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I am a results-driven and data-led B2B SaaS marketer with over 10 years of international experience. I specialize in leading demand generation, digital strategy, and performance marketing to build pipeline, scale digital acquisition channels, and drive growth across EMEA and global markets. I have a proven track record working with SEO, paid media, automation, campaign strategy, and marketing operations. Throughout my career, I have managed cross-functional teams and collaborated closely with Product, Sales, and Customer Success to align go-to-market strategies and optimize lead-to-revenue funnels. I am passionate about mentoring team members and fostering a culture of experimentation and continuous improvement.…I am a results-driven and data-led B2B SaaS marketer with over 10 years of international experience. I specialize in leading demand generation, digital strategy, and performance marketing to build pipeline, scale digital acquisition channels, and drive growth across EMEA and global markets. I have a proven track record working with SEO, paid media, automation, campaign strategy, and marketing operations. Throughout my career, I have managed cross-functional teams and collaborated closely with Product, Sales, and Customer Success to align go-to-market strategies and optimize lead-to-revenue funnels. I am passionate about mentoring team members and fostering a culture of experimentation and continuous improvement.

Mark Phillips

Marketing Strategist, Performance Marketer, Digital Marketer, +2

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I am a results-driven and data-led B2B SaaS marketer with over 10 years of international experience. I specialize in leading demand generation, digital strategy, and performance marketing to build pipeline, scale digital acquisition channels, and drive growth across EMEA and global markets. I have a proven track record working with SEO, paid media, automation, campaign strategy, and marketing operations. Throughout my career, I have managed cross-functional teams and collaborated closely with Product, Sales, and Customer Success to align go-to-market strategies and optimize lead-to-revenue funnels. I am passionate about mentoring team members and fostering a culture of experimentation and continuous improvement.…I am a results-driven and data-led B2B SaaS marketer with over 10 years of international experience. I specialize in leading demand generation, digital strategy, and performance marketing to build pipeline, scale digital acquisition channels, and drive growth across EMEA and global markets. I have a proven track record working with SEO, paid media, automation, campaign strategy, and marketing operations. Throughout my career, I have managed cross-functional teams and collaborated closely with Product, Sales, and Customer Success to align go-to-market strategies and optimize lead-to-revenue funnels. I am passionate about mentoring team members and fostering a culture of experimentation and continuous improvement.

Available to hire

I am a results-driven and data-led B2B SaaS marketer with over 10 years of international experience. I specialize in leading demand generation, digital strategy, and performance marketing to build pipeline, scale digital acquisition channels, and drive growth across EMEA and global markets. I have a proven track record working with SEO, paid media, automation, campaign strategy, and marketing operations.

Throughout my career, I have managed cross-functional teams and collaborated closely with Product, Sales, and Customer Success to align go-to-market strategies and optimize lead-to-revenue funnels. I am passionate about mentoring team members and fostering a culture of experimentation and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Director, Demand Generation at Meisterlabs

February 1, 2024 - Present

Developed and executed global demand generation strategy for both self-serve and enterprise sales. Managed cross-functional teams including SEO, paid media, web, and campaign operations. Collaborated with Product, Sales, and Customer Success to align go-to-market strategy and improve lead-to-revenue funnel. Oversaw budget and performance marketing initiatives to drive qualified pipeline growth. Launched and optimized integrated marketing campaigns across channels including Google Ads, LinkedIn, and display. Led website strategy including conversion optimization and SEO architecture. Established and tracked KPIs with detailed attribution and funnel reporting to guide strategic decisions. Mentored team members and promoted a culture of experimentation and continuous improvement.

Director of Demand Generation & Digital Marketing at Quinyx

January 31, 2024 - July 31, 2025

Scaled demand generation engine and global campaign performance across multiple regions. Led digital transformation across paid media, SEO, ABM, and marketing automation. Improved marketing attribution and influenced pipeline via Salesforce and HubSpot integrations. Built and managed digital marketing team across EMEA and North America.

Demand Generation Manager at MATRIXX Software

August 31, 2018 - July 31, 2025

Developed and implemented a global demand generation and campaign calendar. Oversaw nurture workflows and outbound strategies using HubSpot. Enhanced paid programs and monitored KPIs in line with quarterly objectives.

Digital Marketing Manager - EMEA at LinkedIn

March 1, 2017 - July 31, 2025

Initiated SEO and SEM programs across EMEA websites to boost organic visibility. Improved global campaign execution and measurement for both web and paid media. Managed localization and digital operations for scalable campaigns across more than 10 countries.

Marketing Executive at Openet

June 30, 2015 - July 31, 2025

Handled Eloqua automation, PPC campaigns, and event marketing initiatives. Assisted with analyst relations, brand campaigns, and web content strategies.