Available to hire
Hi, I’m Nadine El-Debes, a results-driven digital marketing strategist with a passion for building clear, scalable marketing systems. I specialize in content strategy, SEO, UX/UI, and AI-enhanced marketing. I love bringing strategic value to growth-minded organizations through smart execution, insight-driven planning, and creative problem-solving.
With years of experience working freelance and with various startups, SMEs, and agencies, I focus on creating impactful brand strategies, designing user-friendly websites, and optimizing marketing campaigns to drive results. I’m always eager to leverage new tools and technologies to help businesses grow and succeed.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Arabic
Fluent
Spanish; Castilian
Intermediate
Work Experience
Founder & Lead Consultant, Digital Marketing, UX/UI & Graphic Design at Atyra Media (formerly Blue Moon Designs Inc.)
January 1, 2006 - PresentFreelance marketing and digital consulting studio delivering scalable strategy, UX, content, and brand execution for startups, SMEs, and agencies. Managed multiple project-based and ongoing collaborations providing marketing solutions including digital strategy, branding, web design, content & SEO, analytics, graphic design, social media, and paid media.
Specialist, I&T Communications at CN
September 30, 2021 - July 31, 2025Managed internal communications for the I&T department, assisted with town halls, wrote scripts for the CITO, ran internal communication campaigns, revamped intranet (SharePoint) site, and developed communication plans.
Global Marketing Specialist at NanoXplore Inc.
April 30, 2021 - July 31, 2025Led all digital marketing projects including CRM and CMS rebuilds, UX improvements, branding, content creation, and marketing automation with HubSpot CRM implementation and dashboard creation. Managed trade show strategy and directed product content production.
Marketing & Communications Lead at KLEARGO
October 31, 2018 - July 31, 2025Revamped static website into a CMS-based ecommerce platform, created customer portals with region-specific pricing and discounts, directed product photography, developed all SEO-friendly content, launched email and PPC campaigns, and built analytics dashboards.
Marketing Assistant at Le Groupe Cubo
May 31, 2016 - July 31, 2025Handled CRM setup and digital organization using Zoho & Salesforce for the construction sector.
Marketing & Sales Coordinator at LK Esthetik Distribution
April 30, 2012 - July 31, 2025Managed marketing, graphic design, training, and tradeshow coordination for cosmetics distribution.
Marketing & Sales Coordinator at Point Multimedia Design
April 30, 2011 - July 31, 2025Handled marketing, graphic design, proposals, content creation, and SEO for a creative agency.
Trainer, Customer Service Rep & Assistant supervisor at Fido Mobile
December 31, 2009 - July 31, 2025Delivered team training, new hire training, and coaching for telecommunications.
Founder & Lead Consultant, Digital Marketing, UX/UI & Graphic Design at Atyra Media (formerly Blue Moon Designs Inc.)
January 1, 2006 - PresentFreelance marketing and digital consulting studio delivering scalable strategy, UX, content, and brand execution for startups, SMEs, and agencies. Managed multiple project-based and ongoing collaborations, including website migrations, UX audits, multilingual SEO optimization, landing page development, brand audits, and marketing roadmap creation.
Specialist, I&T Communications at CN
September 30, 2021 - July 31, 2025Managed internal communications for the I&T department including town halls, scripting for the CITO, internal campaigns, and SharePoint intranet revamp. Developed communication plans and initiatives to enhance internal engagement.
Global Marketing Specialist at NanoXplore Inc.
April 30, 2021 - July 31, 2025Led digital marketing projects for the world's largest graphene manufacturer including CRM and CMS rebuilds, UX improvements, collaboration with R&D and sales for content creation, HubSpot CRM implementation, dashboard creation, trade show strategy, and product photography direction.
Marketing & Communications Lead at KLEARGO
October 31, 2018 - July 31, 2025Revamped static website into a CMS-based ecommerce platform, created customer portals with region-specific access, directed product photography and visuals, developed written content with SEO-friendly descriptions, launched email and PPC campaigns, built analytics dashboards, and delivered team training.
Marketing Assistant at Le Groupe Cubo
May 31, 2016 - July 31, 2025Assisted in marketing activities including CRM setup, digital organization, and coordination.
