TANSHU WEI

Led the successful launch of COS dot com in SG, MY, HK. Managed all digital activation activities for dotcom and marketplace (paid media, email, and CRM). Monitored overall delivery performance and closely tracked spend for risk reporting. Provided crucial troubleshooting for technical issues during launch to ensure accurate tracking and platform optimization. Managed vendor relationships, including paid media agencies and e-commerce enabler teams, ensuring seamless collaboration and performance. Collaborated with internal stakeholders to drive activation efficacy.

Spearheaded the successful launch of COS dotcom in SG, MY, HK. Managed all digital activation activities for dotcom and marketplace Zalora, encompassing paid media, email, and CRM. Monitored overall delivery performance and closely tracked spends for risk reporting, ensuring efficient budget utilization and campaign effectiveness. Provided crucial troubleshooting for technical issues during launch to ensure all digital activities were accurately tracked and platform optimization could occur. Managed vendor relationships, including paid media agency and e-commerce enabler team, ensuring seamless collaboration and performance. Collaborated effectively with internal stakeholders such as regional digital marketing manager, head of marketing, e-commerce manager, and merchandising teams.

Spearheaded the successful launch of COS dotcom in Singapore, Malaysia, and Hong Kong. Managed all digital activation activities for dotcom and marketplace Zalora, encompassing paid media, email, and CRM. Monitored overall delivery performance and closely tracked spends for risk reporting, ensuring efficient budget utilization and campaign effectiveness. Provided crucial troubleshooting for technical issues during launch to ensure all digital activities were accurately tracked and platform optimization could occur. Managed vendor relationships, including paid media agency and e-commerce enabler team, ensuring seamless collaboration and performance. Collaborated effectively with internal stakeholders such as regional digital marketing manager, head of marketing, e-commerce manager, and merchandising teams.