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Hi, I'm Joelle Maselli, a Paid Media Manager with extensive experience in Paid Search and Paid Social, specializing in platforms like Google, Meta, and Bing. I excel at reducing CPAs, scaling lead generation, and creating data-driven, full-funnel campaign strategies. I combine creative thinking with analytical expertise and leverage AI to boost paid media and social efficiencies. I founded Joelle Maselli Media LLC to offer top-notch Meta campaigns focused on paid social strategy, content creation, engagement, and lead generation. I've helped clients achieve high-quality leads below $5 CPL and have successfully grown social media followings significantly through strategic audience targeting and creative content. I'm passionate about using smart, innovative approaches to deliver measurable marketing results.…Hi, I'm Joelle Maselli, a Paid Media Manager with extensive experience in Paid Search and Paid Social, specializing in platforms like Google, Meta, and Bing. I excel at reducing CPAs, scaling lead generation, and creating data-driven, full-funnel campaign strategies. I combine creative thinking with analytical expertise and leverage AI to boost paid media and social efficiencies. I founded Joelle Maselli Media LLC to offer top-notch Meta campaigns focused on paid social strategy, content creation, engagement, and lead generation. I've helped clients achieve high-quality leads below $5 CPL and have successfully grown social media followings significantly through strategic audience targeting and creative content. I'm passionate about using smart, innovative approaches to deliver measurable marketing results.

Joelle Maselli

PPC Manager, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Joelle Maselli, a Paid Media Manager with extensive experience in Paid Search and Paid Social, specializing in platforms like Google, Meta, and Bing. I excel at reducing CPAs, scaling lead generation, and creating data-driven, full-funnel campaign strategies. I combine creative thinking with analytical expertise and leverage AI to boost paid media and social efficiencies. I founded Joelle Maselli Media LLC to offer top-notch Meta campaigns focused on paid social strategy, content creation, engagement, and lead generation. I've helped clients achieve high-quality leads below $5 CPL and have successfully grown social media followings significantly through strategic audience targeting and creative content. I'm passionate about using smart, innovative approaches to deliver measurable marketing results.…Hi, I'm Joelle Maselli, a Paid Media Manager with extensive experience in Paid Search and Paid Social, specializing in platforms like Google, Meta, and Bing. I excel at reducing CPAs, scaling lead generation, and creating data-driven, full-funnel campaign strategies. I combine creative thinking with analytical expertise and leverage AI to boost paid media and social efficiencies. I founded Joelle Maselli Media LLC to offer top-notch Meta campaigns focused on paid social strategy, content creation, engagement, and lead generation. I've helped clients achieve high-quality leads below $5 CPL and have successfully grown social media followings significantly through strategic audience targeting and creative content. I'm passionate about using smart, innovative approaches to deliver measurable marketing results.

Available to hire

Hi, I’m Joelle Maselli, a Paid Media Manager with extensive experience in Paid Search and Paid Social, specializing in platforms like Google, Meta, and Bing. I excel at reducing CPAs, scaling lead generation, and creating data-driven, full-funnel campaign strategies. I combine creative thinking with analytical expertise and leverage AI to boost paid media and social efficiencies.

I founded Joelle Maselli Media LLC to offer top-notch Meta campaigns focused on paid social strategy, content creation, engagement, and lead generation. I’ve helped clients achieve high-quality leads below $5 CPL and have successfully grown social media followings significantly through strategic audience targeting and creative content. I’m passionate about using smart, innovative approaches to deliver measurable marketing results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Founder | Paid Social & Paid Media Manager at Joelle Maselli Media LLC.

January 1, 2023 - Present

Founded and operate a paid and organic media management company offering paid Meta campaigns focused on paid social strategy, content creation, content engagement, and lead generation. Delivered high-quality Meta leads at under $5 CPL, dramatically outperforming the $20-$45 industry standard. Lifted Instagram followers by over 120% through strategic audience targeting and creative instincts that drive paid success. Grew a niche TikTok account to 80K+ followers in 5 months with viral videos (4.5M+ views) by pinpointing the right audience and delivering resonant copy and creative content.

Paid Media Manager at Leap Group (Amp)

December 31, 2025 - July 31, 2025

Planned and optimized full-funnel PPC campaigns (Search, Display, Video, Demand Gen, PMAX) across Google and Bing Ads for over 10 accounts managing $500K–$1M budgets. Drove scalable acquisition and exceeded client ROI targets. Boosted conversions by 88% YoY and cut CPA by 32% through smart audience targeting, keyword optimization, and budget pacing. Achieved 51% YoY growth in qualified leads for a relocation client by reducing CPCs by 48% and CPA by 18% using AI-driven Performance Max and non-brand targeting. Leveraged AI to create custom-built GPTs and scripts for internal and external uses including automated Google Ads pacing and KPI alert systems to improve workflow speed, accuracy, and performance oversight.

Paid Media Specialist at Dental Whale Marketing

December 31, 2022 - July 31, 2025

Managed full-cycle media campaigns, driving a 40% lift in total Meta leads and a 20% CR lift on Google for clients. Performed advanced keyword and audience segmentation to improve CTR and reduce CPCs across verticals. Ran multivariate A/B tests on creative, copy, and bidding, resulting in consistent CPA improvements and increased ad relevance. Partnered with SEO, UX, and creative teams to develop holistic growth solutions beyond media performance.

Media Strategist at Dental Whale Marketing

December 31, 2022 - July 31, 2025

Led cross-channel campaign strategies across SEM, Meta Ads, email, and direct mail to support B2C lead generation. Owned client strategy and reporting touchpoints, translating KPIs into actionable growth plans. Provided data-backed recommendations that enhanced performance across 40+ clients and improved retention.

Account Executive at Zimmerman Advertising

December 31, 2021 - July 31, 2025

Managed $3M per month cross-channel media campaigns, meeting revenue goals and driving 299% YoY online growth. Streamlined campaign delivery by aligning media, creative, and analytics teams.