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Hi, I'm Mariia Yakusheva, a Marketing Specialist with a strong background in content creation, paid media, and campaign performance analysis. I have international experience working across different industries such as tech, wellness, and lifestyle. I specialize in creating platform-specific strategies that boost engagement and drive measurable results. I'm passionate about running effective Meta and LinkedIn ads, tracking key performance indicators, and continuously optimizing marketing ROI through data-backed decisions. I'm also skilled in using tools like Canva, Figma, Google Analytics, and Monday.com to deliver impactful projects. I enjoy working collaboratively with clients and teams to ensure marketing goals are met and exceeded.…Hi, I'm Mariia Yakusheva, a Marketing Specialist with a strong background in content creation, paid media, and campaign performance analysis. I have international experience working across different industries such as tech, wellness, and lifestyle. I specialize in creating platform-specific strategies that boost engagement and drive measurable results. I'm passionate about running effective Meta and LinkedIn ads, tracking key performance indicators, and continuously optimizing marketing ROI through data-backed decisions. I'm also skilled in using tools like Canva, Figma, Google Analytics, and Monday.com to deliver impactful projects. I enjoy working collaboratively with clients and teams to ensure marketing goals are met and exceeded.

Mariia Yakusheva

Content Creator, Social Media Manager, Marketing Strategist, +4

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Hi, I'm Mariia Yakusheva, a Marketing Specialist with a strong background in content creation, paid media, and campaign performance analysis. I have international experience working across different industries such as tech, wellness, and lifestyle. I specialize in creating platform-specific strategies that boost engagement and drive measurable results. I'm passionate about running effective Meta and LinkedIn ads, tracking key performance indicators, and continuously optimizing marketing ROI through data-backed decisions. I'm also skilled in using tools like Canva, Figma, Google Analytics, and Monday.com to deliver impactful projects. I enjoy working collaboratively with clients and teams to ensure marketing goals are met and exceeded.…Hi, I'm Mariia Yakusheva, a Marketing Specialist with a strong background in content creation, paid media, and campaign performance analysis. I have international experience working across different industries such as tech, wellness, and lifestyle. I specialize in creating platform-specific strategies that boost engagement and drive measurable results. I'm passionate about running effective Meta and LinkedIn ads, tracking key performance indicators, and continuously optimizing marketing ROI through data-backed decisions. I'm also skilled in using tools like Canva, Figma, Google Analytics, and Monday.com to deliver impactful projects. I enjoy working collaboratively with clients and teams to ensure marketing goals are met and exceeded.

Available to hire

Hi, I’m Mariia Yakusheva, a Marketing Specialist with a strong background in content creation, paid media, and campaign performance analysis. I have international experience working across different industries such as tech, wellness, and lifestyle. I specialize in creating platform-specific strategies that boost engagement and drive measurable results.

I’m passionate about running effective Meta and LinkedIn ads, tracking key performance indicators, and continuously optimizing marketing ROI through data-backed decisions. I’m also skilled in using tools like Canva, Figma, Google Analytics, and Monday.com to deliver impactful projects. I enjoy working collaboratively with clients and teams to ensure marketing goals are met and exceeded.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Intermediate

Ukrainian

Fluent

Russian

Fluent

Work Experience

Marketing Internship (Erasmus+) at Traineeland

March 31, 2025 - July 31, 2025

Developed paid social campaigns on Meta, increasing user interaction and reach by 30%. Wrote SEO-focused blog posts and email content that improved organic traffic by 20%. Tracked post performance and maintained weekly reports in Monday.com.

Marketing Internship (Erasmus+) at Traineeland

March 1, 2025 - July 31, 2025

Content Creator at Upwork

March 1, 2025 - Present

Created tailored content and visuals for clients in tech, wellness, and lifestyle industries. Ensured brand consistency while improving client engagement and content performance. Communicated directly with clients to deliver projects aligned with marketing goals and deadlines.

Content Creator at Upwork

March 1, 2025 - Present

Marketing Internship (Erasmus+) at Traineeland

March 1, 2025 - July 31, 2025

Designed and launched paid social campaigns that increased engagement by 30%. Wrote SEO-friendly blog articles and newsletters, boosting organic traffic by 20%. Scheduled and tracked posts using content calendars in Monday.com.

Content Creator at Upwork

March 1, 2025 - Present

Created social media posts, graphics, and blog content for clients in wellness, tech, and lifestyle. Helped improve clients' online presence by designing templates and keeping their brand look consistent. Communicated clearly with clients and delivered work on time, earning great feedback.

Marketing & Market Research Analyst at Avia Solutions Group (DinoBus)

July 31, 2024 - July 31, 2025

Created and launched an optimized B2B website with a focus on UX and keyword targeting. Ran LinkedIn and Instagram content strategies, boosting engagement by 25%. Coordinated digital and print assets for international events and expos. Collaborated with sales and research teams to align content with lead generation goals and customer insights.

Marketing & Market Research Analyst at Avia Solutions Group (DinoBus)

July 31, 2024 - July 31, 2025

Marketing & Market Research Analyst at Avia Solutions Group (DinoBus)

July 1, 2024 - July 31, 2025

Launched a new B2B website with optimized content for search and user experience. Produced LinkedIn and Instagram content, increasing engagement by 25%. Coordinated creative assets for international aviation expos, managing both online and print.

Junior Marketing Specialist at iSun AG

December 31, 2023 - July 31, 2025

Created video content and managed Instagram growth strategy, increasing followers by 18%. Ran A/B testing for email and ad content, improving conversion rates by 25%. Partnered with influencers during the Web3 Summit, supporting brand exposure initiatives.

Junior Marketing Specialist at iSun AG

December 31, 2023 - July 31, 2025

Junior Marketing Specialist at iSun AG

December 31, 2023 - July 31, 2025

Created and edited video content for social media, growing Instagram following by 18%. Ran A/B tests for newsletters and ad copy, improving conversions by 25%. Supported influencer collaborations and tracked ROI using UTM links and Google Analytics.

Head of Social Media Department at Kharkiv National University (Faculty of Sociology)

February 28, 2022 - July 31, 2025

Led a small marketing team and implemented a content plan that increased engagement by 15%. Monitored analytics and adapted strategy based on insights. Created content calendars, visuals, and campaign ideas that resonated with student audience.

Head of Social Media Department at Kharkiv National University (Faculty of Sociology)

February 28, 2022 - July 31, 2025

Head of Social Media Department at Kharkiv National University (Faculty of Sociology)

February 1, 2022 - July 31, 2025

Led a team of content creators, building a social strategy that increased followers by 10%. Created content calendars, original visuals, and student spotlight campaigns. Monitored performance via native analytics tools to guide future strategy.