Hi! I'm Juan Luis Santana, a bilingual Marketing & Brand Manager with a passion for building data-driven strategies that help brands grow organically and through paid media. With over two years of experience leading cross-border creative teams, I've had the opportunity to drive impressive results like 6 million organic impressions and achieving a 1200% ROAS for clients in the tech and consumer sectors. I founded my own digital agency where I lead a talented team and manage client accounts to ensure brand consistency and growth. Fluent in English and Spanish, I'm excited to bring my expertise in digital strategy, brand positioning, and content creation to new full-time remote opportunities. I’m based in Santiago, Chile, and able to work EST hours with a fully equipped remote setup.

Juan Luis Santana

Hi! I'm Juan Luis Santana, a bilingual Marketing & Brand Manager with a passion for building data-driven strategies that help brands grow organically and through paid media. With over two years of experience leading cross-border creative teams, I've had the opportunity to drive impressive results like 6 million organic impressions and achieving a 1200% ROAS for clients in the tech and consumer sectors. I founded my own digital agency where I lead a talented team and manage client accounts to ensure brand consistency and growth. Fluent in English and Spanish, I'm excited to bring my expertise in digital strategy, brand positioning, and content creation to new full-time remote opportunities. I’m based in Santiago, Chile, and able to work EST hours with a fully equipped remote setup.

Available to hire

Hi! I’m Juan Luis Santana, a bilingual Marketing & Brand Manager with a passion for building data-driven strategies that help brands grow organically and through paid media. With over two years of experience leading cross-border creative teams, I’ve had the opportunity to drive impressive results like 6 million organic impressions and achieving a 1200% ROAS for clients in the tech and consumer sectors.

I founded my own digital agency where I lead a talented team and manage client accounts to ensure brand consistency and growth. Fluent in English and Spanish, I’m excited to bring my expertise in digital strategy, brand positioning, and content creation to new full-time remote opportunities. I’m based in Santiago, Chile, and able to work EST hours with a fully equipped remote setup.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founder & Creative Director at TRIP14 DIGITAL AGENCY
July 31, 2025 - July 31, 2025
Built boutique agency from zero to 15 clients including 6 monthly retainers and 9 project‑based engagements. Led a 5-person team delivering content that generated 6M organic impressions and served as Key Account Manager. Acted as Brand Manager for 3 brands, defining their positioning and ensuring consistent brand guidelines. Achieved an average of 200% Instagram reach and 75% follower growth within 90 days for key accounts. Designed and executed full-funnel digital communication strategies including content grids, audience management, influencer and user-generated content programs, and Meta Ads to drive brand growth.
Brand Manager (Internship) at APPRAZI
November 30, 2024 - July 31, 2025
Designed communication strategies generating 1.5M organic views and 6K beta app downloads. Grew Instagram community from 7K to 18K followers in 3 months without paid ads (143% growth). Led brand refresh and secured Instagram verification to boost trust and brand positioning. Directed brand identity by defining tone of voice, personality, and visual standards across all digital channels.

Education

Diploma at Pontificia Universidad Católica
January 1, 2024 - December 31, 2025
Bachelor at Universidad del Desarrollo
January 1, 2020 - December 31, 2025

Qualifications

Google Digital Marketing & eCommerce Certificate
April 1, 2025 - April 30, 2025
International B2B Marketing - Yonsei University
January 1, 2025 - January 31, 2025
Brand Management - University of London
September 1, 2024 - September 30, 2024
Branding Specialization - IE Business School
March 1, 2024 - March 31, 2024
Management of Luxury Companies - Università Bocconi
January 1, 2024 - January 31, 2024

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Software & Internet