Available to hire
I am a seasoned digital marketing specialist with over 7 years of experience in media buying, planning, and execution across the UK and Europe. I have successfully delivered campaigns for top-tier clients like Lloyd’s Bank, Microsoft, Samsung, and HERE Technologies.
My strengths include programmatic, ABM, OOH, and affiliate strategies, negotiating direct deals to reduce costs, and optimizing performance across a variety of platforms. I enjoy leading cross-functional teams and driving integrated delivery across planning, activation, and analytics.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Polish
Fluent
Work Experience
Senior Account Manager at Jellyfish UK, London
June 30, 2025 - July 31, 2025Managed daily strategy and planning for Sony and Boots, aligning media investment with KPIs. Used structured processes including QBRs, Salesforce CRM, and forecasting to achieve measurable campaign success. Collaborated with global teams to identify cross-market expansion opportunities. Increased media efficiency by 18% in one month through direct platform optimizations.
Media Strategist at M&C Saatchi UK, London
June 30, 2025 - July 31, 2025Led strategy for integrated campaigns across TV, radio, digital, and influencers. Conducted market analysis across France, Germany, and the UK to inform campaign messaging. Managed junior team and ensured consistency across regional implementations. Delivered a pan-European campaign that achieved 30% above CTR benchmark.
Account Director at Total Media, London
March 31, 2024 - July 31, 2025Directed cross-channel campaign strategy for clients including E.On, Hiscox, and Epson. Reduced vendor reliance by negotiating media placements directly. Managed a 4-person team with full accountability for campaign planning and delivery. Achieved 22% cost savings in OOH media through direct negotiations.
Senior Account Manager at The Marketing Practice, London
December 31, 2023 - July 31, 2025Led ABM campaigns across EMEA for clients such as Slack and Thomson Reuters. Created detailed reporting dashboards to track cost per lead and funnel velocity. Reduced cost per lead by 25% using advanced audience segmentation techniques.
Senior Media Manager at Digitas UK, London
October 31, 2023 - July 31, 2025Oversaw B2B and B2C cross-channel campaigns including DOOH, digital display, and paid social. Managed 4 media executives and was responsible for strategy, execution, and reporting. Collaborated with platform partners to test new formats, increasing reach by 28%. Delivered a £600K budget campaign achieving 3x ROAS over two quarters.
Paid Media Manager at Hotwire Global, London
November 30, 2021 - July 31, 2025Owned all paid media strategy for PEGA Systems across EMEA. Executed Account-Based Marketing (ABM) and content syndication with integrated CRM tracking using Salesforce. Generated over 200 high-quality marketing qualified leads through precise ABM targeting.
Ad Ops Manager at Essence MediaCom, London
December 31, 2020 - July 31, 2025Oversaw trafficking and optimization for clients BT, EE, and Google across multiple channels. Developed automation tools to streamline campaign quality assurance and reporting processes. Reduced trafficking errors by 40% through workflow improvements.
Affiliate Account Manager at Universal Mobile Enterprise, London
September 30, 2018 - July 31, 2025Managed affiliate channels including email, display, and mobile for EU/EMEA campaigns. Monitored traffic quality and negotiated payout rates directly with publishers. Increased revenue from top affiliates by 35% year over year.
Affiliate Campaign Manager at Mapp Digital, London
December 31, 2016 - July 31, 2025Delivered omni-channel campaigns incorporating PPC, mobile, and display advertising with strong reporting insights. Optimized email and landing page conversion rates through A/B testing. Lifted conversion rate by 15% for a financial services client.
Senior Account Manager at Jellyfish UK, London
June 30, 2025 - July 31, 2025Managed daily strategy and planning for Sony and Boots, aligning media investment with KPIs. Used structured processes (QBRs, Salesforce CRM, forecasting) to deliver measurable campaign success. Worked closely with global teams to identify cross-market expansion opportunities. Achievement: Increased media efficiency by 18% in one month via direct platform optimizations.
Media Strategist at M&C Saatchi UK, London
June 30, 2025 - July 31, 2025Led strategy for integrated campaigns across TV, radio, digital, and influencers. Conducted market analysis across France, Germany, and the UK to inform campaign messaging. Managed junior team and ensured consistency across regional implementations. Achievement: Delivered a pan-European campaign that achieved 30% above CTR benchmark.
Account Director at Total Media, London
March 31, 2024 - July 31, 2025Directed cross-channel campaign strategy for clients E.On, Hiscox, and Epson. Reduced vendor reliance by directly negotiating media placements. Managed 4-person team with full accountability for campaign planning and delivery. Achievement: Saved 22% in OOH media costs through direct negotiations.
