Available to hire
Hi, I’m Swetha Mani, a passionate Digital Marketing Professional with 5 years of experience helping brands grow their online presence and engage customers effectively. I’ve worked across e-commerce platforms like Amazon and Shopify, creating SEO strategies, email campaigns, and influencer partnerships that drive real results.
I thrive in fast-paced environments where creativity meets data-driven decisions. I enjoy collaborating with teams and leveraging multi-channel marketing to boost brand visibility and sales. I’m always eager to learn, innovate, and contribute to exciting projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Marketing Executive at Fragrance Couture Limited (RiiFFS Parfums UAE)
July 31, 2025 - July 31, 2025Set-up and optimized product listings on Amazon, Temu, Shopify & brand website, increasing sales by 500% and enhancing online visibility through strategic SEO. Represented the brand at London's Tons of Beauty Expo as Brand Marketing Manager. Collaborated with UK influencers for promotion and product launches, boosting brand visibility and engagement. Executed targeted email marketing campaigns to improve lead conversion rates. Managed dropshipping, product uploads, pricing strategy, order fulfillment, and CRM via Odoo. Oversaw inventory and sales invoicing to ensure accurate stock tracking and order processing.
Digital Marketing Executive at Fragrance Couture Limited (RiiFFS Parfums UAE)
July 31, 2025 - July 31, 2025Set up and optimized product listings on Amazon, Temu, Shopify, and the brand website, resulting in a 500% increase in sales and enhanced online visibility through strategic SEO. Represented RiiFFS Perfumes (UAE) at London's Tons of Beauty Expo as Brand Marketing Manager. Collaborated with UK influencers for promotion and product launch campaigns, boosting brand visibility and engagement. Executed email marketing campaigns targeting potential clients, improving lead conversion rates. Managed dropshipping processes, product uploads, pricing strategy, order fulfillment, and CRM via Odoo. Oversaw inventory and managed sales invoicing, ensuring accurate stock tracking and order processing.
Digital Marketing Executive at Fragrance Couture Limited (RiiFFS Parfums UAE)
July 1, 2025 - July 31, 2025Set-up and optimized product listings on Amazon, Temu, Shopify & brand website, increasing sales by 500% and enhancing online visibility through strategic SEO. Represented RiiFFS Perfumes at London’s Tons of Beauty Expo as Brand Marketing Manager. Collaborated with UK influencers for promotion and product launch campaigns, boosting brand visibility and engagement. Executed email marketing campaigns targeting potential clients, improving lead conversion rates. Managed dropshipping processes, product uploads, pricing strategy, order fulfillment, and CRM via Odoo. Oversaw inventory and managed sales invoicing, ensuring accurate stock tracking and order processing.
Student Ambassador & Digital Ambassador at University of Chester, Chester, UK
October 31, 2024 - July 31, 2025Represented the university at key events including Open Day, Campus tours, and student surveys. Engaged with prospective students, parents, and visitors offering insights on campus life and academic programs. Created engaging digital content like blog posts and quotes to showcase university culture and support outreach efforts.
Student Ambassador & Digital Ambassador at University of Chester, Chester, UK
October 31, 2024 - July 31, 2025Represented the university and addressed students at key events including Open Day, Campus tours, and the WhatUni Student Choice Awards (WUSCA) Survey. Engaged with prospective students, parents, and visitors, sharing personalized insights on campus facilities, academic programs, and student experiences. Created engaging blog posts and quotes showcasing campus life and the university's culture to support digital outreach efforts aimed at prospective students.
Student Ambassador & Digital Ambassador at University of Chester, Chester, UK
October 1, 2024 - July 31, 2025Represented the university and addressed students at key events such as Open Day, Campus tours, and the WhatUni Student Choice Awards Survey. Engaged with prospective students, parents, and visitors sharing personalized insights on campus facilities, academic programs, and student experiences. Served as a Digital Student Ambassador, creating engaging blog posts and quotes showcasing campus life and university culture supporting digital outreach aimed at prospective students.
Freelance Digital Marketing Coordinator at Hotspot Outfits (Clothing brand), India
August 31, 2024 - July 31, 2025Developed and implemented digital marketing strategies that enhanced brand presence and customer engagement. Managed influencer collaborations and budgets resulting in 75% increase in social-driven traffic. Coordinated successful product launch campaigns that increased social media following and engagement by 100% across Instagram and YouTube.
Freelance Digital Marketing Coordinator at Hotspot Outfits (Clothing brand), India
August 31, 2024 - July 31, 2025Developed and implemented digital marketing strategies to enhance the brand's online presence and customer engagement. Managed influencer collaborations and budgeting, leading to a 75% increase in social-driven traffic. Coordinated and executed successful campaigns for new product launches, driving customer interest and sales. Increased social media following and engagement rates by 100% through targeted content and campaigns on platforms like Instagram and YouTube.
