Available to hire
Hi, I’m Ryan Thompson! I have over 2 years of experience driving engagement and growth by optimizing and personalizing marketing campaigns across various channels. I’m passionate about leveraging data and MarTech to help brands connect better with their clients. I love to think outside the box and bring fresh ideas to every project I work on.
I’m excited to take on new challenges and use my skills in data analysis and marketing strategy to make a real impact. Let’s create something great together!
Skills
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing Analyst at CIBC/Simplii Financial
September 30, 2024 - July 31, 2025Implemented, optimized, and personalized audience specific campaigns for over 2,000,000 clients. Used campaign data, attribution models, and A/B testing to optimize ads and improve customer journey funnels. Created marketing strategies and campaign plans to meet ambitious KPI benchmarks for a wide array of retail products, as well as managing the copy and design teams. Used python to clean, visualize, and analyze chequing account data which uncovered 3 distinct types of behaviours leading to tailored marketing plans. Wrote and published the team's onboarding and training guide.
Marketing Specialist at SNOOOZ AI
December 31, 2023 - July 31, 2025Began the company's marketing efforts by creating a LinkedIn page and leveraging Semrush for SEO and SEM. The 300+ LinkedIn followers and 7,000+ website views he gained helped the company receive an initial round of funding.
Marketing Consultant at RD Militaria
September 30, 2023 - July 31, 2025Used Squarespace to design UI and implement findings from an SEO audit. Optimized keyword usage for SEO and search ads. Drove engagement with Instagram and Facebook pages.
Education
Bachelor of Arts at McGill University
January 1, 2017 - December 31, 2021Graduate Diploma at McGill University
January 1, 2021 - December 31, 2022Qualifications
Diploma
January 1, 2022 - December 31, 2023Industry Experience
Financial Services, Retail
Skills
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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