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I am a Marketing Administrator with over five years of experience leading comprehensive strategies and developing meaningful partnerships in hospitality, tourism, fashion, and transportation sectors. I combine strategic vision, aesthetic sensitivity, and relational thinking to create purposeful and valuable experiences that connect brands authentically with their audiences. Driven by well-executed ideas and authentic connections, I am passionate about transforming every interaction into an opportunity for mutual growth through a clear narrative, aligned teams, and flawless execution. I have successfully built brands from scratch, designed tailor-made proposals, and contributed to digital strategy and brand positioning for various industries.…I am a Marketing Administrator with over five years of experience leading comprehensive strategies and developing meaningful partnerships in hospitality, tourism, fashion, and transportation sectors. I combine strategic vision, aesthetic sensitivity, and relational thinking to create purposeful and valuable experiences that connect brands authentically with their audiences. Driven by well-executed ideas and authentic connections, I am passionate about transforming every interaction into an opportunity for mutual growth through a clear narrative, aligned teams, and flawless execution. I have successfully built brands from scratch, designed tailor-made proposals, and contributed to digital strategy and brand positioning for various industries.

Sara Díaz Barreto

Marketing Strategist, Brand Strategist, Marketing Analyst, +2

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I am a Marketing Administrator with over five years of experience leading comprehensive strategies and developing meaningful partnerships in hospitality, tourism, fashion, and transportation sectors. I combine strategic vision, aesthetic sensitivity, and relational thinking to create purposeful and valuable experiences that connect brands authentically with their audiences. Driven by well-executed ideas and authentic connections, I am passionate about transforming every interaction into an opportunity for mutual growth through a clear narrative, aligned teams, and flawless execution. I have successfully built brands from scratch, designed tailor-made proposals, and contributed to digital strategy and brand positioning for various industries.…I am a Marketing Administrator with over five years of experience leading comprehensive strategies and developing meaningful partnerships in hospitality, tourism, fashion, and transportation sectors. I combine strategic vision, aesthetic sensitivity, and relational thinking to create purposeful and valuable experiences that connect brands authentically with their audiences. Driven by well-executed ideas and authentic connections, I am passionate about transforming every interaction into an opportunity for mutual growth through a clear narrative, aligned teams, and flawless execution. I have successfully built brands from scratch, designed tailor-made proposals, and contributed to digital strategy and brand positioning for various industries.

Available to hire

I am a Marketing Administrator with over five years of experience leading comprehensive strategies and developing meaningful partnerships in hospitality, tourism, fashion, and transportation sectors. I combine strategic vision, aesthetic sensitivity, and relational thinking to create purposeful and valuable experiences that connect brands authentically with their audiences.

Driven by well-executed ideas and authentic connections, I am passionate about transforming every interaction into an opportunity for mutual growth through a clear narrative, aligned teams, and flawless execution. I have successfully built brands from scratch, designed tailor-made proposals, and contributed to digital strategy and brand positioning for various industries.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Spanish; Castilian

Fluent

Work Experience

Digital strategy and brand positioning consultant

January 1, 2024 - Present

Design and implementation of digital visibility strategies for hospitality, fashion, real estate, and tourism brands. Manages content, CRM process automation, and multichannel campaigns to strengthen brand positioning. Provides strategic support to entrepreneurs and companies in defining their identity, value proposition, and brand storytelling.

Founder at WAY Concierge

January 1, 2023 - Present

Developed and positioned a concierge company specialized in personalized luxury experiences for international tourists in Colombia. Managed partnerships with high-level brands, exclusive properties, and premium service providers in tourism, health, and investment. Designed custom itineraries and events for high-demand clients, creating meaningful cultural and hospitality connections.

Marketing leader at Transportes Sandoná

December 31, 2025 - July 31, 2025

Structured the marketing department from scratch, developing positioning strategies and coordinating creative and operational teams. Participated in commercial strategy development and relationship building with partners in various economic sectors. Designed brand activations, events, and acquisition campaigns. Managed commercial relationships and conducted market analysis in transportation and hospitality sectors.

Marketing analyst at SM Digital

December 31, 2022 - July 31, 2025

Participated in strategic rebranding to strengthen brand presence digitally. Designed social media campaigns and performed data analysis for decision-making. Created content grids in various formats to enhance brand message coherence on digital platforms. Implemented communication strategies for events and coordinated internal campaigns aligned with strategic objectives.

Marketing intern at Casa Británica

December 31, 2021 - July 31, 2025

Supported campaigns and brand events for Toyota, Kia, and Mercedes-Benz at various showrooms. Coordinated suppliers for graphic and brand presence materials. Managed CRM and assisted with customer loyalty and service actions. Strengthened content strategies for social media and website related to sales and after-sales.

Digital strategy and brand positioning consultant

January 1, 2024 - Present

Design and implementation of digital visibility strategies for hospitality, fashion, real estate, and tourism brands. Content management, CRM process automation, and multichannel campaigns to strengthen brand positioning. Strategic support to entrepreneurs and companies in defining their identity, value proposition, and brand storytelling.

Founder at WAY Concierge

January 1, 2023 - Present

Development and positioning of a concierge company specialized in personalized luxury experiences for international tourists in Colombia. Comprehensive management of partnerships with high-level brands, exclusive properties, and premium service providers in tourism, health, and investment. Custom itinerary and event design for high-demand clients, creating meaningful connections with the best of local culture and hospitality.

Marketing leader at Transportes Sandoná

December 31, 2025 - July 31, 2025

Structured the marketing department from scratch, developing the positioning strategy and coordinating a creative and operational team. Participated in the development of the commercial strategy and relationship building with new partners in various economic sectors. Designed brand activations, corporate events, and acquisition campaigns. Managed commercial relationships and conducted market analysis to identify opportunities in the transportation and hospitality sector.

Marketing analyst at SM Digital

December 31, 2022 - July 31, 2025

Participated in the strategic rebranding process, strengthening the brand’s presence in digital environments. Designed social media campaigns and performed data analysis for decision-making. Created and structured content grids in various formats, maximizing coherence and relevance of the brand message on digital platforms. Designed and implemented communication strategies for in-person and virtual events of SM Digital, aimed at strengthening its positioning as a B2B agency. Coordinated internal campaigns and institutional content aligned with brand identity and strategic objectives.

Marketing intern at Casa Británica

December 31, 2021 - July 31, 2025

Supported the execution of campaigns and brand events for Toyota, Kia, and Mercedes-Benz at showrooms in Medellín, Montería, and Llanogrande. Supplier follow-up and coordination of graphic materials, POP materials, and brand presence at points of sale. CRM management and assistance with customer loyalty and service actions. Strengthened content strategies for social media and website (sales and after-sales).