Available to hire
Hi, I’m Dominick Hernandez, a Digital Marketing Specialist with six years of experience focusing on Google Ads management and SEO. I have a strong passion for crafting strategic marketing campaigns that boost website traffic and conversion rates. My background ranges from managing PPC campaigns to optimizing content and performing data analysis to achieve measurable results.
I hold a Master’s degree in Marketing Intelligence and continually strive to leverage my skills in A/B testing, content creation, and keyword optimization to deliver impactful marketing solutions. I’m approachable and enjoy collaborating with teams to drive growth and success.
Experience Level
Work Experience
Regulatory Associate at Pharmaron CPC
August 1, 2023 - PresentDevelop training materials that elucidate regulatory guidelines, achieving a 10% reduction in non-compliance incidences. Implement a standardized site initiation checklist, cutting the average time to site initiation by 30%. Coordinate monthly meetings with clinical monitors to review and analyze regulatory documents from active clinical trials.
Google Ads Manager at Pitch Labs LLC
September 30, 2023 - July 31, 2025Enhanced ad copy and creative elements using A/B testing, which improved conversion rates by 30% and reduced bounce rates by 5%. Increased search engine rankings by 20% through strategic keyword optimization and SEO practices, achieving a click-through rate of 6.65% with 3,145 clicks. Managed targeted Google ad campaigns with a budget of $10,000, which boosted website traffic by 45%.
Data Management Specialist at Pharmaron CPC
August 31, 2023 - July 31, 2025Managed and refined data for clinical research studies, enhancing accuracy and integrity for statistical evaluations. Collaborated with clinical research coordinators to address and rectify data inconsistencies, achieving a 30% decline in data errors. Improved data entry efficiency by introducing automation tools, leading to a 35% rise in data processing productivity.
Digital Marketing Intern at FlaveApp
January 31, 2021 - July 31, 2025Developed and enforced a strategic content calendar, boosting food media content reach by 25%. Fostered strategic partnerships with lifestyle bloggers, enhancing user engagement by 15% and daily active users by 10%. Analyzed market research and customer preferences, leading to a 20% rise in app downloads in the initial month.
Education
Bachelor of Science at Towson University
January 1, 2017 - May 31, 2021Master of Science at Towson University
August 1, 2021 - May 31, 2023Qualifications
Industry Experience
Healthcare, Life Sciences, Professional Services, Software & Internet
Experience Level
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