Available to hire
I am passionate about leveraging data and technology to create impactful digital marketing campaigns that enhance user experience and drive customer engagement. With a strong background in marketing, UX, and analytics, I enjoy exploring new trends and challenging traditional approaches to deliver innovative solutions.
Throughout my career, I’ve honed my skills in personalization, A/B testing, and audience segmentation, using tools like Adobe Experience Cloud, Google Analytics, and Salesforce Marketing Cloud. I’m keen to continue growing in the digital marketing landscape and to contribute to dynamic teams that value creativity and data-driven decision making.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
German
Intermediate
Work Experience
Senior Commercial Development Officer at EUROBANK GREECE S.A
September 1, 2024 - PresentDriving strategic initiatives to elevate customer engagement and increase product visibility, ensuring effective presentation of the bank's offerings across all targeted platforms. Led 32 digital campaigns for Bankassurance services & Investment programs achieving an average conversion uplift of 18% and 20% YoY increase in new client acquisitions. Managed a portfolio of 30+ digital assets, generating over 25K qualified leads with 22% CTR growth by A/B testing and channel optimization. Coordinated digital activations and partnerships with affiliates ensuring brand consistency. Analyzed campaign performance and improved effectiveness by using Salesforce Marketing Cloud for testing and optimization.
Digital Experience Specialist at VODAFONE GREECE S.A
August 31, 2024 - July 31, 2025Delivered 50+ personalization campaigns across Web & App, increasing customer engagement by 35% and driving a 12% lift in e-shop sales conversions via optimized UX journeys. Managed analytics, personalization, and audience building using Adobe Experience Cloud and Google Workspace. Monitored campaign performance across marketing channels leveraging automation tools. Responsible for executing digital marketing strategies including personalization, targeting, SEO, and CDP audience utilization. Conducted A/B testing on content and UX adoption journeys. Improved email open rates by 28% and reduced drop-off by 15% using Adobe Analytics and Smartlook heatmaps. Designed digital onboarding and usage funnels using Google Tag Manager & Tealium iQ.
Digital Marketing Analytics Specialist at SARANTIS GROUP S.A
March 31, 2022 - July 31, 2025Led and monitored digital project plans to ensure timely delivery, including weekly oversight of Facebook Business Manager ad activations and content scheduling. Responsible for digital marketing strategy of group brands, optimizing content based on data insights and KPIs. Planned and executed group digital marketing activations, including SEO/SEM, social media, and display advertising. Collaborated with Accenture to facilitate 10 national media pitches achieving €1.2 million in savings. Participated in strategic business blueprint execution and delivered actionable data insights for content marketing teams aligned with corporate goals and ROI.
Junior Category Manager at SARANTIS GROUP S.A
December 31, 2020 - July 31, 2025Participated in brand renovation procedures relating to packaging and communication based on sales data insights. Developed and executed 360-degree retail marketing plans and managed categories A&P budgets for the FINO brand in the Czech Republic. Developed communication strategies and coordinated marketing campaigns with sales activities. Assessed potential risks and set contingency plans regularly.
Marketing Intern at NESTLE HELLAS S.A
February 28, 2019 - July 31, 2025Developed and maintained affiliate and community relationships, executing Above and Below the Line activations. Supported ongoing and new CSR projects. Monitored and reported on digital campaign performance.
Senior Commercial Development Officer at EUROBANK GREECE S.A
September 1, 2024 - PresentDriving strategic initiatives to elevate customer engagement and product visibility across platforms. Led 32 digital campaigns for Bankassurance services & Investment programs, achieving an 18% average conversion uplift and a 20% YoY increase in new client acquisitions. Managed over 30 digital assets & campaigns, generating over 25K qualified leads with a 22% CTR growth via A/B testing and channel optimization. Coordinated digital activations and partnerships with affiliates ensuring brand consistency, while analyzing performance metrics to optimize campaign effectiveness using Salesforce Marketing Cloud.
Digital Experience Specialist at VODAFONE GREECE S.A
August 31, 2024 - July 31, 2025Delivered 50+ personalization campaigns across Web & App, increasing customer engagement by 35% and driving 12% lift in e-shop digital sales conversions. Managed analytics, personalization, and audience building using Adobe Experience Cloud and Google Workspace. Monitored and analyzed campaign performance across marketing channels, leveraging automation to increase leads generation. Executed digital marketing strategies including personalization, targeting, SEO, and CDP utilization. Improved email open rates by 28% and reduced customer drop-off by 15% using Adobe Analytics & Smartlook. Designed digital onboarding customer journeys across channels using Google Tag Manager and Tealium iQ Tag Manager.
Digital Marketing Analytics Specialist at SARANTIS GROUP S.A
March 31, 2022 - July 31, 2025Led and monitored digital project plans to meet goals on time and budget. Oversaw Facebook Business Manager ad and content activations. Developed and optimized the Group’s digital marketing strategy including SEO/SEM, social media, and display advertising. Collaborated with Accenture to facilitate 10 national media pitches resulting in €1.2 million savings. Delivered data-driven insights for content marketing and strategy teams aligned with ROI and marketing objectives.
Junior Category Manager at SARANTIS GROUP S.A
December 31, 2020 - July 31, 2025Participated in brand renovation procedures based on sales data insights. Developed and executed 360-degree retail marketing plans and category advertising budgets. Coordinated marketing campaigns with sales activities and consistently assessed risks and contingency plans to ensure delivery.
Marketing Intern at NESTLE HELLAS S.A
February 28, 2019 - July 31, 2025Maintained relationships with brand affiliates and community. Executed Above and Below the Line activations. Participated in CSR projects and monitored digital campaign performance.
Education
Bachelor's Degree at Athens University of Economics and Business - International Marketing
September 1, 2017 - February 28, 2019Bachelor's Degree at Technological Institute of Crete - Department of Commerce and Advertising (e-Marketing)
September 1, 2011 - February 28, 2014Bachelor's Degree at Athens University of Economics and Business
September 1, 2017 - February 28, 2019Bachelor's Degree at Technological Institute of Crete - Department of Commerce and Advertising (e-Marketing)
September 1, 2011 - February 28, 2014Qualifications
Military Service Completed
March 1, 2016 - December 31, 2016Industry Experience
Financial Services, Telecommunications, Retail, Consumer Goods, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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