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Hi, I'm Hannah, a results-driven marketing leader with over 7 years of experience managing international campaigns and driving brand growth across the UAE, Australia, and Europe. I specialize in full-stack marketing strategies, brand communication, and data-driven campaigns that deliver measurable results across global markets. I love collaborating with cross-functional teams and leading high-performing teams to succeed. I have a passion for digital marketing, e-commerce, and brand development, with a strong track record of increasing revenue and optimizing operations. My experience spans fashion, beauty, lifestyle, and real estate industries, and I thrive in fast-paced environments where I can apply my skills in market research, CRM, and omni-channel campaign execution.…Hi, I'm Hannah, a results-driven marketing leader with over 7 years of experience managing international campaigns and driving brand growth across the UAE, Australia, and Europe. I specialize in full-stack marketing strategies, brand communication, and data-driven campaigns that deliver measurable results across global markets. I love collaborating with cross-functional teams and leading high-performing teams to succeed. I have a passion for digital marketing, e-commerce, and brand development, with a strong track record of increasing revenue and optimizing operations. My experience spans fashion, beauty, lifestyle, and real estate industries, and I thrive in fast-paced environments where I can apply my skills in market research, CRM, and omni-channel campaign execution.

Hannah Lawrence

Digital Marketer, Marketing Strategist, Brand Strategist, +3

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Hi, I'm Hannah, a results-driven marketing leader with over 7 years of experience managing international campaigns and driving brand growth across the UAE, Australia, and Europe. I specialize in full-stack marketing strategies, brand communication, and data-driven campaigns that deliver measurable results across global markets. I love collaborating with cross-functional teams and leading high-performing teams to succeed. I have a passion for digital marketing, e-commerce, and brand development, with a strong track record of increasing revenue and optimizing operations. My experience spans fashion, beauty, lifestyle, and real estate industries, and I thrive in fast-paced environments where I can apply my skills in market research, CRM, and omni-channel campaign execution.…Hi, I'm Hannah, a results-driven marketing leader with over 7 years of experience managing international campaigns and driving brand growth across the UAE, Australia, and Europe. I specialize in full-stack marketing strategies, brand communication, and data-driven campaigns that deliver measurable results across global markets. I love collaborating with cross-functional teams and leading high-performing teams to succeed. I have a passion for digital marketing, e-commerce, and brand development, with a strong track record of increasing revenue and optimizing operations. My experience spans fashion, beauty, lifestyle, and real estate industries, and I thrive in fast-paced environments where I can apply my skills in market research, CRM, and omni-channel campaign execution.

Available to hire

Hi, I’m Hannah, a results-driven marketing leader with over 7 years of experience managing international campaigns and driving brand growth across the UAE, Australia, and Europe. I specialize in full-stack marketing strategies, brand communication, and data-driven campaigns that deliver measurable results across global markets. I love collaborating with cross-functional teams and leading high-performing teams to succeed.

I have a passion for digital marketing, e-commerce, and brand development, with a strong track record of increasing revenue and optimizing operations. My experience spans fashion, beauty, lifestyle, and real estate industries, and I thrive in fast-paced environments where I can apply my skills in market research, CRM, and omni-channel campaign execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Brand & Marketing Director at Laurence Studios

November 1, 2023 - Present

Developed comprehensive full-stack marketing strategies and brand communication frameworks for diverse industries including fashion, beauty, lifestyle, and real estate, targeting regional and international markets such as the UAE, UK, and beyond. Managed website optimisation projects including CMS structure, UX improvements, and SEO to drive traffic and improve user journeys. Designed and delivered omni-channel campaigns across digital, social, email, and PR to increase brand visibility, customer engagement, and conversion. Created brand aligned digital content and visual assets using Canva and Adobe Suite, ensuring consistency across all online platforms. Collaborated with senior leadership and cross-functional stakeholders to align marketing initiatives with strategic business goals, supporting complex projects and transformation efforts. Delivered 74% YoY digital revenue increase and $446K in 3 days through data driven campaigns and seamless cross-functional collaboration.

