I’m Misty Cripps, a UX and Design Leader who creates user-centered, data-informed, and AI-enhanced digital experiences that bridge business goals with real user needs. I combine strategic thinking, technical depth, and creative problem-solving to deliver scalable, intuitive, and impactful experiences across finance, healthcare, HR, telecom, entertainment, nonprofit, and publishing. I’ve led global product design teams, pioneered AI-driven editorial workflow automation, and hold U.S. patents in interaction design and UX innovation. My practice spans the full product lifecycle—from research and strategy to prototyping, design systems, and delivery—across industries. I thrive at the intersection of innovation and usability, helping organizations achieve strategic, measurable, and user-focused outcomes.…

Misty Cripps

I’m Misty Cripps, a UX and Design Leader who creates user-centered, data-informed, and AI-enhanced digital experiences that bridge business goals with real user needs. I combine strategic thinking, technical depth, and creative problem-solving to deliver scalable, intuitive, and impactful experiences across finance, healthcare, HR, telecom, entertainment, nonprofit, and publishing. I’ve led global product design teams, pioneered AI-driven editorial workflow automation, and hold U.S. patents in interaction design and UX innovation. My practice spans the full product lifecycle—from research and strategy to prototyping, design systems, and delivery—across industries. I thrive at the intersection of innovation and usability, helping organizations achieve strategic, measurable, and user-focused outcomes.…

Available to hire

I’m Misty Cripps, a UX and Design Leader who creates user-centered, data-informed, and AI-enhanced digital experiences that bridge business goals with real user needs. I combine strategic thinking, technical depth, and creative problem-solving to deliver scalable, intuitive, and impactful experiences across finance, healthcare, HR, telecom, entertainment, nonprofit, and publishing.

