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Hi, I'm Mazen Elwakil, a Creative Director and Copywriter with a strategist's mind. I specialize in transforming human truths into compelling campaigns that not only drive views and comments but also inspire real behavior change. Whether it's education-focused campaigns that reached over 400K views or punchy spec ads, I love creating work that genuinely connects with audiences. My passion for this field stems from my belief in the power of truth, tension, and creativity to break through the noise. I’m excited to keep crafting stories and campaigns that matter, especially for underrepresented audiences like teachers.…Hi, I'm Mazen Elwakil, a Creative Director and Copywriter with a strategist's mind. I specialize in transforming human truths into compelling campaigns that not only drive views and comments but also inspire real behavior change. Whether it's education-focused campaigns that reached over 400K views or punchy spec ads, I love creating work that genuinely connects with audiences. My passion for this field stems from my belief in the power of truth, tension, and creativity to break through the noise. I’m excited to keep crafting stories and campaigns that matter, especially for underrepresented audiences like teachers.

Mazen Elwakil

Creative Director, Copywriter, Screenplay Writer, +2

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Hi, I'm Mazen Elwakil, a Creative Director and Copywriter with a strategist's mind. I specialize in transforming human truths into compelling campaigns that not only drive views and comments but also inspire real behavior change. Whether it's education-focused campaigns that reached over 400K views or punchy spec ads, I love creating work that genuinely connects with audiences. My passion for this field stems from my belief in the power of truth, tension, and creativity to break through the noise. I’m excited to keep crafting stories and campaigns that matter, especially for underrepresented audiences like teachers.…Hi, I'm Mazen Elwakil, a Creative Director and Copywriter with a strategist's mind. I specialize in transforming human truths into compelling campaigns that not only drive views and comments but also inspire real behavior change. Whether it's education-focused campaigns that reached over 400K views or punchy spec ads, I love creating work that genuinely connects with audiences. My passion for this field stems from my belief in the power of truth, tension, and creativity to break through the noise. I’m excited to keep crafting stories and campaigns that matter, especially for underrepresented audiences like teachers.

Available to hire

Hi, I’m Mazen Elwakil, a Creative Director and Copywriter with a strategist’s mind. I specialize in transforming human truths into compelling campaigns that not only drive views and comments but also inspire real behavior change. Whether it’s education-focused campaigns that reached over 400K views or punchy spec ads, I love creating work that genuinely connects with audiences.

My passion for this field stems from my belief in the power of truth, tension, and creativity to break through the noise. I’m excited to keep crafting stories and campaigns that matter, especially for underrepresented audiences like teachers.

Skills

Copywriting

Script

Video Advert

Experience Level

Copywriting

Expert

Script

Expert

Video Advert

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Creative Director / Copywriter at CLACK Agency

September 30, 2024 - July 31, 2025

Concepted, wrote, and directed a spec ad for Willys Burger, achieving over 35K organic views. Gained nearly a year of experience creating content in the clinics and medical services industry, contributing to multi-format campaigns.