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I am a results-driven SEO & Digital Marketing Specialist with a Master's degree in Management (Digital Marketing) from the University of Hertfordshire and over 5 years of hands-on experience. I have a strong background in technical, on-page, and off-page SEO, working across both UK and international markets. I take pride in my proven track record of boosting organic traffic, recovering penalised websites, and leading successful multilingual and local SEO campaigns. I’m skilled in using SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Analytics and excel at cross-functional collaboration. My expertise extends to keyword strategy, performance tracking, and optimising user experience. I’m passionate about collaborating with developers, content creators, and designers to drive measurable marketing success.…I am a results-driven SEO & Digital Marketing Specialist with a Master's degree in Management (Digital Marketing) from the University of Hertfordshire and over 5 years of hands-on experience. I have a strong background in technical, on-page, and off-page SEO, working across both UK and international markets. I take pride in my proven track record of boosting organic traffic, recovering penalised websites, and leading successful multilingual and local SEO campaigns. I’m skilled in using SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Analytics and excel at cross-functional collaboration. My expertise extends to keyword strategy, performance tracking, and optimising user experience. I’m passionate about collaborating with developers, content creators, and designers to drive measurable marketing success.

MUHAMMAD ZULKAIF MUBARAK

SEO Expert, Digital Marketer, Web Developer, +2

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I am a results-driven SEO & Digital Marketing Specialist with a Master's degree in Management (Digital Marketing) from the University of Hertfordshire and over 5 years of hands-on experience. I have a strong background in technical, on-page, and off-page SEO, working across both UK and international markets. I take pride in my proven track record of boosting organic traffic, recovering penalised websites, and leading successful multilingual and local SEO campaigns. I’m skilled in using SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Analytics and excel at cross-functional collaboration. My expertise extends to keyword strategy, performance tracking, and optimising user experience. I’m passionate about collaborating with developers, content creators, and designers to drive measurable marketing success.…I am a results-driven SEO & Digital Marketing Specialist with a Master's degree in Management (Digital Marketing) from the University of Hertfordshire and over 5 years of hands-on experience. I have a strong background in technical, on-page, and off-page SEO, working across both UK and international markets. I take pride in my proven track record of boosting organic traffic, recovering penalised websites, and leading successful multilingual and local SEO campaigns. I’m skilled in using SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Analytics and excel at cross-functional collaboration. My expertise extends to keyword strategy, performance tracking, and optimising user experience. I’m passionate about collaborating with developers, content creators, and designers to drive measurable marketing success.

Available to hire

I am a results-driven SEO & Digital Marketing Specialist with a Master’s degree in Management (Digital Marketing) from the University of Hertfordshire and over 5 years of hands-on experience. I have a strong background in technical, on-page, and off-page SEO, working across both UK and international markets. I take pride in my proven track record of boosting organic traffic, recovering penalised websites, and leading successful multilingual and local SEO campaigns.

I’m skilled in using SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Analytics and excel at cross-functional collaboration. My expertise extends to keyword strategy, performance tracking, and optimising user experience. I’m passionate about collaborating with developers, content creators, and designers to drive measurable marketing success.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Urdu

Advanced

Work Experience

SEO Specialist at Softoholic

July 31, 2024 - July 31, 2025

Developed and implemented customized SEO strategies focused on website optimisation and technical improvements to drive organic growth. Managed multilingual SEO campaigns using hreflang tags and region-specific optimisation to improve international search visibility. Created data-driven SEO strategies integrating content optimisation and technical improvements for improved brand visibility aligned with business goals. Provided comprehensive on-page, off-page, and technical SEO recommendations, resulting in improved rankings and organic traffic. Resolved key technical SEO issues including broken links, crawl errors, and page speed optimisation using industry-standard tools.

SEO Specialist at Burger and Sauce

July 1, 2024 - Present

Developed and executed full-spectrum SEO strategies including technical, on-page, and off-page efforts leading to measurable growth in organic traffic and keyword rankings. Conducted in-depth keyword research and competitor analysis using SEMrush, Ahrefs, and Moz to discover high-value opportunities. Managed and optimized Google My Business listings and local citations to enhance local search performance and increase foot traffic to regional branches. Led cross-functional collaboration with developers, content writers, and designers to implement SEO best practices across site architecture and content delivery.

SEO Analyst at Enzipe

January 31, 2023 - July 31, 2025

Led advanced on-page and off-page SEO initiatives to improve keyword rankings and organic visibility. Implemented technical SEO upgrades including structured data, mobile responsiveness, and site speed optimizations enhancing crawlability and user experience. Managed Private Blog Networks (PBNs) maintaining E-A-T standards to ensure content credibility and authority.

SEO Analyst at ZEE

November 30, 2022 - July 31, 2025

Developed and implemented Web 2.0 strategies and broken link-building campaigns to increase domain authority and SEO performance. Conducted content audits and backlink analysis using Google Search Console and Ahrefs to maintain website health through toxic link disavows. Managed Google My Business and improved user engagement with UX-focused page layouts to boost keyword rankings.

SEO Analyst at Smart Leading Solution

July 31, 2022 - July 31, 2025

Led on-page and off-page optimization strategies for multiple client websites, significantly increasing organic traffic and lead generation. Delivered technical SEO audits, keyword research, and monthly performance reports to optimize client ROI. Conducted A/B testing, user journey reviews, and conversion rate optimization to enhance rankings and engagement.

SEO Expert at Purse Bazar

January 31, 2021 - July 31, 2025

Executed off-page and local SEO strategies including link building, competitor analysis, and keyword research, resulting in improved search engine visibility and local presence. Managed technical SEO tasks such as site speed optimization, on-site improvements, and content structure enhancements to boost user experience and overall site performance.