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I am a passionate social media specialist and content creator with extensive experience in driving organic growth and engagement across platforms like TikTok and Instagram. I have successfully developed viral content strategies that have generated millions of views and impressions, helping to foster strong online communities. In my roles, I focus on storytelling, trend research, and audience analysis to create platform-relevant, engaging content. My background also includes content marketing and fundraising, where I have contributed to generating substantial monthly donations through strategic campaigns. I enjoy collaborating cross-functionally with marketing, design, and communications teams to align messaging and optimize performance. With skills in video editing, SEO copywriting, and community management, I continuously strive to create meaningful digital experiences that resonate with audiences.…I am a passionate social media specialist and content creator with extensive experience in driving organic growth and engagement across platforms like TikTok and Instagram. I have successfully developed viral content strategies that have generated millions of views and impressions, helping to foster strong online communities. In my roles, I focus on storytelling, trend research, and audience analysis to create platform-relevant, engaging content. My background also includes content marketing and fundraising, where I have contributed to generating substantial monthly donations through strategic campaigns. I enjoy collaborating cross-functionally with marketing, design, and communications teams to align messaging and optimize performance. With skills in video editing, SEO copywriting, and community management, I continuously strive to create meaningful digital experiences that resonate with audiences.

Resty Melisa

Content Creator, Content Strategist, Social Media Manager, +3

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I am a passionate social media specialist and content creator with extensive experience in driving organic growth and engagement across platforms like TikTok and Instagram. I have successfully developed viral content strategies that have generated millions of views and impressions, helping to foster strong online communities. In my roles, I focus on storytelling, trend research, and audience analysis to create platform-relevant, engaging content. My background also includes content marketing and fundraising, where I have contributed to generating substantial monthly donations through strategic campaigns. I enjoy collaborating cross-functionally with marketing, design, and communications teams to align messaging and optimize performance. With skills in video editing, SEO copywriting, and community management, I continuously strive to create meaningful digital experiences that resonate with audiences.…I am a passionate social media specialist and content creator with extensive experience in driving organic growth and engagement across platforms like TikTok and Instagram. I have successfully developed viral content strategies that have generated millions of views and impressions, helping to foster strong online communities. In my roles, I focus on storytelling, trend research, and audience analysis to create platform-relevant, engaging content. My background also includes content marketing and fundraising, where I have contributed to generating substantial monthly donations through strategic campaigns. I enjoy collaborating cross-functionally with marketing, design, and communications teams to align messaging and optimize performance. With skills in video editing, SEO copywriting, and community management, I continuously strive to create meaningful digital experiences that resonate with audiences.

Available to hire

I am a passionate social media specialist and content creator with extensive experience in driving organic growth and engagement across platforms like TikTok and Instagram. I have successfully developed viral content strategies that have generated millions of views and impressions, helping to foster strong online communities. In my roles, I focus on storytelling, trend research, and audience analysis to create platform-relevant, engaging content.

My background also includes content marketing and fundraising, where I have contributed to generating substantial monthly donations through strategic campaigns. I enjoy collaborating cross-functionally with marketing, design, and communications teams to align messaging and optimize performance. With skills in video editing, SEO copywriting, and community management, I continuously strive to create meaningful digital experiences that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Intermediate

Work Experience

Social Media Specialist at Kitabisa.com

June 1, 2025 - August 6, 2025

Developed and executed content strategies for TikTok and Instagram, growing both accounts organically from zero to over 7,000 followers within 3 months. Produced viral short-form content with over 2 million views in a single month and accumulated 4 million total impressions. Conducted trend research and audience analysis to create engaging, platform-specific content. Applied SEO and social copywriting techniques to improve reach and engagement. Managed community activities including moderating groups and fostering interactions via DMs and comments. Organized and promoted digital events and webinars, successfully growing a community of over 500 members.

Social Media Specialist at Kitabisa.com

June 1, 2025 - August 6, 2025

Developed and executed content strategies for TikTok and Instagram, growing accounts organically from zero to over 7,000 followers within three months. Produced viral short-form content with 2 million+ views and 4 million+ total impressions in a month. Conducted trend research and audience analysis for platform-relevant content, applied SEO principles and social copywriting techniques, led community management including moderation and interaction, and planned digital events and webinars to build an online community of 500+ members.

Content Marketing Writer at Kitabisa.com

February 1, 2025 - August 6, 2025

Executed content marketing strategies resulting in up to IDR 800 million in monthly donations and achieving 80% of annual donation targets early. Created conversion-focused copy for social media ads, landing pages, and email campaigns across various humanitarian and medical campaigns. Conducted content experiments to boost donations, generating IDR 1.2 billion from a single campaign. Designed landing page content and infographics to increase conversion rate and donor retention. Collaborated with social media managers, digital marketing teams, and graphic designers to align messaging and monitor real-time campaign performance.

Content Marketing Writer at Kitabisa.com

February 1, 2025 - August 6, 2025

Executed impactful content marketing strategies that generated up to IDR 800 million in monthly donations and achieved 80% of annual donation targets early. Created conversion-focused copy for social media ads, landing pages, and emails in diverse campaigns including medical and humanitarian. Conducted content experiments resulting in IDR 1.2 billion donations from a single campaign. Designed landing page content and infographics to improve conversion rate and donor retention. Collaborated with social media, digital marketing, and design teams to align messaging and track performance.

TikTok and Instagram Content Creator at Self-Employed

February 1, 2023 - Present

Created and managed two niche social media accounts focusing on mom & baby and beauty, demonstrating strong audience segmentation and content planning. Garnered over 3 million views on TikTok through trend-based and platform-optimized strategies. Produced and published more than 100 short-form videos using video editing, storyboarding, and scripting skills to enhance engagement. Utilized CapCut and other tools to craft compelling mobile-first content. Employed data analysis and performance tracking to refine content topics, visual style, and posting schedules. Collaborated with over 50 brands on sponsored content and influencer campaigns, showcasing partnership management and negotiation skills.

TikTok and Instagram Content Creator at Self-employed

February 1, 2023 - Present

Created and managed two niche accounts (mom & baby, and beauty) with strong audience segmentation and content planning. Garnered over 3 million views on TikTok using trend-based, platform-optimized strategies. Produced and published over 100 short-form videos applying video editing, storyboarding, and creative scripting skills. Leveraged tools like CapCut for compelling, mobile-optimized content. Applied data analysis and tracking to optimize content and posting. Collaborated with 50+ brands in sponsored content and influencer campaigns demonstrating partnership and negotiation skills.

Intern Journalist at Muslimahdaily.com

December 1, 2020 - August 6, 2025

Produced over 230 digital articles in 3 months, demonstrating strong content production and editorial efficiency. Increased website traffic and engagement through SEO-friendly, trend-driven topics and timely content publishing. Conducted thorough research using credible sources with excellent fact-checking and attention to detail. Achieved over 60,000 views on Instagram and 20,000 website reads, reflecting effective cross-channel audience engagement. Applied content marketing principles and collaborated with editors and social media teams to maintain brand consistency and amplify reach.

Intern Journalist at Muslimahdaily.com

December 1, 2020 - August 6, 2025

Wrote and published over 230 digital articles in three months, demonstrating strong content production and time management. Increased website traffic through trend-driven topics and SEO-friendly headlines. Conducted in-depth research with credible sources ensuring accuracy and fact-checking. Achieved 60,000+ Instagram views and 20,000+ website reads. Applied content marketing to align articles with platform goals and collaborated with editors and social teams to maintain brand voice and amplify reach.