Ecommerce Manager at Showpo

November 1, 2023 - July 31, 2025

Owned the digital sales and operations strategy across four global markets (AU, US, EU, NZ), achieving 74% YoY, generating total revenue of $446.3K during Black Friday & Cyber Monday. Oversaw end-to-end ecommerce operations, ensuring coordination between product, content, design, CRM, and development teams for campaigns and promotions readiness and timely go-to-market execution. Led central marketing business calendar planning, coordinated key campaign dates aligned with product drops to enhance online conversions. Conducted weekly trade meetings and presented performance dashboards and trade reports to executives. Managed cross-functional rollouts including web audits, sale campaigns, UX/UI enhancements, A/B testing, and site performance tracking. Led a high-performing team of 5 internal and 10 external contractors, consistently exceeding KPIs.

Ecommerce Specialist at Showpo

February 1, 2023 - July 31, 2025

Facilitated cross-departmental operations meetings to streamline product flow and campaign timing. Managed website merchandising and homepage optimisation across multiple international markets (US, UK, EU, AU, NZ). Aligned product messaging and marketing promotions across international sites. Conducted UX audits and supported digital optimisation projects aligned with brand goals and performance.

Ecommerce Coordinator at Showpo

November 1, 2022 - July 31, 2025

Led weekly campaign briefings and digital merchandising updates to support brand and marketing alignment. Coordinated internal communications across product, creative, operations, and leadership teams to ensure seamless execution. Conducted UX audits and supported digital optimisation projects aligned with brand performance goals.

Ecommerce & Social Media Coordinator & PR Coordinator at Rebecca Vallance

September 1, 2022 - July 31, 2025

Delivered integrated communication updates across digital and social platforms, maintaining brand voice and consistency across four regional websites. Contributed to weekly trade reporting and internal communication updates regarding campaign readiness, influencer engagement, and sales performance. Managed daily e-commerce operations, product listings, and performance reporting. Supported sales and marketing alignment by managing product go-live processes and homepage merchandising. Facilitated SEO and CRO-focused content updates across digital platforms to increase discoverability and engagement. Led PR seeding efforts and collaborated with stylists, influencers, and fashion editors. Supported social media scheduling and content creation in line with fashion campaign calendars.

Founder & Brand & Marketing Director at Laurence Studios

November 1, 2023 - Present

Developed comprehensive full-stack marketing strategies and brand communication frameworks for diverse industries including fashion, beauty, lifestyle, and real estate, targeting regional and international markets such as the UAE, UK, and beyond. Managed website optimisation projects including CMS structure, UX improvements, and SEO to drive traffic and improve user journeys. Designed and delivered omni-channel campaigns across digital, social, email, and PR to increase brand visibility, customer engagement, and conversion. Created brand-aligned digital content and visual assets ensuring consistency across platforms. Collaborated with senior leadership to align marketing initiatives with strategic business goals, supporting complex projects and transformation efforts. Achieved a 74% YoY digital revenue increase and $446K in 3 days through data-driven campaigns and cross-functional collaboration. Led AI projects to automate product descriptions, speeding product go-live cycles by 80 hou

Ecommerce Manager at Showpo

November 1, 2023 - July 31, 2025

Managed digital sales and operations strategy across four global markets (AU, US, EU, NZ), achieving $446.3K revenue growth with 74% YoY increase during Black Friday & Cyber Monday. Oversaw end-to-end ecommerce operations, coordinating product, content, design, CRM, and development teams for campaign readiness and timely go-to-market execution. Led marketing business calendar aligned to product drops, enhancing online conversions. Managed weekly trade meetings with performance insights and go-to-market strategies. Coordinated web audits, UX/UI enhancements, and A/B testing to optimize cart-to-checkout efficiency. Led a high-performing internal team of 5 and 10 external contractors, consistently exceeding KPIs.

Ecommerce Specialist at Showpo

February 1, 2023 - July 31, 2025

Facilitated cross-departmental operations meetings to streamline product flow and campaign timing. Managed website merchandising and homepage optimisation for US, UK, EU, AU, and NZ markets. Aligned product messaging and marketing promotions across international sites. Conducted UX audits and supported digital optimisation projects aligned with brand goals and performance.

Ecommerce Coordinator at Showpo

February 1, 2023 - July 31, 2025

Led weekly campaign briefings and digital merchandising updates to support brand and marketing alignment. Coordinated internal communications across several departments to ensure seamless execution. Conducted UX audits and supported digital optimisation projects aligned with marketing and brand performance goals.

