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My name is Julie Houle and I am a freelancer in graphic design specialized in packaging. Having been a head designer for a premium box supplier for over 12 years, I understand the challenges of designing beautiful, eye-catching bags and packaging while meeting manufacturing budgets. I have the knowledge to advise you and take charge of your projects. I know how to manage several projects at the same time while respecting my clients' deadlines. I am passionate about my work! My strength is making sure your products stand out, while respecting your brand!…My name is Julie Houle and I am a freelancer in graphic design specialized in packaging. Having been a head designer for a premium box supplier for over 12 years, I understand the challenges of designing beautiful, eye-catching bags and packaging while meeting manufacturing budgets. I have the knowledge to advise you and take charge of your projects. I know how to manage several projects at the same time while respecting my clients' deadlines. I am passionate about my work! My strength is making sure your products stand out, while respecting your brand!

Julie Houle

Graphic Designer, Designer, Packaging Designer, +5

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My name is Julie Houle and I am a freelancer in graphic design specialized in packaging. Having been a head designer for a premium box supplier for over 12 years, I understand the challenges of designing beautiful, eye-catching bags and packaging while meeting manufacturing budgets. I have the knowledge to advise you and take charge of your projects. I know how to manage several projects at the same time while respecting my clients' deadlines. I am passionate about my work! My strength is making sure your products stand out, while respecting your brand!…My name is Julie Houle and I am a freelancer in graphic design specialized in packaging. Having been a head designer for a premium box supplier for over 12 years, I understand the challenges of designing beautiful, eye-catching bags and packaging while meeting manufacturing budgets. I have the knowledge to advise you and take charge of your projects. I know how to manage several projects at the same time while respecting my clients' deadlines. I am passionate about my work! My strength is making sure your products stand out, while respecting your brand!

Available to hire

My name is Julie Houle and I am a freelancer in graphic design specialized in packaging. Having been a head designer for a premium box supplier for over 12 years, I understand the challenges of designing beautiful, eye-catching bags and packaging while meeting manufacturing budgets. I have the knowledge to advise you and take charge of your projects. I know how to manage several projects at the same time while respecting my clients’ deadlines. I am passionate about my work! My strength is making sure your products stand out, while respecting your brand!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

SELF-EMPLOYED WORKER - Graphic designer specializing in packaging at Self-Employed

January 1, 2023 - Present

Meetings with clients to establish their needs and advise them on their projects. Design of logos, business cards, sale sheets, visual documents, advertising pages, packaging and bag design. Production of artworks, development of technical sheets and printing documents.

Head Designer (clothing; accessories; packaging) / VP at SIENABLÜ (Importer Agent)

December 31, 2023 - July 31, 2025

Managed the internal design team and freelancers. Created content for social media and website. Conducted client meetings to understand needs and advise on projects. Conducted trends research and developed new concepts. Prepared and presented materials to clients. Responsible for designing artworks, printing documents and detailed tech packs. Verified and corrected samples with customers and suppliers. Managed overseas product development, price negotiation, order placement, and deadlines. Collaborated with customers' purchasing, marketing, and production teams. Managed customer follow-ups, sales (including prospecting), customer service, and document preparation. Worked with clients such as Laura Canada, La Senza Girl, Shiseido, Fruits & Passion, L’Oréal Canada, Aldo, and others on clothing, swimwear, packaging, and promotional items.

Head Designer (fashion) at M.O.D.A. FOLIO (Importer Agent)

December 31, 2006 - July 31, 2025

Managed the design team and all customer design projects. Collaborated with the sales team on samples, trends, and colors. Prepared seasonal trend boards and presented to customers. Designed clothing and fashion accessories and elaborated detailed tech packs. Managed samples and feedback, coordinating corrections with suppliers. Designed the MODA folio line sold at The Bay. Responsible for overseas product development. Collaborated closely with sales team and clients. Worked with customers such as Boutiques Marie Claire, Shirmax, The Bay, Zellers, and Cirque du Soleil on clothing and promotional clothing product development.

Assistant Product Manager (swimwear for girls, maternity and sport’s line) at CHRISTINA AMERICA

December 31, 2002 - July 31, 2025

Prepared trend presentations, style catalogs, and tech packs. Created styles in computer systems and managed order and production sheet entry. Prepared price sheets for product development manager. Assisted product manager in swimwear development. Researched new accessories and print techniques working with local suppliers. Assisted in organizing fashion shows and presentation events.

Freelancer – Independent Graphic Designer

January 1, 2023 - Present

Specialized in packaging design, printable products, and web visuals; Founder and manager of an independent graphic design business; Meeting with clients and guiding them to define their needs and visual direction; Designing brand identities (logos, business cards, catalogs, sales sheets, etc.); Creating visuals for websites, social media, and advertising campaigns; Developing packaging concepts and producing 3D mockups; Preparing print files and coordinating with printers to ensure final quality; Contributing to brand image enhancement and visual consistency for clients.

Head Designer / Vice President at SIENABLÜ (Import Agent)

January 1, 2023 - October 21, 2025

Supervised internal and external design teams; Full collection development from concept to final mockups and technical sheets; Trend research and concept presentations to clients; Coordinated overseas product development and sample management; Close collaboration with purchasing, marketing, and production departments; Managed timelines, project tracking, and design quality assurance; Contributed to communications, sales, prospecting, customer service, and invoicing.

Head Designer at M.O.D.A. Folio (Import Agent)

January 1, 2006 - October 21, 2025

Supervised design team and private label projects; Trend research, concept development, and client presentations; Designed fashion garments and accessories, created technical sheets; Communicated with suppliers and managed samples; Developed the MODA Folio line sold at La Baie (Hudson’s Bay); Fully coordinated overseas product development.

Assistant Product Manager at Christina America

January 1, 2002 - October 21, 2025

Prepared trend presentations, style catalogs, and technical sheets; Assisted the product manager in collection development; Researched innovative accessories and printing techniques; Contributed to organizing fashion shows and promotional events.

Freelancer – Independent Graphic Designer at Independent Graphic Design Business

January 1, 2023 - Present

Freelance graphic design professional specializing in packaging concepts, printable products, and web visuals. Founded and managed an independent design business, guiding clients from initial needs and visual direction to final deliverables. Responsibilities include creating brand identities (logos, business cards, catalogs, sales sheets), producing visuals for websites, social media, and advertising campaigns, developing packaging concepts with 3D mockups, and preparing print files while coordinating with printers to ensure top-quality results. Contributes to brand image enhancement and visual consistency for clients, ensuring cohesive branding across multiple touchpoints.

Head Designer / Vice President at SIENABLÜ

January 1, 2023 - October 21, 2025

Led internal and external design teams and drove full collection development from concept to final mockups and technical sheets. Conducted trend research and created concept presentations for clients. Coordinated overseas product development and sample management, collaborating closely with purchasing, marketing, and production. Managed timelines, project tracking, and design quality assurance, while contributing to communications, sales, prospecting, customer service, and invoicing to support business growth.

Head Designer at M.O.D.A. Folio (Import Agent)

January 1, 2006 - October 21, 2025

Supervised design teams and private label projects. Conducted trend research, concept development, and client presentations. Designed fashion garments and accessories, created technical sheets, and managed supplier communications and samples. Led overseas product development and ensured alignment with brand requirements, contributing to sales and product strategy.

Assistant Product Manager Swimwear at Christina America

January 1, 2002 - October 21, 2025

Prepared trend presentations, style catalogs, and technical sheets. Assisted the product manager in collection development, researched innovative accessories and printing techniques, and helped organize fashion shows and promotional events.