Available to hire
I’m a freelance SEO content writer with 5+ years of experience creating engaging, data-driven articles for diverse audiences, including pet parents, homebuyers, and lifestyle enthusiasts. I specialize in turning research into fun, fact-based content that informs millions of readers while driving reader engagement.
With a dental surgery background (BDS) and an MA in English Literature, I bring scientific precision and storytelling craft to every piece. I excel at adhering to editorial standards, collaborating with editors, and producing customized content that ranks well and resonates with target audiences across healthcare, tech, and consumer brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Fluent
Work Experience
Medical Copywriter & Healthcare Content Specialist at Independent Practice
January 1, 2018 - PresentGenerated $800K+ in sales through 200+ high-converting health articles, boosting client engagement by 30%. Engineered direct response campaigns achieving 45% conversion rates for pharmaceutical and wellness brands. Analyzed over 75 scientific studies to create unique selling angles, increasing CTR by 27%. Translated medical jargon into benefit-driven narratives doubling customer retention rates. Improved FDA/FTC compliance approval rates to 95%. Increased organic traffic by 60% via targeted SEO and launched 35+ product-focused campaigns with 4.8/5 customer satisfaction scores.
Ad Copy Developer at Rakuten Kobo
January 1, 2020 - PresentAccelerated ebook sales by 65% with persuasive health and wellness copy, maintaining a 4.5/5 customer review average. Produced $400K+ in revenue via long-form sales content at a 3.2% conversion rate. Reduced compliance issues while increasing headline CTR by 42%. Optimized landing pages resulting in 40% higher sales and a 22% reduction in bounce rates. Segmented messaging across five demographics, increasing per-customer purchase value by 33%. Scripted VSLs that cut acquisition costs by 28% and boosted retention.
Direct Response Copywriter at Freelance
January 1, 2018 - PresentExecuted 12 six-figure campaigns for health and beauty clients using strategic sales messaging. Increased landing page conversions by 35% through benefit-focused copy and strategic call-to-actions. Surpassed client KPIs on 95% of projects while consistently delivering ahead of deadlines. Developed testing methods unearthing winning headlines with 52% higher CTRs than controls. Captured 40% more leads through optimized email sequences and transformed underperforming campaigns from -30% to +150% ROAS.
Medical Copywriter & Healthcare Content Specialist at Independent Practice
January 1, 2018 - PresentGenerated $800K+ in sales through 200+ high-converting health articles, boosting client engagement by 30%. Engineered direct response campaigns achieving 45% conversion rates for pharmaceutical and wellness brands. Analyzed 75+ scientific studies to formulate unique selling angles for health products, increasing CTR by 27%. Doubled customer retention rates by translating medical jargon into compelling benefit-driven narratives. Boosted ad compliance approval rates to 95% through strategic FDA/FTC-compliant health claims. Increased organic traffic 60% by implementing targeted healthcare-specific SEO methodologies. Launched 35+ product-focused campaigns earning 4.8/5 average customer satisfaction scores.
Ad Copy Developer at Rakuten Kobo
January 1, 2020 - PresentAccelerated ebook sales 65% by crafting persuasive health and wellness copy with 4.5/5 customer reviews. Produced $400K+ in revenue through long-form sales content achieving 3.2% conversion rate. Reduced compliance issues by 99.8% while increasing headline click-through rates by 42%. Optimized landing page copy resulting in 40% higher sales with 22% decrease in bounce rates. Segmented messaging across 5 demographic targets, increasing per-customer purchase value by 33%. Scripted VSLs that cut acquisition costs by 28% while boosting retention.
Direct Response Copywriter at Freelance
January 1, 2018 - PresentExecuted 12 six-figure campaigns for health and beauty clients through strategic sales messaging. Increased landing page conversions 35% through benefit-focused copy and strategic call-to-actions. Surpassed client KPIs on 95% of projects while consistently delivering ahead of deadlines. Pioneered testing methodology that identified winning headlines with 52% higher CTR than controls. Captured 40% more leads through optimized email sequences with progressive call-to-action strategy. Revitalized underperforming campaigns, transforming 30% negative ROAS to 150% positive ROAS.
Freelance Script Writer & Content Creator at Independent Practice
January 1, 2018 - PresentCreated 500+ scripts and video content pieces for clients across healthcare, technology, lifestyle, e-commerce, and B2B sectors. Developed concepts, storyboards, and wrote script content for explainer videos, promo videos, and interview-style productions. Achieved 40% higher engagement rates through strategic script development and storytelling.
Content Developer & Author at Rakuten Kobo
January 1, 2020 - PresentLong-Form Content Creation: Published multiple digital books totaling 50,000+ words. Developed narratives with 4.5/5 reader satisfaction and applied storytelling techniques resulting in 40% growth in content consumption. Managed end-to-end content development from concept through publication.
Script & Content Consultant at Various Video Production Clients
January 1, 2018 - PresentProvided script writing services for explainer, promotional, and interview-style videos. Developed treatments and concepts for diverse client products and services. Improved client video performance metrics by an average of 40% through strategic scripting.
