Available to hire
Hi, I’m Amanda Lee Coffey, a versatile professional specializing in photography, videography, graphic design, and social media management. With a background in capturing dynamic sports moments and working with high-profile clients like the NBA G League and CBC Sports, I blend creativity with technical skills to produce compelling visual content.
I thrive in fast-paced environments and enjoy collaborating with marketing teams and creative directors to develop cohesive digital campaigns. Whether it’s capturing live sports action or managing social media platforms, my goal is to bring stories to life with engaging and brand-aligned content.
Experience Level
Expert
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Expert
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Work Experience
Freelance Photographer, Videographer, Graphic Designer and Social Media Manager at Self-employed
September 1, 2010 - PresentExpert in dynamic sports photography, capturing key moments for NBA G League, WNBA Finals and All-Star 2024, NBPA, Toronto Tempo, The Gist and the PWHL. Developed social media content for Uninterrupted Canada. Skilled in Adobe Creative Suite and various social media platforms for fast-paced content delivery. Collaborated with marketing teams, creative directors, and content managers to design digital campaigns and social media strategies, producing cohesive, brand-aligned content for print and digital platforms.
Live Content Creator at Canadian Football League (CFL)
May 1, 2025 - PresentAttended and captured content from CFL games, including pre-game, in-game, and post-game moments, covering both home and away teams. Worked with the CFL's social media team to align content with storylines and marketing requests. Developed innovative ideas and captured unique moments to bring the CFL experience to life. Edited and published videos, including interviews, game action, and press conferences.
Associate Producer, Digital and Social Media (Olympic Content) at CBC Sports
June 30, 2024 - July 31, 2025Managed multiple social media platforms (Instagram, Facebook, X, TikTok, YouTube) to engage with diverse audiences. Handled content calendars ensuring timely and accurate publication across platforms to meet deadlines. Utilized analytics tools to track social media performance, providing actionable insights and recommendations. Developed creative content ideas to engage and expand CBC Sports' fan base.
Camera Operator at Beast Games, Amazon Prime and MGM
September 30, 2024 - July 31, 2025Operated Arri Amira and Alexa hard cams and easy rigs. Ensured all footage was correctly recorded and time coded for editors. Communicated with DOP and Director to ensure lighting and shot framing was achieved. Led sport specific moments of capture.
Education
Master of Education at University of Toronto (OISE)
January 1, 2015 - December 31, 2015Bachelor of Education at University of Toronto (OISE)
January 1, 2010 - December 31, 2010Bachelor of Arts at York University
January 1, 2007 - December 31, 2007Qualifications
College of Registered Psychotherapists of Ontario (CRPO)
January 1, 2016 - December 31, 2016Ontario College of Teachers (OCT)
January 1, 2010 - December 31, 2010Industry Experience
Media & Entertainment, Education, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
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Expert
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