Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
French
Fluent
Italian
Fluent
Work Experience
Senior Trilingual Content Editor, Writer & Translator at OSN
June 30, 2024 - July 31, 2025Created trilingual content (English/Arabic/French) with expertise in Adobe Photoshop for image editing. Edited and proofread content for quality and accuracy. Analyzed EPG metrics to optimize engagement and performance. Coordinated with Programming, NOC, QC, and Traffic for precise scheduling. Managed EPG delivery and updates, liaising with partners such as Intigral, Gracenote-Nielsen, DU, and Etisalat. Crafted compelling narratives for digital platforms, including OSN+ and Anghami. Developed editorial calendars and mentored junior creators. Utilized content metrics to refine strategies, participated in system testing, and collaborated on AI, Cloud Migration, XMLS, FTP, and UX/UI initiatives. Led TV channel launches, managed liaison with EPG and metadata providers, achieving 99% content team performance metrics.
Senior Trilingual Copywriter & Editor at OSN
June 1, 2024 - September 15, 2025Wrote, edited, and localized copy in English, Arabic, and French for websites, OTT platforms (OSN+), Anghami, apps, SMS, push notifications, and digital campaigns. Led a team of 4 writers/editors, providing training, feedback, and editorial guidance that boosted KPIs.
Senior Trilingual Copywriter & Editor at OSN
June 1, 2024 - September 15, 2025Wrote, edited, and localized copy in English, Arabic, and French for OTT platforms (OSN+), Anghami, apps, SMS, push notifications and digital campaigns. Crafted engaging campaign copy and storytelling for marketing materials, newsletters, and social media. Planned and managed editorial calendars, collaborating with marketing, design, and acquisition teams to deliver timely, high-impact campaigns. Led a team of 4 writers and editors, providing training, feedback, and editorial guidance that boosted KPIs by 15%. Delivered copy for channel launches and promos (Moonbug, BabyTV, Cartoon Network, Discovery, NatGeo, CNBC, Bloomberg, France 24, and others). Monitored performance metrics and optimized copy for higher engagement, discoverability, and conversions across platforms. Conducted in-depth research and AI-driven insights to refine messaging and improve user retention. Achieved 99% performance metrics for the content team.
Senior Customer Retention Advisor at OSN
December 31, 2013 - July 31, 2025Consistently exceeded monthly targets and churn objectives by 120%. Managed daily renewals and reinstatements efficiently. Communicated promotions and pricing to enhance customer experience. Drove growth through optimized churn management campaigns. Analyzed customer feedback to improve satisfaction. Ensured smooth payment processing and resolved billing issues. Tracked KPIs to inform strategic decisions and contributed to retention discussions. Adjusted product pricing after stakeholder consultations.
Sales Manager at Hugo Boss
December 1, 2013 - September 15, 2025Negotiated agreements and closed sales efficiently. Maintained high service standards and coordinated with suppliers for timely orders to fulfill demand; managed inventory and CRM.
Assistant Store Manager at Bin Hendi Enterprises
September 30, 2010 - July 31, 2025Negotiated agreements and closed sales efficiently. Developed and executed strategic sales plans to meet objectives. Maintained high service standards and coordinated with suppliers for timely order fulfillment. Monitored inventory levels and resolved customer inquiries promptly. Managed sales pipeline using CRM, increased sales revenue by 20% over two years through upselling and cross-selling. Led in-store marketing campaigns and reduced stock discrepancies by 20% via improved inventory management.
Copywriter / Content Specialist at Studios & Third-Party Channels
September 1, 2010 - September 15, 2025Wrote and edited promotional copy for major studios and third-party channels (HBO, Warner Bros, Disney, Paramount, Fox, Discovery, Nat Geo, CNBC, Bloomberg, and others). Collaborated with marketing, design, and production teams to deliver cross-channel content for campaigns and platform integrations.
Project Manager at TAV Airport Constructions
September 30, 2008 - July 31, 2025Developed detailed project plans for Al Nfidha Airport's electrical infrastructure ensuring compliance with aviation, safety, and environmental regulations. Optimized project budgets and resource allocation, streamlined procurement. Established quality control measures to uphold design and industry standards, conducted final inspections. Reduced rework and defects by 10% through enhanced quality control. Negotiated contracts with suppliers and subcontractors securing cost savings and resolved critical issues swiftly to ensure timely project completion.
Education
MBA at SSBM (Swiss Business School), Geneva, Switzerland
January 1, 2024 - December 31, 2024Bachelor of Arts (B.A.) at Faculte des Lettres et des Sciences Humaines, Sousse, Tunisia
January 1, 2001 - June 30, 2005MBA - General Management at Swiss Business School (SBM)
January 11, 2030 - September 15, 2025Bachelor of Arts (B.A.) in English Language and Literature at Faculty of Humanities, University of Sousse, Sousse, Tunisia
January 11, 2030 - September 15, 2025MBA - General Management at Swiss Business School (SBM)
January 11, 2030 - September 15, 2025Qualifications
BCM Training Completion Certificate
January 11, 2018 - January 11, 2018Leadership and Management Skills
January 11, 2022 - January 11, 2022Digital Marketing
January 12, 2022 - January 12, 2022AWS Certified Cloud Practitioner
January 12, 2022 - January 12, 2022Postgraduate Diploma - Strategic Management and Leadership
January 11, 2030 - September 15, 2025BCM Training Completion Certificate
November 1, 2022 - September 15, 2025Leadership and Management Skills (Udemy)
November 1, 2022 - September 15, 2025Digital Marketing (Udemy)
December 1, 2022 - September 15, 2025AWS Certified Cloud Practitioner (Udemy)
December 1, 2022 - September 15, 2025Postgraduate Diploma - Strategic Management and Leadership
January 11, 2030 - September 15, 2025Bachelor of Arts in English Language and Literature
January 11, 2030 - September 15, 2025AWS Certified Cloud Practitioner
January 11, 2030 - September 15, 2025LinkedIn Learning Certificate - Digital Marketing
January 11, 2030 - September 15, 2025Industry Experience
Media & Entertainment, Telecommunications, Retail, Professional Services, Travel & Hospitality, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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