 1, 2008 - January 31, 2010Highschool diploma at Saraswati Vidyalaya, Nagpur
January 1, 2006 - January 31, 2008MBA at Indian Institute of Management, Indore
January 1, 2016 - December 31, 2018B.E. at SRCOEM, Nagpur
January 1, 2010 - December 31, 2014Highschool diploma at Shivaji Science College, Nagpur
January 1, 2008 - January 31, 2010Highschool diploma at Saraswati Vidyalaya, Nagpur
January 1, 2006 - January 31, 2008Qualifications
Industry Experience
Real Estate & Construction, Education, Consumer Goods, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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