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I am a growth-oriented digital marketing professional with hands-on experience since 2022 in user acquisition, social media strategy, content marketing, lead generation and conversion optimization. I contributed to the development of Calendiz, a beauty-tech booking platform for beauty professionals, and led acquisition, SEO, community management and performance marketing initiatives at Comptoir du Lead. Creative, autonomous and entrepreneurial, I thrive in international startups and remote work.…I am a growth-oriented digital marketing professional with hands-on experience since 2022 in user acquisition, social media strategy, content marketing, lead generation and conversion optimization. I contributed to the development of Calendiz, a beauty-tech booking platform for beauty professionals, and led acquisition, SEO, community management and performance marketing initiatives at Comptoir du Lead. Creative, autonomous and entrepreneurial, I thrive in international startups and remote work.

Johanna Kempa

Digital Marketer, Marketing Strategist, Performance Marketer, +6

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I am a growth-oriented digital marketing professional with hands-on experience since 2022 in user acquisition, social media strategy, content marketing, lead generation and conversion optimization. I contributed to the development of Calendiz, a beauty-tech booking platform for beauty professionals, and led acquisition, SEO, community management and performance marketing initiatives at Comptoir du Lead. Creative, autonomous and entrepreneurial, I thrive in international startups and remote work.…I am a growth-oriented digital marketing professional with hands-on experience since 2022 in user acquisition, social media strategy, content marketing, lead generation and conversion optimization. I contributed to the development of Calendiz, a beauty-tech booking platform for beauty professionals, and led acquisition, SEO, community management and performance marketing initiatives at Comptoir du Lead. Creative, autonomous and entrepreneurial, I thrive in international startups and remote work.

Available to hire

I am a growth-oriented digital marketing professional with hands-on experience since 2022 in user acquisition, social media strategy, content marketing, lead generation and conversion optimization.

I contributed to the development of Calendiz, a beauty-tech booking platform for beauty professionals, and led acquisition, SEO, community management and performance marketing initiatives at Comptoir du Lead. Creative, autonomous and entrepreneurial, I thrive in international startups and remote work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Growth & Marketing Manager at Calendiz

January 1, 2025 - Present

SaaS online booking platform for beauty professionals. Contributed to the development and positioning of a beauty-tech SaaS platform designed for beauty professionals. Developed social media, content marketing and community management strategies focused on user acquisition. Created landing pages, marketing copy, hooks, captions, social media posts, ad content, visuals and videos using AI tools. Managed prospecting campaigns targeting beauty professionals, training centers and influencers. Tested acquisition channels including Instagram, Meta Ads, partnerships and organic growth strategies. Contributed to product optimization, branding, onboarding and conversion improvements.

Digital Marketing Manager at Comptoir du Lead

January 1, 2022 - January 1, 2024

Lead generation agency for brokers and insurance companies. Managed Meta Ads and Google Ads campaigns focused on lead generation. Created and optimized landing pages with Webflow. Wrote SEO-optimized blog content and conversion-focused copy. Community management: moderation, post creation and social media engagement. Created advertising and marketing content for different channels. Analyzed performance via GA4 and Meta Business Suite, with conversion funnel tracking.

Freelance Digital Marketing Specialist – Paid Media & Funnels

January 1, 2021 - Present

Managed Meta & Google Ads campaigns with monthly budgets ranging from €2,000 to €10,000. Built full-funnel lead generation systems, including Webflow landing pages, email sequences, and lead magnets. Created and tested ad creatives using Canva and CapCut along with direct-response copy. Delivered campaign reports and insights using GA4, Meta Ads Manager, and Looker Studio. Provided digital marketing consulting for small businesses and service-based entrepreneurs in the health, wellness, and education sectors.