Marketing & Sales Coordinator at LK Esthetik Distribution
April 30, 2012 - July 31, 2025Managed marketing, graphic design, training, and tradeshows.
Marketing & Sales Coordinator at Point Multimedia Design
April 30, 2011 - July 31, 2025Handled marketing, graphic design, proposals, content creation, and SEO.
Trainer, Customer Service Rep & Assistant supervisor at Fido Mobile
December 31, 2009 - July 31, 2025Provided team training, new hire training, and coaching.
Founder & Lead Consultant, Digital Marketing, UX/UI & Graphic Design at Atyra Media (formerly Blue Moon Designs Inc.)
January 1, 2006 - PresentFreelance marketing and digital consulting studio delivering scalable strategy, UX, content, and brand execution for startups, SMEs, and agencies. Engaged in multiple projects and collaborations with capacity for additional consulting work (20-25 hrs/week). Key clients include Barry Callebaut, Induspace Realty, Azar Building, Industrial Alliance, and Sali Cosmetics where responsibilities spanned website migration, UX audits, SEO optimization, brand and marketing audits, content production, and analytics implementation.
Specialist, I&T Communications at CN
September 30, 2021 - July 31, 2025Managed internal communications for the I&T department, assisting with town halls, writing scripts for the CITO, internal communication campaigns, and revamping the I&T intranet (SharePoint) site. Involved in developing the I&T communication plan and other initiatives.
Global Marketing Specialist at NanoXplore Inc.
April 30, 2021 - July 31, 2025Led all digital marketing projects including CRM, CMS, content, and branding. Rebuilt corporate and product websites improving UX and structure. Collaborated with R&D and sales for strategic content and messaging. Implemented HubSpot CRM, created dashboards and journey mapping. Managed trade show strategy and directed product photography and content production.
Marketing & Communications Lead at KLEARGO
October 31, 2018 - July 31, 2025Revamped static website into a CMS-based ecommerce platform. Created customer portals with region-specific access, pricing, and discounts. Directed product photography and optimized catalog visuals. Developed all written content, SEO-friendly product descriptions, and UX structure. Launched email and PPC campaigns; built analytics dashboards. Delivered team training on ordering system and content updates.
Marketing Assistant at Le Groupe Cubo
May 31, 2016 - July 31, 2025Set up Zoho & Salesforce CRM and digital organization within a B2B and B2C construction environment.
Marketing & Sales Coordinator at LK Esthetik Distribution
April 30, 2012 - July 31, 2025Handled marketing, graphic design, training and tradeshows in a B2B & B2C cosmetics distribution context.
Marketing & Sales Coordinator at Point Multimedia Design
April 30, 2011 - July 31, 2025Managed marketing, graphic design, proposals, content creation & SEO for a creative agency.
Trainer, Customer Service Rep & Assistant Supervisor at Fido Mobile
December 31, 2009 - July 31, 2025Conducted team training, new hire training & coaching within telecommunications.
Education
B.B.A at HEC
January 1, 2022 - December 31, 2022AEC Computer Graphics at LaSalle College
January 1, 2003 - December 31, 2003B.B.A at HEC
January 1, 2018 - December 31, 2022AEC Computer Graphics at LaSalle College
January 1, 2003 - December 31, 2003B.B.A at HEC
January 1, 2019 - December 31, 2022AEC Computer Graphics at LaSalle College
January 1, 2003 - December 31, 2003Qualifications
HEC Business Analytics certificate
January 1, 2022 - December 31, 2022HEC Marketing Management certificate
January 1, 2018 - December 31, 2018HEC Business Administration certificate
January 1, 2017 - December 31, 2017HEC Business Analytics certificate
January 1, 2022 - December 31, 2022HEC Marketing Management certificate
January 1, 2018 - December 31, 2018HEC Business Administration certificate
January 1, 2017 - December 31, 2017HEC Business Analytics certificate
January 1, 2022 - December 31, 2022HEC Marketing Management certificate
January 1, 2018 - December 31, 2018HEC Business Administration certificate
January 1, 2017 - December 31, 2017Industry Experience
Professional Services, Manufacturing, Consumer Goods, Real Estate & Construction, Telecommunications, Retail, Transportation & Logistics, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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