ADELA MARIA FUNDULEA
I am a Marketing and Digital Strategy Leader with over 25 years in the field, including 14+ years focused on digital marketing, web strategy, and performance optimization.
About
I am a Marketing and Digital Strategy Leader with over 25 years in the field, including 14+ years focused on digital marketing, web strategy, and performance optimization. I’ve built and led global campaigns for enterprise and nonprofit sectors, consistently driving engagement, improving conversions, and aligning digital execution with business goals. I thrive on data-driven decision making and translating insights into scalable strategies that deliver measurable growth.
My passion is turning complex challenges into clear, outcomes-focused plans. I collaborate across teams to optimize UX, content, and campaigns, always with an eye on KPIs and impact across multiple regions and channels.
- 23 years' experience
- Joined July 2025
Languages
- EnglishFluent
- Romanian, Moldavian, MoldovanFluent
Industry experience
- Software & Internet
- Non-Profit Organization
- Professional Services
- Media & Entertainment
- Consumer Goods
- Education
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Work experience· 13 roles
Defined, planned, and executed event tactics within budgets, coordinated messaging, tracked campaign performance, managed agency partnerships, aligned with global stakeholders, and enhanced event attendance and engagement through social media and data-driven optimizations.
Planned and executed digital and social strategies for Nordic markets, managed budgets for paid search, SEO, webinars and retargeting, coordinated third-party partnerships, optimized campaigns with various tools, created dashboards and reports, and improved conversion rates and ROI.
Built integrated digital campaigns combining social and nurture tactics, managed budgets, aligned campaigns with business goals, provided reporting and real-time performance analysis, coordinated messaging, leveraged social media for community building, and improved campaign performance and conversion rates.
Education
Certifications and awards· 10
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