I am a Senior Digital Marketing Manager with extensive experience in leading impactful digital strategies that drive business growth and customer engagement. My expertise spans marketing planning, strategic development, and executing multi-channel campaigns with a strong focus on innovative digital solutions and brand building. I enjoy converting complex insights into clear, actionable strategies. I am passionate about leveraging digital transformation projects to improve marketing processes and customer experiences, while building strong collaborations with internal and external stakeholders. I am committed to driving measurable results through detailed data analysis, SEO, content strategy, and stakeholder management.

Silviya Belahcen

I am a Senior Digital Marketing Manager with extensive experience in leading impactful digital strategies that drive business growth and customer engagement. My expertise spans marketing planning, strategic development, and executing multi-channel campaigns with a strong focus on innovative digital solutions and brand building. I enjoy converting complex insights into clear, actionable strategies. I am passionate about leveraging digital transformation projects to improve marketing processes and customer experiences, while building strong collaborations with internal and external stakeholders. I am committed to driving measurable results through detailed data analysis, SEO, content strategy, and stakeholder management.

Available to hire

I am a Senior Digital Marketing Manager with extensive experience in leading impactful digital strategies that drive business growth and customer engagement. My expertise spans marketing planning, strategic development, and executing multi-channel campaigns with a strong focus on innovative digital solutions and brand building. I enjoy converting complex insights into clear, actionable strategies.

I am passionate about leveraging digital transformation projects to improve marketing processes and customer experiences, while building strong collaborations with internal and external stakeholders. I am committed to driving measurable results through detailed data analysis, SEO, content strategy, and stakeholder management.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Work Experience

Digital Marketing Manager at NCG
August 1, 2023 - Present
Defined and established a new digital marketing function across the college group; streamlined processes, resolved inefficiencies, and collaborated with legal, procurement, and the Director of Marketing to drive business growth. Led innovative digital marketing campaigns across seven colleges that increased brand awareness and student engagement. Implemented comprehensive SEO strategies increasing organic visibility. Designed segmented email marketing programs targeting students, employers, and staff, resulting in increased application volume and lead acquisition. Developed innovative solutions to digital process gaps. Oversaw social media strategy, significantly growing followers and engagement. Led adoption of new digital marketing tools to enhance capabilities. Optimized college websites on Umbraco and Joomla CMS with user-centric design. Leveraged Google Analytics insights to improve website performance and user experience.
Growth Manager at Studiomade
March 31, 2023 - July 31, 2025
Defined and developed B2B marketing campaigns driving significant lead generation, customer acquisition, and revenue growth. Deployed data-driven sales and marketing strategies identifying growth opportunities and increasing revenue. Managed and maintained company websites using WordPress CMS, ensuring optimal user experience. Partnered with creative teams to develop presentations and ideas resulting in a 30% lead generation increase. Strengthened relationships with senior leadership and prospective clients to streamline operations. Reported sales and marketing performance to founder with comprehensive reports and presentations. Optimized email campaign performance through A/B testing boosting open rates by 15%. Represented company at industry events to forge partnerships and acquire clients.
Marketing Manager at Managed Language
September 30, 2021 - July 31, 2025
Developed and implemented B2B marketing strategies to boost lead generation, customer acquisition, and revenue growth. Oversaw marketing and strategic partnerships aligning with business objectives and budgets. Led multi-channel campaign creation and monitoring including HubSpot landing pages, emails, and social media gaining significant leads. Implemented KPI tracking improving ROI by 10%. Designed and distributed promotional assets to enhance brand visibility. Collaborated with CTO on website front-end design improving UX and conversion rates. Used data insights to refine marketing strategies with a 25% increase in customer engagement. Built strategic alliances through external stakeholder relationships expanding market reach.
Client Manager at Leadoo Marketing Technologies
July 31, 2020 - July 31, 2025
Drove business development in UK market identifying opportunities and cultivating strong stakeholder relationships. Improved client account performance, customer satisfaction, and repeat business through strategic initiatives. Managed business opportunities contributing to market expansion. Increased client satisfaction by 20% through strategic account management. Collected and analyzed customer feedback to enhance services, boosting retention and repeat business. Collaborated cross-functionally to uphold client satisfaction and company reputation. Acquired five new accounts and expanded client portfolio through client meetings. Consistently exceeded sales targets using targeted account management strategies.

Education

MSc at Åbo Akademi University, Turku, Finland
January 1, 2015 - December 31, 2017
BBA at Haaga-Helia University of Applied Sciences, Helsinki, Finland
January 1, 2011 - December 31, 2015

Qualifications

LinkedIn Marketing Strategy
January 11, 2030 - July 31, 2025
LinkedIn Marketing Solutions
January 11, 2030 - July 31, 2025
Growth Marketing
January 11, 2030 - July 31, 2025
SEO Writing and Marketing Strategy
January 11, 2030 - July 31, 2025
WordPress Essential Training and Digital Transformation
January 11, 2030 - July 31, 2025

Industry Experience

Education, Professional Services, Software & Internet, Media & Entertainment