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Hi, I'm Alicia Wattles, a passionate graphic designer with a focus on creative and visual storytelling. I specialize in collaborating with teams to build compelling brand identities and marketing materials that resonate both in-store and across digital platforms. With years of experience leading creative projects from concept to production, I've honed my skills in graphic design, brand development, and client communication. I love working with diverse clients, from startups to established businesses, to bring their vision to life.…Hi, I'm Alicia Wattles, a passionate graphic designer with a focus on creative and visual storytelling. I specialize in collaborating with teams to build compelling brand identities and marketing materials that resonate both in-store and across digital platforms. With years of experience leading creative projects from concept to production, I've honed my skills in graphic design, brand development, and client communication. I love working with diverse clients, from startups to established businesses, to bring their vision to life.

Alicia Wattles

Graphic Designer, Designer, Creative Director, +2

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Hi, I'm Alicia Wattles, a passionate graphic designer with a focus on creative and visual storytelling. I specialize in collaborating with teams to build compelling brand identities and marketing materials that resonate both in-store and across digital platforms. With years of experience leading creative projects from concept to production, I've honed my skills in graphic design, brand development, and client communication. I love working with diverse clients, from startups to established businesses, to bring their vision to life.…Hi, I'm Alicia Wattles, a passionate graphic designer with a focus on creative and visual storytelling. I specialize in collaborating with teams to build compelling brand identities and marketing materials that resonate both in-store and across digital platforms. With years of experience leading creative projects from concept to production, I've honed my skills in graphic design, brand development, and client communication. I love working with diverse clients, from startups to established businesses, to bring their vision to life.

Available to hire

Hi, I’m Alicia Wattles, a passionate graphic designer with a focus on creative and visual storytelling. I specialize in collaborating with teams to build compelling brand identities and marketing materials that resonate both in-store and across digital platforms.

With years of experience leading creative projects from concept to production, I’ve honed my skills in graphic design, brand development, and client communication. I love working with diverse clients, from startups to established businesses, to bring their vision to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Creative Manager at The Wellsville Group dba Ashley

January 1, 2023 - Present

Lead all visual and creative work across the company. Collaborate with teams and leadership to shape brand vision, messaging, and visuals for both in-store and external channels. Oversee concepts, campaigns, and the full creative process from idea to final production.

Creative Services Specialist at The Wellsville Group dba Ashley

January 1, 2023 - July 31, 2025

Designed marketing materials for stores, social media, advertising, and internal use. Managed Facebook ads for 18+ Ashley stores, including setup, performance tracking, and updates. Supported print projects, marketing plans, and general team output.

Graphic Design Intern at The Wellsville Group dba Ashley

January 1, 2017 - July 31, 2025

Worked with the marketing team to design store signage and customer handouts. Redesigned training materials and prepped them for print.

Graphic Design Intern at Mr. Smith Agency

December 31, 2016 - July 31, 2025

Developed case studies, white papers, and digital advertisements. Managed Instagram accounts of two clients. Assisted in redesign of the drink menu for Marble+Rye.

In-house Graphic Designer at Ricottas Pizza

December 31, 2016 - July 31, 2025

Designed posters for monthly specials. Updated kitchen training sheets to improve efficiency and speed up training.

Designer at Taste of Orchard Park

December 31, 2016 - July 31, 2025

Designed print materials like brochures, posters, maps, ads, and menus for event advertising.

Freelance Brand Consultant & Designer

January 1, 2014 - Present

Collaborate with clients, from startups to local businesses, to build brand identities through logos, websites, print and digital collateral, and custom illustrations.