Available to hire
I’m Lara Maria De La Rosa Mercedes Calle, a creative and reliable SEO Copywriter and Content Specialist with over 13 years of professional experience in client communication, insurance, marketing and editorial work.
I specialize in writing compelling, conversion-driven and SEO-optimized texts for German-speaking markets (D/A/CH), with a strong background in project coordination, digital marketing and multilingual communication.
Experience Level
Language
Spanish; Castilian
Fluent
German
Fluent
English
Advanced
French
Advanced
Italian
Advanced
Work Experience
SEO Copywriting and Proofreading at Spotzer Digital, Freelancer
January 1, 2023 - PresentCreated and proofread high-quality website content for clients in Germany, Austria, and Switzerland. Focused on SEO keyword integration and maintaining a customer-focused tone of voice across various content types including websites, service pages, meta tags, and promotional texts.
Marketing & Sales Project Coordinator at Quintessenz Marketing
January 31, 2023 - July 31, 2025Developed marketing concepts and communication strategies. Managed projects for social media and brand book implementation. Produced website content, video scripting, and transcription. Responsible for KPIs, client reporting, and invoicing.
Head of Back Office at Pro Finanz Schweiz AG
March 31, 2023 - July 31, 2025Coordinated insurance partnerships and contract negotiations. Led the team and implemented CRM systems. Developed training documentation and internal processes. Managed payroll and commission.
Specialist SME, Head of Back Office at Absolut All Insurance AG
January 31, 2022 - July 31, 2025Managed property and liability insurance portfolios. Provided internal leadership for back office operations. Consulted clients, managed policies, and produced reports.
Head of Back Office at INP Finanz GmbH
December 31, 2019 - July 31, 2025Handled recruitment, training, and administrative coordination for the team. Managed policies related to health and property insurance using CRM tools. Organized events and conducted bilingual communication in German and French.
Mandate Manager Assistant at Assicura AG
January 31, 2016 - July 31, 2025Assisted client manager across non-life, personal injury, and BVG support areas. Managed correspondence, claims, tenders, and settlements. Provided reception and telephone support, handled customer inquiries, mail, internal cash office, and material orders.
SEO Copywriting and Proofreading at Spotzer Digital
January 1, 2023 - November 13, 2025Creation and proofreading of high-quality website content for clients in Germany, Austria, and Switzerland; SEO keyword integration and customer-focused tone; Content types: websites, service pages, meta tags, promotional texts
Marketing & Sales Project Coordinator at Quintessenz Marketing
January 31, 2023 - January 31, 2023Development of marketing concepts and communication strategies; Project management for social media and brand book implementation; Website content, video scripting, and transcription; Responsible for KPIs, client reporting and invoicing
Head of Back Office at Pro Finanz Schweiz AG
March 31, 2023 - March 31, 2023Coordination of insurance partnerships and contract negotiations • Team leadership and CRM system implementation • Training documentation and internal process development • Payroll and commission management
Specialist SME, Head of Back Office at Absolut All Insurance AG
January 31, 2022 - January 31, 2022Responsible for property and liability insurance portfolios • Internal leadership for back office operations • Client consulting, policy management, and reporting
Head of Back Office at INP Finanz GmbH
December 31, 2019 - December 31, 2019Recruitment, training, and administrative team coordination • Policy management (health & property), CRM use • Event organization and bilingual communication (DE/FR)
Mandate Manager Assistant at Assicura AG
January 31, 2016 - January 31, 2016Assistant to the client manager in the areas of non-life, personal injury and BVG support • Handling of general correspondence, claims, tenders and settlements • Reception, telephone support, customer inquiries • Organizational activities incl. incoming and outgoing mail • General work such as management of the internal cash office, material orders, etc.
Co-owner & Marketing Lead at Roberto Stylo Barber Shop
December 31, 2014 - December 31, 2014Co-owned and led marketing and business development activities
Administrative roles in healthcare at Hirslanden
December 31, 2014 - December 31, 2014Claims handling & case management at AXA Winterthur
December 31, 2014 - December 31, 2014Education
Certificate at Akademie St. Gallen, CH
January 1, 2009 - December 31, 2010Apprenticeship at AXA Winterthur, St. Gallen, CH
January 1, 2005 - December 31, 2008Primary and Secondary School Diploma at Degersheim
January 1, 1995 - December 31, 2004Insurance Training (Property & Liability) at Major insurance companies of Switzerland
January 1, 2019 - December 31, 2022Vocational instructor course at ZBW St. Gallen, CH
January 1, 2017 - December 31, 2017Gastronomy patent at Gastrosuisse, St. Gallen, CH
January 1, 2014 - December 31, 2014Certificate in Insurance Economics, Insurance Marketing, Insurance Law, Asset Insurance, Accident Insurance, AHV, IV, Social Insurance at Akademie St. Gallen, CH
January 1, 2009 - December 31, 2010Apprenticeship as Businesswoman EFZ at AXA Winterthur, St. Gallen, CH
January 1, 2005 - December 31, 2008Language stay as au pair at Lausanne
January 1, 2004 - December 31, 2005Primary and secondary school at Degersheim
January 1, 1995 - December 31, 2004Qualifications
Different training courses on the property and liability insurance sectors
January 1, 2019 - December 31, 2022Vocational instructor course
January 1, 2017 - December 31, 2017Gastronomy patent
January 1, 2014 - December 31, 2014Insurance Training (Property & Liability)
January 1, 2019 - December 31, 2022Vocational instructor course
January 1, 2017 - December 31, 2017Gastronomy patent
January 1, 2014 - December 31, 2014Certificate in Insurance Economics, Insurance Marketing, Insurance Law, Asset Insurance, Accident Insurance, AHV, IV, Social Insurance
January 1, 2009 - December 31, 2010Apprenticeship as Businesswoman EFZ
January 1, 2005 - December 31, 2008Language stay as au pair
January 1, 2004 - December 31, 2005Primary and secondary education
January 1, 1995 - December 31, 2004Industry Experience
Financial Services, Professional Services, Education, Travel & Hospitality, Healthcare, Real Estate & Construction, Media & Entertainment, Software & Internet
Experience Level
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