Freelance Script Writer & Content Creator at Independent Practice
January 1, 2018 - PresentCreated 500+ scripts and video content pieces across healthcare, technology, lifestyle, e-commerce, and B2B sectors. Developed concepts, storyboards, and script content for explainer videos, promo videos, and interview-style productions. Achieved ~40% higher engagement through strategic scripting and storytelling. Managed multiple concurrent assignments (5-10 projects) with a 95% on-time delivery rate and a 98% client satisfaction rate across 50+ brands.
Content Developer & Author at Rakuten Kobo
January 1, 2020 - PresentLong-form content creation with 50,000+ words published. Developed compelling narratives with 4.5/5 average reader satisfaction and 40% growth in content consumption. Managed end-to-end content development from concept through publication.
Script & Content Consultant at Various Video Production Clients
January 1, 2018 - PresentProvided script writing services for explainer, promo, and interview-style videos. Developed treatments and concepts for diverse client products and services, improving client video performance metrics by an average of 40%.
Freelance SEO Content Writer & Strategist at Independent Practice
January 1, 2018 - PresentAuthored 500+ SEO-optimized articles across healthcare, technology, lifestyle, e-commerce, and B2B sectors. Transformed complex research data into engaging, fact-based content. Achieved 40% higher engagement than industry benchmarks and 60% improved content visibility through SEO best practices. Collaborated with editors to meet brand editorial standards (50+), maintaining 98% client satisfaction and delivering 95% of projects ahead of deadlines; managed 5-10 concurrent assignments.
Content Consultant at Various Digital & Print Clients
January 1, 2018 - PresentProvided expert SEO content writing for startups and established businesses; created content for diverse audiences including lifestyle readers, homebuyers, and B2B professionals. Improved client content performance by ~40% through strategic writing and adapted tone/style for different publications and agencies.
Education
Bachelor of Dental Surgery at Nishtar Institute of Dentistry, Multan
January 1, 2010 - December 31, 2014Master of Arts at Punjab University, Lahore
January 1, 2015 - December 31, 2016Bachelor of Dental Surgery at Nishtar Institute of Dentistry, Multan
January 1, 2010 - December 31, 2015Master of Arts at Punjab University, Lahore
January 1, 2016 - December 31, 2018Master of Arts in English Literature at Punjab University, Lahore
January 11, 2030 - October 6, 2025Bachelor of Dental Surgery (BDS) at Nishtar Institute of Dentistry, Multan
January 11, 2030 - October 6, 2025Master of Arts in English Literature at Punjab University, Lahore
January 11, 2030 - October 6, 2025Bachelor of Dental Surgery (BDS) at Nishtar Institute of Dentistry, Multan
January 11, 2030 - October 6, 2025Master of Arts in English Literature at Punjab University, Lahore
January 11, 2030 - December 1, 2025Bachelor of Dental Surgery (BDS) at Nishtar Institute of Dentistry, Multan
January 11, 2030 - December 1, 2025Master of Arts in English Literature at Punjab University, Lahore
January 11, 2030 - December 1, 2025Bachelor of Dental Surgery (BDS) at Nishtar Institute of Dentistry, Multan
January 11, 2030 - December 1, 2025Qualifications
Direct Response Copywriting Mastery
January 1, 2019 - December 31, 2019Healthcare Marketing Compliance
January 1, 2019 - December 31, 2019Scientific Content Development
January 1, 2019 - December 31, 2019Direct Response Copywriting Mastery
January 1, 2022 - December 31, 2022Healthcare Marketing Compliance
January 1, 2021 - December 31, 2021Scientific Content Development
January 1, 2023 - December 31, 2023Advanced Content Marketing - Digital Marketing Institute
January 11, 2030 - October 6, 2025Creative Writing & Storytelling - Professional Development
January 11, 2030 - October 6, 2025Video Production Fundamentals - Industry Training
January 11, 2030 - October 6, 2025Script Writing Techniques - Content Strategy Certification
January 11, 2030 - October 6, 2025Brand Voice Development - Content Strategy Training
January 11, 2030 - October 6, 2025Advanced Content Marketing - Digital Marketing Institute
January 11, 2030 - October 6, 2025Creative Writing & Storytelling - Professional Development
January 11, 2030 - October 6, 2025Video Production Fundamentals - Industry Training
January 11, 2030 - October 6, 2025Script Writing Techniques - Content Strategy Certification
January 11, 2030 - October 6, 2025Brand Voice Development - Content Strategy Training
January 11, 2030 - October 6, 2025Advanced Content Marketing - Digital Marketing Institute
January 11, 2030 - December 1, 2025SEO Content Optimization - Industry Certification
January 11, 2030 - December 1, 2025Technical Writing Standards - Professional Development
January 11, 2030 - December 1, 2025Medical Writing Best Practices - Healthcare Content Certification
January 11, 2030 - December 1, 2025Brand Voice Development - Content Strategy Training
January 11, 2030 - December 1, 2025Advanced Content Marketing
January 11, 2030 - December 1, 2025SEO Content Optimization
January 11, 2030 - December 1, 2025Technical Writing Standards
January 11, 2030 - December 1, 2025Medical Writing Best Practices
January 11, 2030 - December 1, 2025Brand Voice Development
January 11, 2030 - December 1, 2025Industry Experience
Healthcare, Life Sciences, Consumer Goods, Professional Services, Media & Entertainment, Education, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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