Senior Account Manager at The Marketing Practice, London
December 31, 2023 - July 31, 2025Led ABM campaigns across EMEA for clients including Slack and Thomson Reuters. Created detailed reporting dashboards to track CPL and funnel velocity. Achievement: Reduced CPL by 25% using advanced audience segmentation.
Senior Media Manager at Digitas UK, London
October 31, 2023 - July 31, 2025Oversaw B2B and B2C cross-channel campaigns, including DOOH, digital display, and paid social. Managed 4 media executives and handled strategy, execution, and reporting. Worked with platform partners to test new formats, increasing reach by 28%. Achievement: Delivered £600K budget campaign with 3x ROAS over two quarters.
Paid Media Manager at Hotwire Global, London
November 30, 2021 - July 31, 2025Owned all paid media strategy for PEGA Systems across EMEA. Executed ABM and content syndication with integrated CRM tracking (Salesforce). Achievement: Generated 200+ high-quality MQLs through precise ABM targeting.
Ad Ops Manager at Essence MediaCom, London
December 31, 2020 - July 31, 2025Oversaw trafficking and optimization for BT, EE, and Google across multiple channels. Built automation tools to streamline campaign QA and reporting. Achievement: Reduced trafficking errors by 40% through improved workflows.
Affiliate Account Manager at Universal Mobile Enterprise, London
September 30, 2018 - July 31, 2025Managed affiliate channels (email, display, mobile) for EU/EMEA campaigns. Monitored traffic quality and negotiated payout rates directly with publishers. Achievement: Increased revenue from top affiliates by 35% YoY.
Affiliate Campaign Manager at Mapp Digital, London
December 31, 2016 - July 31, 2025Delivered omni-channel campaigns (PPC, mobile, display) with reporting insights. Optimized email and landing page conversion rates based on A/B testing. Achievement: Lifted conversion rate by 15% for a financial services client.
Senior Account Manager at Jellyfish UK
June 1, 2025 - October 11, 2025Managed daily strategy and planning for clients; aligned media investment with KPIs; delivered measurable campaign success across channels.
Media Strategist at M&C Saatchi UK
June 1, 2025 - October 11, 2025Led strategy for integrated campaigns across TV, radio, digital and influencers; conducted market analysis across France, Germany, and the UK; managed junior team and ensured consistency across regional implementations; achieved 30% above CTR benchmark.
Account Director at Total Media
March 1, 2024 - October 11, 2025Directed cross-channel campaign planning for clients such as E.ON, Hiscox, and Epson; reduced vendor reliance by negotiating direct media placements; led a 4-person team for campaign planning and delivery.
Senior Account Manager at The Marketing Practice
December 1, 2023 - October 11, 2025Led ABM campaigns across EM EA for Slack and Thomson Reuters; created detailed reporting dashboards to track CPL and funnel velocity; achieved 25% CPL reduction through advanced audience segmentation.
Senior Media Manager at Digitas UK
October 1, 2023 - October 11, 2025Oversaw B2B and B2C cross-channel campaigns including DOOH, digital display, and paid social; managed four media executives; expanded reach by 28% and delivered a £600K budget campaign with 3x ROAS across two quarters.
Paid Media Manager at Hotwire Global
November 1, 2021 - October 11, 2025Owned all paid media strategy for Pega Systems across EMEA; executed ABM and content syndication with integrated CRM tracking (Salesforce); generated 200+ high-quality MQLs through precise ABM targeting.
Ad Ops Manager at Essence Media Com
December 1, 2020 - October 11, 2025Overseen trafficking and optimization for BT, EE, and Google across multiple channels; built automation tools to streamline campaign QA and reporting; reduced trafficking errors by 40% through improved workflows.
Affiliate Account Manager at Universal Mobile Enterprise
September 1, 2018 - October 11, 2025Managed affiliate channels (email, display, mobile) for EU/EMEA campaigns; monitored traffic quality and negotiated payout rates directly with publishers; increased revenue from top affiliates by 35% YoY.
Affiliate Campaign Manager at Mapping Digital
December 1, 2016 - October 11, 2025Delivered omni-channel campaigns (PC, mobile, display) with reporting insights; optimized email and landing page conversions via A/B testing; lifted conversion rate by 15% for a financial services client.
Senior Account Manager at Jellyfish UK
June 1, 2025 - October 11, 2025Managed daily strategy and planning for Sony and Boots, aligning media investment with KPIs. Collaborated with global teams to identify cross-market expansion opportunities and optimized campaigns for efficiency.
Media Strategist at M&C Saatchi UK
June 1, 2025 - October 11, 2025Led strategy for integrated campaigns across TV, radio, digital, and influencers. Conducted market analysis across France, Germany, and the UK to inform campaign messaging. Managed junior team and ensured consistency across regional implementations. Achieved: pan-European campaign 30% above CTR benchmark.
