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Hi, I'm Johanna Kempa, a data-driven digital marketer with hands-on experience managing paid campaigns on platforms like Meta and Google. I specialize in funnel optimization, ad creatives, and performance analysis. Currently, I focus on high-conversion lead generation strategies, especially in the senior health niche. I'm skilled in campaign scaling, KPI reporting, and creative direction. I am motivated, a fast learner, and excited to grow within a performance-focused team.…Hi, I'm Johanna Kempa, a data-driven digital marketer with hands-on experience managing paid campaigns on platforms like Meta and Google. I specialize in funnel optimization, ad creatives, and performance analysis. Currently, I focus on high-conversion lead generation strategies, especially in the senior health niche. I'm skilled in campaign scaling, KPI reporting, and creative direction. I am motivated, a fast learner, and excited to grow within a performance-focused team.

Johanna Kempa

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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Hi, I'm Johanna Kempa, a data-driven digital marketer with hands-on experience managing paid campaigns on platforms like Meta and Google. I specialize in funnel optimization, ad creatives, and performance analysis. Currently, I focus on high-conversion lead generation strategies, especially in the senior health niche. I'm skilled in campaign scaling, KPI reporting, and creative direction. I am motivated, a fast learner, and excited to grow within a performance-focused team.…Hi, I'm Johanna Kempa, a data-driven digital marketer with hands-on experience managing paid campaigns on platforms like Meta and Google. I specialize in funnel optimization, ad creatives, and performance analysis. Currently, I focus on high-conversion lead generation strategies, especially in the senior health niche. I'm skilled in campaign scaling, KPI reporting, and creative direction. I am motivated, a fast learner, and excited to grow within a performance-focused team.

Available to hire

Hi, I’m Johanna Kempa, a data-driven digital marketer with hands-on experience managing paid campaigns on platforms like Meta and Google. I specialize in funnel optimization, ad creatives, and performance analysis. Currently, I focus on high-conversion lead generation strategies, especially in the senior health niche.

I’m skilled in campaign scaling, KPI reporting, and creative direction. I am motivated, a fast learner, and excited to grow within a performance-focused team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Freelance Digital Marketing Specialist – Paid Media & Funnels

January 1, 2021 - Present

Managed Meta & Google Ads campaigns with monthly budgets ranging from €2,000 to €10,000. Built full-funnel lead generation systems, including Webflow landing pages, email sequences, and lead magnets. Created and tested ad creatives using Canva and CapCut along with direct-response copy. Delivered campaign reports and insights using GA4, Meta Ads Manager, and Looker Studio. Provided digital marketing consulting for small businesses and service-based entrepreneurs in the health, wellness, and education sectors.