I’ve led global product design teams, pioneered AI-driven editorial workflow automation, and hold U.S. patents in interaction design and UX innovation. My practice spans the full product lifecycle—from research and strategy to prototyping, design systems, and delivery—across industries. I thrive at the intersection of innovation and usability, helping organizations achieve strategic, measurable, and user-focused outcomes.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Co-Founder & Creative Director at San Antonio Review
January 1, 2017 - Present
Led AI-driven editorial redesign (2024) using ChatGPT and Voyant to auto-tag & classify 1,000+ articles, cutting manual tagging time by 70%. Designed automated workflows for content approval & notifications, improving editorial efficiency by 40%. Built editorial dashboards, store integration, and content recommendation bots to expand engagement and monetization opportunities. Directed editorial, design, and social media strategy teams; developed artwork creation strategy to streamline submissions and publishing. Secured a $25,000 Reynolds artAffect Community Grant to scale publishing and arts initiatives. Oversaw development and publication of digital and print editions from San Antonio Review.
Co-Founder & Principal at Vaquita Design
January 1, 2012 - Present
Deliver UX research, design strategy, and product prototypes for clients across health, retail, logistics, finance, and technology. Manage project timelines, budgets, client relationships, and vendors; develop UX specs, wireframes, visual design systems, and information architectures; conduct qualitative and quantitative research; cultivate project leads and new business relationships.
Associate Creative Director at frog design
January 1, 2016 - Present
Directed UX & design strategy for major client engagements, aligning business goals with user experience outcomes. Led cross-functional design teams, set priorities, assigned resources, and ensured project goals were achieved. Contributed to new and continued business development through pitches, proposal development, project initiation, and nurturing of client relationships. Fostered an environment of sustained creativity, professional growth, teamwork, and innovation.
Principal Designer at frog design
January 1, 2012 - September 29, 2025
Oversaw end-to-end UX design, including research, conceptual frameworks, workflows, wireframes, prototypes, design documentation, and visual and interaction design systems. Led multidisciplinary design teams delivering large-scale enterprise and consumer projects, while executing design and research work to ensure project success. Excelled at presenting conceptual ideas, design rationale, and detailed design specifications to clients and teams.
Senior Interaction Designer at Yahoo!
January 1, 2007 - September 29, 2025
Directed multiple redesigns for high-traffic consumer platforms serving millions of users. Managed design and research, including persona development, scenarios, concepts, competitive analysis, and mood boards. Led the conceptual design and development of new properties in Yahoo! Lifestyles group, created conceptual frameworks, template wireframes, task flows, taxonomies, and functional specifications.
User Experience Designer at Oracle
January 1, 2004 - September 29, 2025
Developed functional prototypes, use cases, task models, design specifications, and usability testing frameworks for enterprise CRM and HR systems. Redesigned major components, created specifications, CSS, and evaluated designs through usability research. Collaborated with engineering on design improvements and workflow optimizations; wrote test plans, scenarios, and tasks, and presented usability results to stakeholders.
Co-Founder & Creative Director at San Antonio Review
January 1, 2017 - Present
Led AI-driven editorial redesign (2024) using ChatGPT and Voyant to auto-tag & classify 1,000+ articles, cutting manual tagging time by 70%. Designed automated workflows for content approval & notifications, improving editorial efficiency by 40%. Built editorial dashboards, store integration, and content recommendation bots, expanding engagement & monetization opportunities. Created strategy to optimize creation of artwork paired with submissions, reducing time to publication. Secured $25,000 artAffect Community Grant to scale publishing and arts initiatives. Directed editorial, design, and social media strategy teams for content growth and audience engagement.
Co-Founder & Principal at Vaquita Design
January 1, 2012 - Present
Deliver UX research, design strategy, and product prototypes for clients in health, retail, logistics, finance, and technology. Manage project timelines, budgets, client relationships, and vendors; design UX specifications, wireframes, visual design systems, and information architectures; conduct qualitative and quantitative research; cultivate project leads and foster new business relationships.
Associate Creative Director at frog design
January 1, 2016 - Present
Directed UX & design strategy for major client engagements, aligning business goals with user experience outcomes. Led cross-functional design teams, set priorities, and ensured project goals were achieved. Contributed to new and continued business development through pitches, proposals, and nurturing client relationships.
Principal Designer at frog design
January 1, 2012 - September 29, 2025
Oversaw end-to-end UX design, including research, conceptual frameworks, workflows, wireframes, prototypes, design documentation, and visual/interaction design systems. Led multidisciplinary teams on large-scale enterprise and consumer projects; presented design rationale to clients and internal teams; contributed to thought leadership.
Senior Interaction Designer at Yahoo!
January 1, 2007 - September 29, 2025
Directed redesigns for high-traffic consumer platforms; managed design and research, including persona development, scenarios, concepts, competitive analysis, and mood boards. Led the conceptual design and development of new properties in the Yahoo! Lifestyles group, including wireframes, taxonomies, task flows, and specifications.
User Experience Designer at Oracle
January 1, 2004 - September 29, 2025
Developed functional prototypes, use cases, task models, design specifications, and usability testing frameworks for enterprise CRM and HR systems. Redesigned major components, collaborated with engineering on workflow optimizations, and conducted usability research.
Co-Founder & Creative Director at San Antonio Review
January 1, 2017 - Present
Led AI-driven editorial redesign (2024) using ChatGPT and Voyant to auto-tag & classify 1,000+ articles, cutting manual tagging time by 70%. Designed automated workflows for content approval & notifications, improving editorial efficiency by 40%. Built editorial dashboards, store integration, and content recommendation bots, expanding engagement & monetization opportunities. Created strategy to optimize creation of artwork paired with submissions, reducing time to publication. Secured $25,000 RJ Reynolds artAffect Community Grant to scale publishing and arts initiatives. Direct editorial, design, and social media strategy teams for content growth and audience engagement. Created social media strategy to optimize and control submission flow, increase followers, promote content, and drive traffic to store. Led editorial team meetings to evaluate submissions and create publishing and social media schedules. Oversaw development and publication of digital and print editions of work from San
Co-Founder & Principal at Vaquita Design
January 1, 2012 - Present
Deliver UX research, design strategy, and product prototypes for clients in health, retail, logistics, finance, and technology. Manage project timelines, budgets, client relationships, and vendors to ensure successful outcomes. Design UX specifications, wireframes, visual design systems, conceptual models, and information architectures for enterprise & consumer products. Conduct qualitative and quantitative research. Cultivate project leads and foster new business relationships.
Associate Creative Director at frog design
January 1, 2016 - Present
Directed UX & design strategy for major client engagements, aligning business goals with user experience outcomes. Led cross-functional design teams, including managing the daily activities and creative output of project teams, reviewing project plans, designs, and deliverables. Set priorities, assigned resources, and ensured project goals were achieved. Contributed to thought leadership and business development through pitches, proposals, and client relationships.
Principal Designer at frog design
January 1, 2012 - October 5, 2025
Oversaw end-to-end UX design, including research, conceptual frameworks, workflows, wireframes, prototypes, design documentation, and visual and interaction design systems. Led multidisciplinary design teams delivering large-scale enterprise and consumer-facing projects. Presented design rationale and specifications to clients and internal teams; contributed to new business development and thought leadership.
Senior Interaction Designer at Yahoo!
January 1, 2007 - October 5, 2025
Directed multiple redesigns for high-traffic consumer platforms serving millions of users. Managed design and research, including persona development, scenarios, concepts, competitive analysis, mood boards, and the creation of conceptual frameworks, wireframes, task flows, taxonomies, and functional specifications.
User Experience Designer at Oracle
January 1, 2004 - October 5, 2025
Developed functional prototypes, use cases, task models, design specifications, and usability testing frameworks for enterprise CRM and HR systems. Redesigned major components, authored CSS-driven implementations, and collaborated with engineering on design improvements and workflow optimizations.