Account Director at Total Media
March 1, 2024 - October 11, 2025Directed cross-channel campaign strategy for clients E.ON, Hiscox, and Epson. Reduced vendor reliance by directly negotiating media placements. Managed a 4-person team for campaign planning and delivery. Achieved: saved 22% in OOH media costs through direct negotiations.
Senior Account Manager at The Marketing Practice
December 1, 2023 - October 11, 2025Led ABM campaigns across EM EA for clients including Slack and Thomson Reuters. Created detailed reporting dashboards to track CPL and funnel velocity. Achieved: CPL reduced by 25% using advanced audience segmentation.
Senior Media Manager at Digitas UK
October 1, 2023 - October 11, 2025Oversaw B2B and B2C cross-channel campaigns including DOOH, digital display, and paid social. Managed 4 media executives and handled strategy, execution, and reporting. Worked with platform partners to test new formats, increasing reach by 28%. Achieved: Delivered £600K budget campaign with 3x ROAS across two quarters.
Paid Media Manager at Hotwire Global
November 1, 2021 - October 11, 2025Owned all paid media strategy for PEGA Systems across EMEA. Executed ABM and content syndication with integrated CRM tracking (Salesforce). Achieved: generated 200+ high-quality MQLs through precise ABM targeting.
Ad Ops Manager at Essence MediaCom
December 1, 2020 - October 11, 2025Oversaw trafficking and optimization for BT, EE, and Google across multiple channels. Built automation tools to streamline campaign QA and reporting. Achieved: reduced trafficking errors by 40% through improved workflows.
Affiliate Account Manager at Universal Mobile Enterprise
September 1, 2018 - October 11, 2025Managed affiliate channels (email, display, mobile) for EU/EMEA campaigns. Monitored traffic quality and negotiated payout rates directly with publishers. Achieved: revenue increase from top affiliates by 35% YoY.
Affiliate Campaign Manager at Mapp Digital
December 1, 2016 - October 11, 2025Delivered multi-channel campaigns (PPC, mobile, display) with reporting insights. Optimized email and landing page conversions via A/B testing. Achieved: conversion rate uplift of 15% for a financial services client.
Senior Account Manager at Jellyfish UK
June 1, 2025 - June 1, 2025Managed daily strategy and planning for Sony and Boots, aligning media investments with KPIs. Used structured processes (QBRs, Salesforce CRM, forecasting) to deliver measurable campaign success. Collaborated with global teams to identify cross-market expansion opportunities. Achievements: improved media efficiency by 18% in one month through direct platform optimizations.
Media Strategist at M&C Saatchi UK
June 1, 2025 - June 1, 2025Led integrated media strategy across TV, radio, digital, and influencers. Conducted market analysis for France, Germany, and the UK to inform messaging. Managed junior team and ensured consistency across regional implementations. Achievement: delivered a pan-European campaign that exceeded CTR benchmarks by 30%.
Account Director at Total Media
March 1, 2024 - March 1, 2024Directed cross-channel campaigns for clients E.ON, Hiscox, Epson. Reduced vendor reliance by negotiating direct media placements. Led a 4-person team for planning and delivery. Achievement: saved 22% in OOH media costs through direct negotiations.
Senior Account Manager at The Marketing Practice
December 1, 2023 - December 1, 2023Led ABM campaigns across EMA for clients Slack and Thomson Reuters. Created detailed reporting dashboards to track CPL and funnel velocity. Achievement: reduced CPL by 25% through advanced audience segmentation.
Senior Media Manager at Digitas UK
October 1, 2023 - October 1, 2023Oversaw B2B and B2C cross-channel campaigns, including DOOH, digital display, and paid social. Managed four media execs and handled strategy, execution, and reporting. Worked with platform partners to test new formats, increasing reach by 28%.
Paid Media Manager at Hotwire Global
November 1, 2021 - November 1, 2021Owned all paid media strategy for PEGA Systems across EMEA. Executed ABM and content syndication with integrated CRM tracking (Salesforce). Achieved 200+ high-quality MQLs through precise ABM targeting.
Ad Ops Manager at Essence Media Com
December 1, 2020 - December 1, 2020Oversaw trafficking and optimization for BT, EE, and Google across multiple channels. Built automation tools to streamline QA and reporting. Achievement: Reduced trafficking errors by 40% through improved workflows.
Affiliate Account Manager at Universal Mobile Enterprise
September 1, 2018 - September 1, 2018Managed affiliate channels (email, display, mobile) for EU/EMEA campaigns. Monitored traffic quality and negotiated payout rates directly with publishers. Achievement: Increased revenue from top affiliates by 35% YoY.