Ecommerce & Social Media Coordinator & PR Coordinator at Rebecca Vallance

September 1, 2022 - July 31, 2025

Delivered integrated communication updates across digital and social platforms, maintaining brand voice and consistency across four regional websites. Contributed to weekly trade reporting and campaign readiness updates. Managed daily e-commerce operations, product listings, and performance reporting. Supported sales and marketing alignment by managing product go-live processes and homepage merchandising. Facilitated SEO and CRO-focused content updates to increase discoverability and engagement. Led PR seeding efforts collaborating with stylists, influencers, and fashion editors. Assisted in social media scheduling and content creation aligned with fashion campaigns.

Ecommerce Coordinator at Assembly Label

March 1, 2020 - July 31, 2025

Managed e-commerce updates and performance reporting across AU & NZ, supporting marketing, inventory planning, and digital campaigns. Coordinated with logistics, buying, and marketing teams to align new season launches and digital campaigns. Coordinated product promotion and shoppable content via Instagram Shop Live, WeeShop, and WeChat Mini Programs to drive engagement and real-time conversions across diverse markets.

Ecommerce Coordinator & Digital Relations at Parlour X

October 1, 2020 - July 31, 2025

Maintained product listings, homepage content, and SEO updates across e-commerce and email channels. Supported influencer gifting, PR campaign alignment, and digital storytelling for luxury fashion campaigns.

Communications Intern at Parlour X

March 1, 2019 - July 31, 2025

Assisted in campaign planning, influencer communication, and PR event support, including Australia’s launch of Wardrobe.NYC. Published branded content and assisted with internal content calendars and digital publishing.

Founder & Brand & Marketing Director at Laurence Studios

November 1, 2023 - Present

Developed comprehensive full-stack marketing strategies and brand communication frameworks for diverse industries including fashion, beauty, lifestyle, and real estate, targeting regional and international markets such as the UAE, UK, and beyond. Managed website optimisation projects including CMS structure, UX improvements, and SEO to drive traffic and improve user journeys. Designed and delivered omni-channel campaigns across digital, social, email, and PR to increase brand visibility, customer engagement, and conversion. Created brand aligned digital content and visual assets using Canva and Adobe Suite, ensuring consistency across all online platforms. Collaborated with senior leadership and cross-functional stakeholders to align marketing initiatives with strategic business goals, supporting complex projects and transformation efforts. Proven success delivering a 74% YoY digital revenue increase and $446K in 3 days through data driven campaigns and seamless cross-functional collab

Ecommerce Manager at Showpo

November 1, 2023 - July 31, 2025

Owned the digital sales and operations strategy across four global markets (AU, N, US, EU), achieving 74% YoY revenue growth totaling $446.3k during Black Friday & Cyber Monday. Oversaw end to end ecommerce operations coordinating product, content, design, CRM, and development teams to ensure campaign readiness and timely go-to-market execution. Led central marketing business calendar planning aligning campaigns and product drops. Conducted weekly trade meetings on performance insights and go-to-market strategies. Managed A/B testing, UX/UI site enhancements, and tracked site performance to improve cart to checkout efficiency. Led and motivated a high-performing internal team and external contractors, consistently exceeding KPIs.

Ecommerce Specialist at Showpo

February 1, 2023 - July 31, 2025

Facilitated cross-departmental operations meetings to streamline product flow and campaign timing. Managed website merchandising and homepage optimisation across international markets (US, UK, EU, AU, NZ). Helped align product messaging and marketing promotions across international sites. Conducted UX audits and supported digital optimisation projects aligned with brand goals and performance.

Ecommerce Coordinator at Showpo

February 1, 2023 - July 31, 2025

Led weekly campaign briefings and digital merchandising updates to support brand and marketing alignment. Coordinated internal communications across product, creative, operations, and leadership for seamless execution. Conducted UX audits and supported digital optimisation projects aligned with brand performance goals.

Ecommerce & Social Media Coordinator & PR Coordinator at Rebecca Vallance

September 1, 2022 - July 31, 2025

Delivered integrated communication updates across digital and social platforms maintaining brand voice across four regional websites. Contributed to weekly trade reporting and internal updates on campaign readiness, influencer engagement, and sales performance. Managed daily ecommerce operations, product listings, and performance reporting. Led PR seeding efforts and collaborated with stylists, influencers, and fashion editors. Supported social media scheduling and content creation aligned with campaign calendars. Facilitated SEO and CRO focused content updates to increase discoverability and engagement.

