Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Shane Dyer, a results-oriented marketing professional with extensive experience in brand management, community partnership development, and digital campaign execution. I specialize in driving B2B and B2C sales growth through strategic marketing initiatives based on data-driven consumer insights. I've had the opportunity to manage multi-channel marketing programs, coordinate cross-functional teams, and use CRM and ERP systems to optimize customer engagement. I enjoy creating social media strategies, influencer collaborations, and product launches that boost brand visibility and revenue. I am proficient in tools like Canva, NetSuite, and SAP, and I'm passionate about delivering actionable reports to stakeholders that help refine marketing efforts. Collaboration and clear communication are at the heart of my approach to every project.…Hi, I'm Shane Dyer, a results-oriented marketing professional with extensive experience in brand management, community partnership development, and digital campaign execution. I specialize in driving B2B and B2C sales growth through strategic marketing initiatives based on data-driven consumer insights. I've had the opportunity to manage multi-channel marketing programs, coordinate cross-functional teams, and use CRM and ERP systems to optimize customer engagement. I enjoy creating social media strategies, influencer collaborations, and product launches that boost brand visibility and revenue. I am proficient in tools like Canva, NetSuite, and SAP, and I'm passionate about delivering actionable reports to stakeholders that help refine marketing efforts. Collaboration and clear communication are at the heart of my approach to every project.

Shane Dyer

Marketing Strategist, Digital Marketer, Brand Strategist, +2





Hi, I'm Shane Dyer, a results-oriented marketing professional with extensive experience in brand management, community partnership development, and digital campaign execution. I specialize in driving B2B and B2C sales growth through strategic marketing initiatives based on data-driven consumer insights. I've had the opportunity to manage multi-channel marketing programs, coordinate cross-functional teams, and use CRM and ERP systems to optimize customer engagement. I enjoy creating social media strategies, influencer collaborations, and product launches that boost brand visibility and revenue. I am proficient in tools like Canva, NetSuite, and SAP, and I'm passionate about delivering actionable reports to stakeholders that help refine marketing efforts. Collaboration and clear communication are at the heart of my approach to every project.…Hi, I'm Shane Dyer, a results-oriented marketing professional with extensive experience in brand management, community partnership development, and digital campaign execution. I specialize in driving B2B and B2C sales growth through strategic marketing initiatives based on data-driven consumer insights. I've had the opportunity to manage multi-channel marketing programs, coordinate cross-functional teams, and use CRM and ERP systems to optimize customer engagement. I enjoy creating social media strategies, influencer collaborations, and product launches that boost brand visibility and revenue. I am proficient in tools like Canva, NetSuite, and SAP, and I'm passionate about delivering actionable reports to stakeholders that help refine marketing efforts. Collaboration and clear communication are at the heart of my approach to every project.

Available to hire

Hi, I’m Shane Dyer, a results-oriented marketing professional with extensive experience in brand management, community partnership development, and digital campaign execution. I specialize in driving B2B and B2C sales growth through strategic marketing initiatives based on data-driven consumer insights. I’ve had the opportunity to manage multi-channel marketing programs, coordinate cross-functional teams, and use CRM and ERP systems to optimize customer engagement.

I enjoy creating social media strategies, influencer collaborations, and product launches that boost brand visibility and revenue. I am proficient in tools like Canva, NetSuite, and SAP, and I’m passionate about delivering actionable reports to stakeholders that help refine marketing efforts. Collaboration and clear communication are at the heart of my approach to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Consultant at Freelance

January 1, 2024 - Present

Developed and executed marketing strategies for luxury brands and influencers, creating social media campaigns, seasonal launches, and influencer activations using Canva. Advised on digital merchandising, tone of voice, and e-commerce optimization. Led internal training on brand consistency and content best practices.

Marketing & Sales Coordinator at HockeyStickMan

December 31, 2025 - July 31, 2025

Managed B2B and B2C sales, wholesale accounts, and strategic partnerships. Designed marketing visuals, digital assets, and in-store signage to support brand initiatives. Led ERP migration to NetSuite, improving SKU management and sales reporting. Executed community marketing campaigns and retail activations to boost engagement and revenue.

Field Marketing Specialist at Under Armour

January 1, 2024 - July 31, 2025

Led 17+ brand activations generating $80K+ in sales. Managed high-profile launches such as NBA All-Star and Project Rock, and delivered 60+ product training sessions. Utilized CRM tools to track ROI and optimize campaigns. Aligned visuals with brand tone through cross-team collaboration and built influencer partnerships, including with Olympic athletes, to boost visibility.