Lara Maria De La Rosa Mercedes Calle

Available to hire

I'm Lara Maria De La Rosa Mercedes Calle, a creative and reliable SEO Copywriter and Content Specialist with over 13 years of professional experience in client communication, insurance, marketing and editorial work.

About

I’m Lara Maria De La Rosa Mercedes Calle, a creative and reliable SEO Copywriter and Content Specialist with over 13 years of professional experience in client communication, insurance, marketing and editorial work.

I specialize in writing compelling, conversion-driven and SEO-optimized texts for German-speaking markets (D/A/CH), with a strong background in project coordination, digital marketing and multilingual communication.

  • 10 years' experience
  • Joined July 2025

Languages

  • Spanish; CastilianFluent
  • GermanFluent
  • EnglishAdvanced
  • FrenchAdvanced
  • ItalianAdvanced

Industry experience

  • Financial Services
  • Professional Services
  • Education
  • Travel & Hospitality
  • Healthcare
  • Real Estate & Construction
  • Media & Entertainment
  • Software & Internet

Work experience· 15 roles

Head of Back Office · Pro Finanz Schweiz AGMar 2023 – Mar 2023 · 1 mo

Coordination of insurance partnerships and contract negotiations • Team leadership and CRM system implementation • Training documentation and internal process development • Payroll and commission management

Head of Back Office · Pro Finanz Schweiz AGMar 2023 – Jul 2025 · 2 yrs 5 mos

Coordinated insurance partnerships and contract negotiations. Led the team and implemented CRM systems. Developed training documentation and internal processes. Managed payroll and commission.

Marketing & Sales Project Coordinator · Quintessenz MarketingJan 2023 – Jan 2023 · 1 mo

Development of marketing concepts and communication strategies; Project management for social media and brand book implementation; Website content, video scripting, and transcription; Responsible for KPIs, client reporting and invoicing

Marketing & Sales Project Coordinator · Quintessenz MarketingJan 2023 – Jul 2025 · 2 yrs 7 mos
SEO Copywriting and Proofreading · Spotzer DigitalJan 2023 – Nov 2025 · 2 yrs 11 mos
SEO Copywriting and Proofreading · Spotzer Digital, FreelancerJan 2023 – Present · 3 yrs 11 mos
Specialist SME, Head of Back Office · Absolut All Insurance AGJan 2022 – Jan 2022 · 1 mo
Specialist SME, Head of Back Office · Absolut All Insurance AGJan 2022 – Jul 2025 · 3 yrs 7 mos

Education· 10

Certificate · Akademie St. Gallen, CH2009 – 2010
Apprenticeship · AXA Winterthur, St. Gallen, CH2005 – 2008
Primary and Secondary School Diploma · Degersheim1995 – 2004
Insurance Training (Property & Liability) · Major insurance companies of Switzerland2019 – 2022

Certifications and awards· 10

Different training courses on the property and liability insurance sectors2019 – 2022
Vocational instructor course2017
Gastronomy patent2014
Insurance Training (Property & Liability)2019 – 2022

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