Affiliate Campaign Manager at Map Digital
December 1, 2016 - December 1, 2016Delivered omni-channel campaigns (PPC, mobile, display) with reporting insights. Optimized email and landing page conversions via A/B testing. Achievement: Lifted conversion rate by 15% for a financial services client.
Planning Account Director at Spark Foundry
November 1, 2025 - January 1, 2026Led full-funnel communications planning across Lloyds Banking Group business units; managed cross-channel strategy across Meta, TikTok, LinkedIn, radio, digital audio, OOH, DOOH, TV, VOD, online video, cinema, programmatic, and gaming. Owned responses to briefs, activation tracking, and measurement frameworks to ensure accurate delivery across live campaigns. Managed senior-level project governance and ensured consistency in client communications. Supervised one Account Executive while maintaining accountability for timelines and budgets, ensuring integrated delivery across planning, activation, and analytics teams. Achieved 18% increase in media efficiency in one month via platform-level optimizations.
Senior Account Manager at Jellyfish
May 1, 2025 - June 30, 2025Managed daily media strategy and planning for Sony and Boots across programmatic, Meta & TikTok; delivered structured quarterly business reviews, CRM-based reporting. Partnered with global teams to identify cross-market expansion opportunities and performance improvements. Increased media efficiency by 18% with platform-level optimizations. Maintained client profitability and budgets and ensured accurate pacing and reporting.
Media Strategist at M&C Saatchi
November 1, 2024 - June 30, 2025Led strategy for integrated campaigns across social media (Meta & TikTok), TV, radio, digital, and influencers. Conducted market analysis across France, Germany, and the UK to inform campaign messaging. Managed junior team and ensured consistency across regional implementations. Delivered a pan-European campaign that achieved 30% above CTR benchmark.
Senior Media Manager at Digitas UK
November 1, 2021 - October 31, 2023Over saw B2B and B2C cross-channel campaigns including DOOH, digital display, and paid social. Managed four media executives and ensured consistency across regional implementations. Increased reach and ROAS via new formats and partner testing; delivered £600K budget campaigns with 3x ROAS over two quarters.
Paid Media Manager at Hotwire Global
December 1, 2020 - November 30, 2021Owned all paid media strategy for PEGA Systems across EM EA on LinkedIn; executed ABM and content synchronization with integrated CRM tracking (Salesforce). Generated 200+ high-quality MQLs through precise ABM targeting.
Ad Ops Manager at Essence MediaCom
April 1, 2019 - December 31, 2020Oversaw trafficking and optimization for BT, EE, and Google across Programmatic, Meta, TikTok & LinkedIn. Built automation tools to streamline campaign QA and reporting. Reduced trafficking errors by 40% through improved workflows.
Affiliate Account Manager at Universal Mobile Enterprise
January 1, 2017 - September 30, 2018Managed affiliate channels (email, display, mobile) for EU/EMEA campaigns. Monitored traffic quality and negotiated payout rates directly with publishers. Increased revenue from top affiliates by 35% YoY.
Education
BA (Hons) Business Management with Marketing at University of Westminster, London
January 1, 2014 - December 31, 2018Foundation Certificate in Business, Law & Social Science at Kaplan International College London
January 1, 2013 - December 31, 2014BA (Hons) Business Management with Marketing at University of Westminster, London
January 1, 2014 - December 31, 2018Foundation Certificate at Kaplan International College London
January 1, 2013 - December 31, 2014BA (Hons) Business Management with Marketing (Sandwich Year) at University of Westminster
January 1, 2014 - January 1, 2018Foundation Certificate in Business, Law & Social Science at Kaplan International College London
January 1, 2013 - January 1, 2014BA (Hons) Business Management with Marketing (Sandwich Year) at University of Westminster, London
January 1, 2014 - January 1, 2018Foundation Certificate in Business, Law & Social Science at Kaplan International College London
January 1, 2013 - January 1, 2014BA (Hons) in Business Management with Marketing (Sandwich Year) at University of Westminster, London
January 1, 2014 - January 1, 2018Foundation Certificate in Business, Law & Social Science at Kaplan International College London
January 1, 2013 - January 1, 2014BA (Hons) Business Management with Marketing (Sandwich Year) at University of Westminster, London
January 1, 2014 - January 1, 2018Foundation Certificate in Business, Law & Social Science at Kaplan International College London
January 1, 2013 - January 1, 2014Qualifications
Foundation Certificate in Business, Law & Social Science
January 1, 2013 - January 1, 2014BA (Hons) in Business Management with Marketing (Sandwich Year)
January 1, 2014 - January 1, 2018Foundation Certificate in Business, Law & Social Science
January 1, 2013 - January 1, 2014Industry Experience
Professional Services, Software & Internet, Retail, Energy & Utilities, Financial Services, Media & Entertainment, Telecommunications, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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