TANSHU WEI

Digital Marketing Manager at COS, SEAHKTW

Spearheaded the successful launch of COS dotcom in Singapore, Malaysia, and Hong Kong. Managed all digital activation activities for dotcom and marketplace Zalora, encompassing paid media, email, and CRM. Monitored overall delivery performance and closely tracked spends for risk reporting, ensuring efficient budget utilization and campaign effectiveness. Provided crucial troubleshooting for technical issues during launch to ensure all digital activities were accurately tracked and platform optimization could occur. Managed vendor relationships, including paid media agency and e-commerce enabler team, ensuring seamless collaboration and performance. Collaborated effectively with internal stakeholders such as regional digital marketing manager, head of marketing, e-commerce manager, and merchandising teams.

Assistant Marketing Manager at Uniqlo, Singapore

Led performance marketing channels including Paid Search, Paid Display, and Affiliate Marketing. Managed channel optimization, content planning, and budget allocation. Successfully piloted the launch of Uniqlo's online alteration service, exceeding DAU KPI by 274%. Increased sales and brand awareness through data-driven campaign management, consistently exceeding KPIs including the highest record sales for the 11.11 campaign in 2023 for Singapore market. Streamlined internal workflows through automation initiatives, resulting in increased team efficiency. Led weekly digital strategy reviews, aligning channel owners with company goals and driving optimization.

Media Activation Manager at Essence Global, Singapore

Activation Lead for Google Australia, Airbnb Australia, and Scoot globally. Managed a budget of over USD$20 million over two years, planning and delivering successful branding and performance campaigns that drove user engagement and brand awareness. Led a cross-functional team of media activation executives across markets including Singapore, Melbourne, and Delhi. Provided training and mentoring for career development. Spearheaded proposals for new media best practices on YouTube, resulting in case studies showcased globally within Google.

Senior Media Planner at Carat, Dentsu Aegis Network, Singapore

Developed and executed integrated media plans across digital and offline channels for clients such as StarHub, National Heritage Board, and National Gallery. Conducted in-depth market research and analyzed data to create media strategies aligned with client objectives and industry trends. Collaborated with internal teams and negotiated with publishers to secure optimal media placements.

Digital Marketing Manager at COS, SEAHKTW

Spearheaded the successful launch of COS dotcom in SG, MY, HK. Managed all digital activation activities for dotcom and marketplace Zalora, encompassing paid media, email, and CRM. Monitored overall delivery performance and closely tracked spends for risk reporting, ensuring efficient budget utilization and campaign effectiveness. Provided crucial troubleshooting for technical issues during launch to ensure all digital activities were accurately tracked and platform optimization could occur. Managed vendor relationships, including paid media agency and e-commerce enabler team, ensuring seamless collaboration and performance. Collaborated effectively with internal stakeholders such as regional digital marketing manager, head of marketing, e-commerce manager, and merchandising teams.

Assistant Marketing Manager at Uniqlo, Singapore

Led performance marketing channels (Paid Search, Paid Display, Affiliate Marketing) including channel optimization, content planning, and budget allocation. Successfully piloted the launch of Uniqlo's online alteration service, exceeding DAU KPI by 274%, demonstrating strong user growth expertise. Increased sales and brand awareness through data-driven campaign management, exceeding KPIs consistently. Streamlined internal workflows through automation initiatives, resulting in increased team efficiency. Led weekly digital strategy reviews, aligning channel owners with company goals and driving optimization.

Media Activation Manager at Essence Global, Singapore

Activation Lead for Google Australia, Airbnb (Australia) and Scoot (global). Managed a budget of over USD 20 million over 2 years, planning and delivering successful branding and performance campaigns that drove user engagement and brand awareness. Led a cross-functional team of media activation executives across different markets (Singapore, Melbourne, Delhi), providing training and mentoring for career development. Spearheaded proposals for new media best practices on YouTube, resulting in case studies showcased globally within Google.

Senior Media Planner at Carat, Dentsu Aegis Network, Singapore

Developed and executed integrated media plans across digital and offline channels for clients like StarHub, National Heritage Board & National Gallery. Conducted in-depth market research and analyzed data to create media strategies aligned with client objectives and industry trends. Collaborated with internal teams and negotiated with publishers to secure optimal media placements.

Senior Media Planner at Carat, Dentsu Aegis Network

Led across-functional team of media activation executives across Singapore, Melbourne, and Delhi; provided training and mentoring for career development. Spearheaded proposals for YouTube media best practices with global case studies. Developed and executed integrated media plans across digital and offline channels for clients such as StarHub, National Heritage Board & National Gallery. Conducted in-depth market research and data analysis to create media strategies aligned with client objectives and industry trends. Collaborated with internal teams and negotiated with publishers to secure optimal media placements.

Activation Manager at Essence Global

Activation lead for Google Australia, Airbnb (Australia) and Scoot (global). Managed a budget of > USD 20M over 2 years; planned and delivered branding and performance campaigns that drove user engagement and brand awareness. Led cross-functional media activation teams across Singapore, Melbourne, and Delhi; provided training and mentoring for career development. Spearheaded proposals for new media best practices on YouTube; developed and executed integrated media plans across digital and offline channels for clients. Conducted market research and analyzed data to align with client objectives and industry trends; collaborated with publishers to secure optimal media placements.

Assistant Marketing Manager at Uniqlo

Led performance marketing channels (Paid Search, Paid Display, Affiliate Marketing) including channel optimization, content planning, and budget allocation. Piloted UNIQLO's online alterations service, exceeding DAU KPI by 274% and driving user growth. Increased sales and brand awareness through data-driven campaign management, consistently exceeding KPIs. Streamlined internal workflows through automation initiatives, improving team efficiency. Led weekly digital strategy reviews, aligning channel owners with company goals and driving optimization.

Activation Lead at COS

Led the successful launch of COS dot com in SG, MY, HK. Managed all digital activation activities for dotcom and marketplace (paid media, email, and CRM). Monitored overall delivery performance and closely tracked spend for risk reporting. Provided crucial troubleshooting for technical issues during launch to ensure accurate tracking and platform optimization. Managed vendor relationships, including paid media agencies and e-commerce enabler teams, ensuring seamless collaboration and performance. Collaborated with internal stakeholders to drive activation efficacy.

Activation Manager at Essence Global, Singapore

Led cross-functional teams of media activation executions across different markets (Singapore, Melbourne, Delhi), providing training and mentoring for career development. Spearheaded proposals for new media best practices on YouTube, resulting in case studies showcased globally within Google. Developed and executed integrated media plans across digital and offline channels for clients such as StarHub, National Heritage Board & National Gallery. Conducted in-depth market research and analyzed data to create media strategies aligned with client objectives and industry trends. Collaborated with internal teams and negotiated with publishers to secure optimal media placements.

Senior Media Planner at Carat, Dentsu Aegis Network, Singapore

Led media planning and activation efforts across multiple campaigns, coordinating with internal teams and external partners to deliver effective media placements. Drove optimization across digital channels and contributed to client strategy development.