Ecommerce Coordinator at Assembly Label

March 31, 2021 - July 31, 2025

Managed ecommerce updates and performance reporting across AU & NZ markets. Supported marketing, inventory planning, and digital campaigns. Coordinated with logistics, buying, and marketing teams to align new season launches and digital campaigns. Managed product promotion and shoppable content via Instagram Shop Live, WeeShop, and WeChat Mini Programs, driving engagement and conversions.

Ecommerce Coordinator & Digital Relations at Parlour X

October 31, 2020 - July 31, 2025

Maintained product listings, homepage content, and SEO updates across ecommerce and email channels. Supported influencer gifting, PR campaign alignment, and digital storytelling across luxury fashion campaigns.

Communications Intern at Parlour X

March 31, 2019 - July 31, 2025

Assisted in campaign planning, influencer communication, and PR event support including Australia's launch of Wardrobe.NYC. Published branded content and assisted with internal content calendars and digital publishing.

Founder & Brand & Marketing Director at Laurence Studios

November 1, 2023 - Present

Developed comprehensive full-stack marketing strategies and brand communication frameworks for diverse industries including fashion, beauty, lifestyle, and real estate, targeting regional and international markets such as the UAE, UK, and beyond. Managed website optimisation projects including CMS structure, UX improvements, and SEO to drive traffic and improve user journeys. Designed and delivered omni-channel campaigns across digital, social, email, and PR to increase brand visibility, customer engagement, and conversion. Created brand aligned digital content and visual assets using Canva and Adobe Suite, ensuring consistency across all online platforms. Collaborated with senior leadership and cross-functional stakeholders to align marketing initiatives with strategic business goals, supporting complex projects and transformation efforts. Achieved a 74% YoY digital revenue increase and generated $446K in 3 days through data driven campaigns and seamless cross-functional collaboration

Ecommerce Manager at Showpo

November 1, 2023 - July 31, 2025

Owned the digital sales and operations strategy across four global markets (AU, N, US, EU), achieving 74% YoY and total $446.3k revenue growth during Black Friday & Cyber Monday. Oversaw end to end ecommerce operations, ensuring seamless coordination between product, content, design, CRM, and development teams for campaigns and promotions readiness and timely go to market execution. Led and planned the central marketing business calendar, coordinating key dates for campaigns and promotions in alignment with product drops to enhance online conversions. Led weekly trade meetings on insights performance and upcoming Go-To-Market strategies. Presented performance dashboards and trade reports to executives with data-led recommendations. Managed cross functional rollout of web audit and sales campaigns including UX/UI enhancements and led site performance tracking and A/B testing. Managed and led a high performing internal team of 5 and 10 external contractors.

Ecommerce Specialist at Showpo

February 1, 2023 - July 31, 2025

Facilitated cross-departmental operations meetings to streamline product flow and campaign timing. Managed website merchandising and homepage optimisation across multiple international markets (US, UK, EU, AU, NZ). Helped align product messaging and marketing promotions across international sites. Ensured website optimized UX and UI and conducted UX audits supporting digital optimisation projects aligned with brand goals and performance.

Ecommerce Coordinator at Showpo

November 1, 2022 - July 31, 2025

Led weekly campaign briefings and digital merchandising updates to support brand and marketing alignment. Coordinated internal communications across product, creative, operations, and leadership to ensure seamless execution. Conducted UX audits and supported digital optimisation projects aligned with brand performance goals.

Ecommerce & Social Media Coordinator & PR Coordinator at Rebecca Vallance

September 1, 2022 - July 31, 2025

Delivered integrated communication updates across digital and social platforms maintaining brand voice and consistency across four regional websites. Contributed to weekly trade reporting and internal communication updates regarding campaign readiness, influencer engagement, and sales performance. Managed daily e-commerce operations, product listings, and performance reporting. Supported sales and marketing alignment by managing product go-live processes and homepage merchandising. Facilitated SEO and CRO-focused content updates across digital platforms to increase discoverability and engagement. Led PR seeding efforts and collaborated with stylists, influencers, and fashion editors. Supported social media scheduling and content creation in line with fashion campaign calendars.

Ecommerce Coordinator at Assembly Label

March 1, 2020 - July 31, 2025

Ecommerce Coordinator & Digital Relations at Parlour X

October 1, 2020 - July 31, 2025

Communications Intern at Parlour X

March 1, 2019 - July 31, 2025

Assisted in campaign planning, influencer communication, and PR event support including Australia’s launch of Wardrobe.NYC. Published branded content and assisted with internal content calendars and digital publishing.