CHAN LOK YEE SANDY
Hi, I'm Sandy Chan, a seasoned digital marketing and CRM practitioner with 18 years of extensive experience in both agency and in-house teams.
About
Hi, I’m Sandy Chan, a seasoned digital marketing and CRM practitioner with 18 years of extensive experience in both agency and in-house teams. I specialize in crafting innovative marketing strategies and managing projects across global markets including APAC, US, and EU. Over the years, I have successfully led diverse digital marketing campaigns, optimized e-commerce platforms, and driven customer engagement through data-driven approaches.
I am passionate about leveraging the latest technologies and tools to boost brand visibility, improve conversions, and create seamless customer experiences. With a strong background in SEO, PPC, CRM, and content marketing, I enjoy collaborating with teams and agencies to deliver impactful and measurable results in the digital landscape.
- 12 years' experience
- Joined August 2025
Industry experience
- Consumer Goods
- Retail
- Financial Services
- Software & Internet
- Telecommunications
Work experience· 30 roles
Executed digital marketing strategies to boost website traffic and conversions using SEO, PPC, PR, and content marketing. Led SEO efforts improving organic rankings by 20% and managed PPC campaigns on Google Ads and Bing Ads with ROAS between 5 to 8. Developed content marketing and social media optimization strategies, including affiliate marketing and emerging platforms like TikTok and IG Reels.
Executed digital marketing strategies that boosted website traffic and conversions through SEO, PPC, PR, and content marketing. Led SEO efforts improving organic rankings by 20%, managed PPC campaigns on Google Ads and Bing Ads, increasing ROI, and developed content marketing strategies that enhanced SEO performance by 30%. Improved social media KPIs and engaged in affiliate marketing partnerships.
Executed digital marketing strategies that boosted website traffic and conversions through SEO, PPC, PR, and content marketing. Led SEO efforts improving organic rankings by 20%, managed PPC campaigns increasing ROI, developed content marketing strategies enhancing SEO performance with a 30% authority increase. Optimized social media KPI metrics and explored TikTok and IG Reels opportunities.
Education· 5
Certifications and awards· 22
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