Education

BA at University of California, Davis
January 11, 2030 - September 29, 2025
BA at University of California, Davis
January 11, 2030 - September 29, 2025
BA in Linguistics at University of California, Davis
January 11, 2030 - October 5, 2025

Qualifications

artAffect Community Grant
January 1, 2021 - September 29, 2025
Recording A Trail Of Webpages (US 20120210237)
January 1, 2012 - September 29, 2025
Desktop Reveal By Moving a Logical Display Stack With Gestures (US 13/247325)
January 1, 2012 - September 29, 2025
Universal Clipboard (US 13/247801)
January 1, 2012 - September 29, 2025
Method and system for viewing stacked screen displays using gestures (US 13/247971)
January 1, 2012 - September 29, 2025
artAffect Community Grant
January 1, 2021 - September 29, 2025
Recording A Trail Of Webpages (US 20120210237)
January 1, 2012 - September 29, 2025
Desktop Reveal By Moving a Logical Display Stack With Gestures (US 13/247325)
January 1, 2012 - September 29, 2025
Universal Clipboard (US 13/247801)
January 1, 2012 - September 29, 2025
Method and system for viewing stacked screen displays using gestures (US 13/247971)
January 1, 2012 - September 29, 2025
Recording A Trail Of Webpages (US 20120210237)
January 1, 2012 - October 5, 2025
Desktop Reveal By Moving a Logical Display Stack With Gestures (US 13/247325)
January 1, 2012 - October 5, 2025
Universal clipboard (US 13/247801)
January 1, 2012 - October 5, 2025
Method and system for viewing stacked screen displays using gestures (US 13/247971)
January 1, 2012 - October 5, 2025
artAffect Community Grant for San Antonio Review (RJ Reynolds)
January 1, 2021 - October 5, 2025

Industry Experience

Media & Entertainment, Healthcare, Financial Services, Non-Profit Organization, Education, Software & Internet, Professional Services, Telecommunications, Other

Skills

Experience Level