Senior Market Analyst at VAllidge Consulting Pte. Ltd

Responsible for defining market trends and strategies, improving user experience, and enhancing data-driven decision-making processes. Engaged in establishing effective methods to build customer engagement.

Senior Market Analyst at Vallidge Consulting Pte. Ltd

Acquired insights in online market trends and kept strategies up-to-date. Formulated strategies to build a lasting digital connection with consumers. Actively involved in SEO efforts to increase company and brand awareness and improve user experience. Evaluated customer satisfaction to improve products and UX. Measured performance of digital marketing efforts using a variety of Web analytics tools like Google Analytics, Web Trends, Meta insights.

Senior Marketing Analyst at Vallidge Consulting Pte. Ltd.

Acquire insights in online marketing trends and keep strategies up-to-date. Formulate strategies to build a lasting digital connection with consumers. Actively involve in SEO efforts to increase company and brand awareness and improve user experience. Measure performance of digital marketing efforts using a variety of Web analytics tools including Google Analytics and Web Trends.

Business Development Director at Uni-Tech Global Pte. Ltd

Oversaw the development of business goals and worked to expand the brand and identify opportunities for growth. Kept abreast of market trends and clients' needs, provided strategic direction for business development. Captured new business risks and opportunities. Grew the market share of business. Client pitching, supplier pitching, and client relationship engagement. Implemented improvements to business processes. Led business development activities through cross-function collaborations. Tracked business performance and reported to the founder and co-founders.

Business Development Director at Uni-Tech Global Pte. Ltd.

Oversee the development of business goals and work to expand the brand and identify growth opportunities. Keep abreast of market trends and client needs to provide strategic direction for business development. Capture new business risks and opportunities, grow market share, manage client and supplier pitching, and implement process improvements. Lead business development activities through cross-functional collaborations and track performance reporting to founders.

Head of Marketing at HollySys (Asia Pacific) Pte. Ltd

Led a team and ensured the best team performance through effective team management skills. In charge of overall jobs of the marketing department including developing department policies, making marketing and communication strategies, overseeing budgeting, planning, implementing and effectiveness measuring. Responsible for internal marketing consulting for business decision-making. Established marketing intelligence through various analytics tools. Conducted market research and supported strategy-making by data-driven insights. Assisted market entry or penetration through product innovation, portfolio design, commercialization agendas, and go-to-market activities. Managed integrated marketing projects such as marketing campaigns and brand communications in traditional and digital marketing fields. Found unmet consumer demands and improved consumer satisfaction by customer insight research; implemented go-to-market campaigns and customer engagement.

Head of Marketing at HollySys (Asia Pacific) Pte. Ltd.

Led and managed the marketing team to ensure optimal performance. Responsible for developing policies, marketing and communications strategies, budgeting, planning, implementation, and measuring effectiveness for marketing and branding initiatives across APAC, India, and East Asia. Established marketing intelligence via tools like Google Trends and Analytics. Conducted market research and data analysis to identify opportunities and guide strategy. Supported market entry and penetration through product innovation, go-to-market strategies, and brand communications. Collaborated with senior leaders and cross-functional teams on business goals and marketing planning. Managed marketing campaigns and brand communications across traditional and digital channels. Introduced and managed partner sales models and policies. Conducted sales performance analysis and process improvements.

Head of Marketing at Hollysys (Asia Pacific) Pte. Ltd

Led a team to ensure optimal performance through effective team management and strategic marketing planning. Worked with various departments to align marketing and sales strategies for the APAC region.

Brand Manager at Beijing Hollysys Group

Managed budgeting and planning of media, PRs and events relevant to brand communications. Worked with senior management and communication director to determine targeting and positioning strategy of the brand. Kept updates of industrial trends, company strengths and development map by communicating with marketing department and strategic planning department. Drove brand awareness for external and internal stakeholders, maintained brand consistency through marketing and communication campaigns and PR activities. Created and propagated enthusiastic and impactful brand messages/posts/articles that resonate with target audience. Maintained public relations, quality and quantity of production of messages, news releases, articles, advertisements published on multiple media platforms ensuring high reach and forwarding. Delivered precise contents to target audience through customer journey map based on data analysis, social listening and web analysis. Helped design go-to-global brand strategy.

Brand Manager at Beijing HollySys Group

Managed budgeting and planning for media, PR, and event activities related to brand communications. Worked with senior management and crisis PR teams to develop brand positioning and messaging strategies. Maintained awareness of industry trends and company developments. Led brand awareness initiatives for internal and external stakeholders through marketing campaigns and PR. Maintained strong media and key opinion leader relationships. Oversaw production of communications across multiple media to ensure reach and engagement. Delivered targeted content along customer journeys based on audience analysis.

Business Development Director at Beijing Hollysys Group

Developed business strategies and managed client relationships, focusing on major corporate clients and enhancing partnerships for better service delivery across markets.

Digital Marketing Executive at Beijing Echo Control Technology Ltd

Responsible for implementation of digital marketing campaigns and online advertisements. Managed digital platforms such as industrial social media, the company’s website and social media, executed search engine plans such as SEO and SEM. Analyzed effectiveness of social media, websites, advertising, and other digital activities.

Digital Marketing Executive at Beijing ECHO Control Technology Ltd

Implemented digital marketing campaigns and online advertising. Managed industrial social media platforms, company website, and search engine strategies such as SEO and SEM. Analyzed effectiveness of social media, websites, and digital activities.