Hello! My name is Przemek and for almost 10 years I’ve been supporting companies in achieving their business and brand goals as a marketing, sales and content expert, both B2C and B2B. In my work I use a variety of marketing tools. Three words describe me the best: commitment, passion and efficiency.

PRZEMYSŁAW KOT

Hello! My name is Przemek and for almost 10 years I’ve been supporting companies in achieving their business and brand goals as a marketing, sales and content expert, both B2C and B2B. In my work I use a variety of marketing tools. Three words describe me the best: commitment, passion and efficiency.

Available to hire

Hello! My name is Przemek and for almost 10 years I’ve been supporting companies in achieving their business and brand goals as a marketing, sales and content expert, both B2C and B2B. In my work I use a variety of marketing tools. Three words describe me the best: commitment, passion and efficiency.

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Language

Polish
Advanced
English
Advanced

Work Experience

Senior E-commerce Product Manager at Lucky Duck Games – Goliath Group
January 1, 2022 - Present
Lead the growth and optimization of international strategy to increase revenue and brand awareness for Polish, French and other European markets and also USA. Conduct improvement plan for effective customer journey. Responsibility for SEO (technical, content, link building). Manage multilingual website (in Polish, French and English). Create marketing materials (including banners, newsletters, brochures) and social media content. Cooperate with agencies, influencers, graphic designers and partners.
Marketing & E-commerce Manager at Diabetyk24
December 31, 2021 - July 31, 2025
Develop and implement marketing and e-commerce strategy, both online and offline channels. Manage the day-to-day operations of the online store, ensuring product accuracy, availability, pricing, and a smooth customer journey. Optimize SEO rate of web store and digital storefront structure, navigation, filters, and checkout experience to maximize conversion rate. Create content marketing: newsletters, blog articles and social media posts to increase the audience. Cooperate with performance & media agencies, influencers and business partners.
Marketing Specialist at MM Cars Rental
April 30, 2020 - July 31, 2025
Manage the day-to-day marketing initiatives (digital ads, social media posts, print marketing materials, landing pages). Create and execute B2B lead-generation tools, including new website. Develop and implement effective SEO and SEM strategies. Monitor and report on effectiveness of marketing communications. Research and analyse competitors.
Marketing Specialist at OptiBuy – NextBuy
February 28, 2018 - July 31, 2025
Conduct market research for new initiatives for SaaS. Design, implementation and optimisation of new website for better lead generation. Create and develop content strategy to deploy across website, blogs, social media, e-mail etc. Facilitate weekly e-newsletters and other e-mail communications as needed. New lead generation tools implementation (callback, leadfeader, blog, social media).
Marketing Specialist at Galeria Wypieków – Piekarnie Lubaszka
May 31, 2017 - July 31, 2025
Configuration and coordination marketing activities in cooperation with Sales Department. Create and produce POS materials (flyers, brochures, catalogues, banners). Running the website and Facebook fanpage. Analyse and monitoring of competitors and market trends. Public Relations activities such as cooperation with bloggers, local media and agencies.
Editor in Marketing Communication Team at FM Group
August 31, 2016 - July 31, 2025
Creating marketing content for various communication channels (website, product description, brochures and catalogues, internal communication). Sending weekly e-newsletters and other e-mail communications as needed. Managing official web store and website. Cooperation with branding agencies.
SENIOR E-COMMERCE PRODUCT MANAGER at Lucky Duck Games – Goliath Group
January 1, 2022 - Present
Lead the growth and optimization of international strategy to increase revenue and brand awareness for Polish, French and other European markets and also USA. Conduct improvement plan for effective customer journey. Responsibility for SEO (technical, content, link building). Manage multilingual website (in Polish, French and English). Create marketing materials (incl. banners, newsletters, brochures) and social media content. Cooperate with agencies, influencers, graphic designers and partners.
MARKETING & E-COMMERCE MANAGER at Diabetyk24
December 31, 2021 - July 31, 2025
Develop and implement marketing and e-commerce strategy, both online and offline channels. Manage the day-to-day operations of the online store, ensuring product accuracy, availability, pricing, and a smooth customer journey. Optimize SEO rate of web store and digital storefront structure, navigation, filters, and checkout experience to maximize conversion rate. Create content marketing: newsletters, blog articles and social media posts to increase the audience. Cooperate with performance & media agencies, influencers and business partners.
MARKETING SPECIALIST at MM Cars Rental
April 30, 2020 - July 31, 2025
Manage the day-to-day marketing initiatives (digital ads, social media posts, print marketing materials, landing pages). Create and execute B2B lead-generation tools, incl. new website. Developing and implementing effective SEO and SEM strategies. Monitor and report on effectiveness of marketing communications. Research and analyse competitors.
MARKETING SPECIALIST at OptiBuy – NextBuy
February 28, 2018 - July 31, 2025
Conduct market research for new initiatives for SaaS. Design, implementation and optimisation of new website for better lead generation. Create and develop content strategy to deploy across website, blogs, social media, e-mail etc. Facilitate weekly e-newsletters and other e-mail communications as needed. New lead generation tools implementation (callback, leadfeader, blog, social media).
MARKETING SPECIALIST at Galeria Wypieków – Piekarnie Lubaszka
May 31, 2017 - July 31, 2025
Configuration and coordination marketing activities in cooperation with Sales Department. Create and produce POS materials (flyers, brochures, catalogues, banners). Running the website and Facebook fanpage. Analyse and monitoring of competitors and market trends. Public Relations activities such as cooperation with bloggers, local media and agencies.
EDITOR IN MARKETING COMMUNICATION TEAM at FM GROUP
August 31, 2016 - July 31, 2025
Creating marketing content for various communication channels (website, product description, brochures and catalogues, internal communication). Sending weekly e-newsletters and other e-mail communications as needed. Managing official web store and website. Cooperation with branding agencies.

Education

Journalism and Communication, Psychology at University of Wroclaw
October 1, 2006 - July 31, 2012
Bachelor's Degree at University of Wroclaw
October 1, 2006 - July 31, 2012

Qualifications

Internet Revolutions for Companies
January 1, 2018 - December 31, 2018
Google Analytics for copywriters
January 1, 2018 - December 31, 2018
Internet Revolutions for Companies
January 1, 2018 - December 31, 2018
Google Analytics for copywriters
January 1, 2018 - December 31, 2018

Industry Experience

Retail, Gaming, Consumer Goods, Software & Internet, Media & Entertainment, Healthcare