Isabella Mavers

Created social media stories and live match reporting for channels reaching over 110 million followers. Integrated partners and sponsorships into content and researched social media trends for growth tactics. Developed campaign ideas including a video campaign introducing Liverpool FC's Nike third kit for 2021/2022. Researched TikTok trends and applied them to social media posts. Edited images using Adobe Photoshop. Assisted LFCTV with video projects aimed at aiding the wider community and collaborated with the media department for efficient creative project delivery. Managed a team for a social action campaign promoting litter cessation in National Trust spaces, including concept creation and strategizing.

Liaising with clients, developing and executing briefs and strategies that mirror client aims and tone. Managing all social media channels for nine company accounts around the clock. Engaging with communities, directing graphic designers, producing optimized copy per platform, planning and coordinating photo and video shoots. Running paid ad campaigns and monthly analytical reporting using Meta Business Suite - Ads Manager. Conducting email marketing campaigns where necessary, researching digital and industry trends, utilizing scheduling tools, and engaging with influencers and brands to increase social engagement.

Provided social media packages for various businesses, creating growth strategies, monthly post calendars, reels, promo videos, and PR content. Undertook photography, videography, and graphic design while managing accounts daily and producing analytical performance reports monthly.