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I am an SEO leader with over 20 years of experience helping global brands achieve organic growth. My expertise spans AI SEO, GEO SEO, technical SEO, and product marketing across various industries such as real estate, e-commerce, and classifieds. I enjoy leading multidisciplinary teams and delivering strategic initiatives that align closely with business goals. Currently, I work as an independent growth consultant and have worked with reputed brands to create impactful SEO and marketing strategies. I am passionate about mentoring teams and optimizing product experiences to increase engagement and conversions.…I am an SEO leader with over 20 years of experience helping global brands achieve organic growth. My expertise spans AI SEO, GEO SEO, technical SEO, and product marketing across various industries such as real estate, e-commerce, and classifieds. I enjoy leading multidisciplinary teams and delivering strategic initiatives that align closely with business goals. Currently, I work as an independent growth consultant and have worked with reputed brands to create impactful SEO and marketing strategies. I am passionate about mentoring teams and optimizing product experiences to increase engagement and conversions.

Saikat Bose

SEO Expert, Growth Marketer, Product Marketer, +2

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I am an SEO leader with over 20 years of experience helping global brands achieve organic growth. My expertise spans AI SEO, GEO SEO, technical SEO, and product marketing across various industries such as real estate, e-commerce, and classifieds. I enjoy leading multidisciplinary teams and delivering strategic initiatives that align closely with business goals. Currently, I work as an independent growth consultant and have worked with reputed brands to create impactful SEO and marketing strategies. I am passionate about mentoring teams and optimizing product experiences to increase engagement and conversions.…I am an SEO leader with over 20 years of experience helping global brands achieve organic growth. My expertise spans AI SEO, GEO SEO, technical SEO, and product marketing across various industries such as real estate, e-commerce, and classifieds. I enjoy leading multidisciplinary teams and delivering strategic initiatives that align closely with business goals. Currently, I work as an independent growth consultant and have worked with reputed brands to create impactful SEO and marketing strategies. I am passionate about mentoring teams and optimizing product experiences to increase engagement and conversions.

Available to hire

I am an SEO leader with over 20 years of experience helping global brands achieve organic growth. My expertise spans AI SEO, GEO SEO, technical SEO, and product marketing across various industries such as real estate, e-commerce, and classifieds. I enjoy leading multidisciplinary teams and delivering strategic initiatives that align closely with business goals.

Currently, I work as an independent growth consultant and have worked with reputed brands to create impactful SEO and marketing strategies. I am passionate about mentoring teams and optimizing product experiences to increase engagement and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Independent Growth Consultant at Independent

January 1, 2025 - Present

Defined long-term, annual, and short-term AI visibility, SEO & product growth strategies for an IPO bound Indian Real Estate company and supported the pivot of a Malaysian classified company from second hand marketplace to managed ecommerce business. Mentored teams to enable autonomous business operation. Successfully recovered from a Google Manual Action and helped create GEO/AIO and SEO strategies, product lifecycle management, and resolved technical roadblocks improving product experience and conversions.

Group SEO Head and Director of SEO at Carousell Group

December 31, 2024 - July 31, 2025

Restructured and modernized legacy SEO systems, improving keyword rankings across multiple websites. Launched content strategies for various regional websites enhancing engagement and conversions. Streamlined product lifecycle management and led product and engineering teams to resolve technical roadblocks, improving URL discovery and crawlability. Defined SEO strategies and product roadmap across multiple Asian markets and led cross-functional SEO education.

SEO Head at Infoedge India Private Limited

April 1, 2023 - July 31, 2025

Led SEO efforts for 99acres and Naukri, improving Google rankings significantly. Launched content SEO, video SEO, vernacular & location-based strategies, and achieved 100% Core Web Vitals compliance. Boosted app traffic via ASO and integrated platforms to improve keyword rankings. Designed multi-URL structures to increase keyword coverage. Educated cross-functional teams on enterprise SEO principles for long-term growth.

Product & Marketing Lead at Times Internet Limited

January 1, 2021 - July 31, 2025

Scaled EdTech business through SEO strategies achieving measurable growth and high campaign open rates. Achieved break-even profitability and delivered products on aggressive timelines. Designed and executed SEO, email marketing, and engagement strategies. Directed product roadmaps and pre-launch marketing ensuring successful market launches.

Product Marketing Manager / SEO Head at Times Internet Limited

July 1, 2013 - July 31, 2025

Grew revenue and organic traffic significantly through SEO and online marketing strategies. Increased organic conversion rates with targeted optimization. Led SEO, social media, and PR efforts. Defined content strategies and optimized website usability and landing pages for conversion. Managed new product launches and product information strategies.

Deputy Manager, Online Marketing at Makemytrip

January 1, 2012 - July 31, 2025

Delivered over 100% traffic growth across hotels, holidays, and bus segments. Achieved top Google rankings for the majority of targeted keywords. Established SEO as primary traffic driver for the bus category. Improved search-to-visit conversion rates by 54%. Directed SEO strategies for leisure and emerging categories, introduced user-generated content, and managed microsite initiatives using data-driven analysis.

Media Relations Manager at Wowzio/Citipals

March 1, 2010 - July 31, 2025

Led SEO, community engagement, media outreach, and monetization strategies. Created a minimum viable product and managed angel and series A funding rounds. Operated an in-house marketing agency.