Available to hire
Hi, I’m Gonzalo Martinez Landa, a Senior Marketing & Growth Manager who thrives on turning ideas into measurable growth. I’ve led cross-functional GTM programs, built scalable marketing automation, and driven market penetration across multiple sectors. I enjoy revitalizing brands and products to create consistent value for customers and stakeholders, and I’m a data-driven leader who loves turning complex challenges into creative, tangible results.
As a trusted advisor for tech companies, I’ve helped drive exponential growth by aligning marketing, sales, and product efforts, while delivering a coherent customer journey across online and offline channels.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Growth Marketing Advisor at Tech Companies
January 1, 2023 - PresentAs a trusted advisor for tech companies, I played a pivotal role in driving their exponential growth. Responsibilities included developing data-driven strategies for user acquisition and retention, executing impactful marketing campaigns to stay ahead of competition. Navigated challenges of scaling businesses and helped companies establish themselves as industry leaders.
Growth Marketing Manager at Miksi Rugs
December 31, 2023 - July 31, 2025Worked with cross-functional teams (Product, Services, Sales) to establish growth strategies supporting Big Drop’s revenue goals. Created, managed, and experimented with new user acquisition campaigns. Conceived and executed content campaigns to drive new leads and engagement. Managed social media platforms, content creation, SEO, and analyzed data to monitor revenue performance and uncover areas for improvement.
CMO - Advisor at Hokali Sports Lessons (YC)
December 31, 2021 - July 31, 2025Led all marketing and growth strategies. Created, managed, and experimented with new user acquisition campaigns. Conceived and executed content campaigns to drive new leads and engagement. Managed social media platforms, content creation, SEO, and analyzed data to monitor revenue performance and uncover areas for improvement.
Marketing & Communications Manager at Cagnoli
December 31, 2021 - July 31, 2025Devised and executed Marketing Strategy. Designed new marketing and communication plans including online and offline promotional strategies that increased sales. Created engaging and profitable digital experiences. Successfully drove company through digital transformation by creating a new web, SEO/SEM strategy. Devised trade marketing strategies. Managed new product launch and rebranding of brand and product lines.
Marketing & Communications Manager at Pilará
December 31, 2013 - July 31, 2025Created and executed new Marketing, Communications, and PR strategy for the company. Identified new sales opportunities and designed creative pitches. Chaired committee to restructure and develop marketing strategy resulting in new branding, advertising campaigns online and offline. Drove company through digital transformation by creating new web, SEO/SEM strategy, and PPC campaigns generating serious leads.
Marketing & Communications Manager at Porsche
December 31, 2011 - July 31, 2025Promoted to newly created role with branding and repositioning the company in Argentina and Uruguay. Developed communication and marketing plans dealing with advertising and media agencies. Enhanced PR strategy by developing strong opinion leader network. Increased sales by devising ongoing market penetration strategies. Conducted market research and competitive analyses. Worked cross-functionally to develop new digital media opportunities.
Internal Communications Specialist at Alpargatas
December 31, 2006 - July 31, 2025Developed and executed internal communications channels including billboards, intranet, emails, newsletters, and house organs. Devised internal communication campaigns and organized internal activities. Provided institutional copywriting.
Press, PR and Public Affairs Assistant at DaimlerChrysler
December 31, 2005 - July 31, 2025Created and executed press and marketing actions. Enhanced relationships with press and opinion leaders. Assisted in internal and external company communications. Collaborated on product launches. Prepared daily clipping and reports.
Investment Commercial Manager at Eidico
December 31, 2015 - July 31, 2025Devised and executed commercial and marketing strategy for the investment area. Designed new marketing and communication plans including online and offline promotional strategies that increase sales. Led sales team to exceed goals. Found creative cost-neutral ways to drive new sales.
Marketing & Communications Manager at Eidico
December 31, 2019 - July 31, 2025Created and executed innovative marketing strategies for new and existing products. Led CRM initiatives. Created engaging and profitable digital experiences. Accountabilities included lead generation, strategy development, KPI´s, content marketing, customer experience, and data analysis. Devised and executed marketing and communication strategies including SEO/SEM PPC strategy achieving 100% sales objectives.
Press, Public Affairs & Communications Assistant at DaimlerChrysler
January 1, 2004 - January 1, 2005Supported corporate PR, press operations, and internal communications; assisted in marketing campaigns and coordinated with media agencies to drive awareness.
Internal Communications Specialist at Alpargatas
January 1, 2005 - January 1, 2006Developed internal communications campaigns, strengthened executive communications, and supported product launches.
Marketing & Communications Manager at Porsche
January 1, 2006 - January 1, 2011Created and executed marketing and communications strategy; managed PR activities, agencies, and brand initiatives to support revenue growth.
CMO-Advisor at Hokali Sports (YC)
January 1, 2021 - January 1, 2021Provided senior-level marketing leadership and guidance for growth initiatives for fast-moving startups.
Growth Marketing Manager at Tech Companies
January 1, 2023 - PresentDesigned and executed go-to-market and integrated marketing programs; led cross-functional teams to drive new lead generation and revenue growth.
Education
Degree at Austral University
January 1, 1999 - December 31, 2004High School Diploma at Cardinal Newman College
January 1, 1987 - December 31, 1998Degree in Social Communication at Australian University
January 1, 1999 - January 1, 2004Qualifications
Digital Marketing
January 1, 2019 - December 31, 2019Cambridge IGCSE Examinations
January 1, 1999 - January 1, 2004Industry Experience
Professional Services, Consumer Goods, Retail, Software & Internet, Media & Entertainment, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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