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Hi, I'm Matthew Thomas Jones, a senior digital marketing manager with over 8 years of experience in content, CRM, and SEO. I currently work on a healthcare editorial website with 7 million views per month and a healthcare app with 12 million users. I love leading teams and developing data-driven strategies that drive engagement and commercial growth. I'm passionate about creating meaningful digital experiences, from content creation to paid media campaigns and product delivery. Outside of work, I enjoy writing music, spending time outdoors with my dog Kylie, travelling, and analogue photography. I'm always keen to connect and share ideas!…Hi, I'm Matthew Thomas Jones, a senior digital marketing manager with over 8 years of experience in content, CRM, and SEO. I currently work on a healthcare editorial website with 7 million views per month and a healthcare app with 12 million users. I love leading teams and developing data-driven strategies that drive engagement and commercial growth. I'm passionate about creating meaningful digital experiences, from content creation to paid media campaigns and product delivery. Outside of work, I enjoy writing music, spending time outdoors with my dog Kylie, travelling, and analogue photography. I'm always keen to connect and share ideas!

Matt Jones

Copywriter, Writer, Content Strategist, +2

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Hi, I'm Matthew Thomas Jones, a senior digital marketing manager with over 8 years of experience in content, CRM, and SEO. I currently work on a healthcare editorial website with 7 million views per month and a healthcare app with 12 million users. I love leading teams and developing data-driven strategies that drive engagement and commercial growth. I'm passionate about creating meaningful digital experiences, from content creation to paid media campaigns and product delivery. Outside of work, I enjoy writing music, spending time outdoors with my dog Kylie, travelling, and analogue photography. I'm always keen to connect and share ideas!…Hi, I'm Matthew Thomas Jones, a senior digital marketing manager with over 8 years of experience in content, CRM, and SEO. I currently work on a healthcare editorial website with 7 million views per month and a healthcare app with 12 million users. I love leading teams and developing data-driven strategies that drive engagement and commercial growth. I'm passionate about creating meaningful digital experiences, from content creation to paid media campaigns and product delivery. Outside of work, I enjoy writing music, spending time outdoors with my dog Kylie, travelling, and analogue photography. I'm always keen to connect and share ideas!

Available to hire

Hi, I’m Matthew Thomas Jones, a senior digital marketing manager with over 8 years of experience in content, CRM, and SEO. I currently work on a healthcare editorial website with 7 million views per month and a healthcare app with 12 million users. I love leading teams and developing data-driven strategies that drive engagement and commercial growth.

I’m passionate about creating meaningful digital experiences, from content creation to paid media campaigns and product delivery. Outside of work, I enjoy writing music, spending time outdoors with my dog Kylie, travelling, and analogue photography. I’m always keen to connect and share ideas!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Manager at EMIS

March 1, 2022 - July 31, 2025

Recruited, trained, and managed a new SEO team to stimulate traffic growth for Patient Info website. Acted as player-coach performing site-wide SEO audits, creating new processes for content, link building, and technical SEO optimisations, and mentoring the team. Achieved an average 3% monthly growth in organic traffic over 8 months, resulting in approximately 8.5 million additional page views.

Strategic Digital Manager at EMIS / Optum

March 1, 2022 - Present

Lead Content, SEO, CRM, Digital Marketing, and Paid Media teams for healthcare editorial website Patient Info and healthcare app Patient Access. Responsibilities include developing a data-driven content strategy, B2B & B2C product marketing, PR and outreach campaigns, managing paid media and partnerships, line management of a team of 6, data analysis and reporting, product delivery, and technical SEO optimisations. Achievements include facilitating £688k in revenue, increasing CRM page views by 42.2%, boosting ranking keywords by 26%, delivering a website migration with minimal disruption, and launching new revenue-generating app features.

Marketing Executive at Gnatta / FM Outsource

July 31, 2021 - July 31, 2025

Audited and developed new SEO, CRM, and marketing content strategies for two B2B SaaS customer service products to drive sales conversions. Project-managed a website redesign including managing delivery timelines, coordinating developers, designers, and stakeholders, and mitigating risks.

Content Executive at Ripe Insurance

May 1, 2021 - July 31, 2025

Produced and marketed SEO-led content for 11 insurance brands to drive sales conversions. Conducted interviews and secured media coverage in The Telegraph, The Evening Standard, and The Times. Managed newsletters including writing, A/B testing and scheduling. Coordinated design teams for marketing collateral and outreach campaigns. Reported on content and newsletter performance weekly and monthly to senior leadership.

Web Content Management Executive at Galaxy Optical

May 1, 2019 - July 31, 2025

Led all digital content and marketing communications for M&S Opticians and iChoose brands, including email campaigns and SEO copy for over 210 product launches. Supported building the iChoose website by working with developers on site structure and visual hierarchy, transforming wireframes into user-friendly UX/UI with content and graphics.