Freelance Digital Marketing Coordinator at Hotspot Outfits (Clothing brand), India
August 1, 2024 - July 31, 2025Developed and implemented digital marketing strategies to enhance online presence and customer engagement. Managed influencer collaborations and budgeting, leading to a 75% increase in social-driven traffic. Coordinated and executed successful campaigns for new product launches, driving customer interest and sales. Increased social media following and engagement rates by 100% through targeted content and campaigns on Instagram and YouTube.
Senior Content Writer at ConvergePoint, India
April 30, 2023 - July 31, 2025Created, edited, and proofread web pages and content copies. Researched industry trends to develop market-fit content including whitepapers, guides, blogs, newsletters, and SEO headlines. Collaborated with SEO, design, and campaign teams to execute marketing campaigns and created social media content for promotions.
Senior Content Writer at ConvergePoint, India
April 30, 2023 - July 31, 2025Created, edited, and proofread company web pages and all content copies. Researched industry trends and developed market-fit content. Produced various types of content including whitepapers, guides, blogs, newsletters, SEO-friendly headlines, and calls-to-action (CTA) for digital platforms. Collaborated closely with SEO team, graphic designers, and campaign managers to execute marketing campaigns. Developed creative social media content for channel promotions and marketing requirements.
Senior Content Writer at ConvergePoint, India
April 1, 2023 - July 31, 2025Created, edited, and proofread company web content. Researched industry trends and crafted market-fit content including whitepapers, guides, blogs, newsletters, SEO-friendly headlines, and CTAs for digital platforms. Collaborated with SEO, graphic design, and campaign teams to execute marketing efforts. Developed creative social media content for promotion and marketing requirements.
Senior Content Writer at Clarity Travel Technology Solutions, India
January 31, 2023 - July 31, 2025Researched industry demands and developed quarterly content marketing strategies. Produced diverse content including blogs, press releases, landing pages, and marketing presentations. Collaborated with operations and sales teams to create clear email marketing copies and coordinated with design teams to illustrate articles. Proofread content and managed media outreach for public relations.
Senior Content Writer at Clarity Travel Technology Solutions, India
January 31, 2023 - July 31, 2025Researched industry-related demands and developed quarterly content marketing strategies. Produced content such as blogs, press releases, landing pages, B2B & B2C website pages, marketing presentations, and product videos. Collaborated with Operations & Sales teams and wrote clear email marketing copies to promote products/services. Coordinated with design team to illustrate articles. Proofread and edited all content before publication. Conducted media outreach for public relations articles when appropriate.
Senior Content Writer at Clarity Travel Technology Solutions, India
January 1, 2023 - July 31, 2025Researched industry demands and developed quarterly content marketing strategies. Produced writing pieces such as blogs, press releases, landing pages, B2B & B2C website content, marketing presentations, and product videos. Collaborated with Operations & Sales teams on email marketing copies promoting products/services. Coordinated with design teams for article illustrations. Proofread and edited all content prior to publication. Conducted media outreach for public relations articles when appropriate.
Teacher at Vaels International School, Chennai, India
June 30, 2019 - July 31, 2025Co-teacher for primary grade handling all subjects. Worked as faculty in the Examination Control Department. Prepared and implemented lesson plans and maintained student records with feedback provided to parents on learning progress.
Teacher at Vaels International School, Chennai, India
June 30, 2019 - July 31, 2025Co-teacher handling all subjects for primary grade. Faculty member in the Examination Control Department. Prepared and implemented lesson plans for curriculum. Maintained records of each student and provided feedback to parents on their children's learning progress.
Teacher at Vaels International School, Chennai, India
June 1, 2019 - July 31, 2025Co-teacher handling all subjects for Primary Grade. Faculty member in Examination Control Department. Prepared and implemented lesson plans for curriculum. Maintained student records and provided feedback to parents on learning progress.
Process Associate at Accenture IT Operation, Chennai, India
March 31, 2018 - July 31, 2025Generated daily reports and followed up with suppliers and clients managing the supply chain process effectively.
Process Associate at Accenture IT Operation, Chennai, India
March 31, 2018 - July 31, 2025Generated reports on a daily basis. Followed up with suppliers and clients based on supply chain management processes.
Process Associate at Accenture IT Operation, Chennai, India
March 1, 2018 - July 31, 2025Generated daily reports and followed up with suppliers and clients based on Supply Chain Management.
Education
M.Sc. Digital Marketing at University of Chester, Chester, UK
January 1, 2023 - December 31, 2024B.Sc. Computer Science at D.G. Vaishnav College for Arts and Science, Chennai
January 1, 2014 - December 31, 2017M.Sc. Digital Marketing at University of Chester, Chester, UK
January 1, 2023 - January 1, 2024B.Sc. Computer Science at D.G. Vaishnav College for Arts and Science, Chennai
January 1, 2014 - December 31, 2017M.Sc. Digital Marketing at University of Chester, Chester, UK
January 1, 2023 - December 31, 2024B.Sc. Computer Science at D.G. Vaishnav College for Arts and Science, Chennai
January 1, 2014 - December 31, 2017Qualifications
Industry Experience
Retail, Media & Entertainment, Travel & Hospitality, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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