Available to hire
Hi, I’m Sandy Chan, a seasoned digital marketing and CRM practitioner with 18 years of extensive experience in both agency and in-house teams. I specialize in crafting innovative marketing strategies and managing projects across global markets including APAC, US, and EU. Over the years, I have successfully led diverse digital marketing campaigns, optimized e-commerce platforms, and driven customer engagement through data-driven approaches.
I am passionate about leveraging the latest technologies and tools to boost brand visibility, improve conversions, and create seamless customer experiences. With a strong background in SEO, PPC, CRM, and content marketing, I enjoy collaborating with teams and agencies to deliver impactful and measurable results in the digital landscape.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Digital Marketing Manager at VTech telecommunication
August 31, 2024 - August 1, 2025Led development and optimization of A+ content for Amazon and Walmart, enhancing product visibility and conversion rates, and supported new product launches. Created and optimized product listings on Amazon Vendor Central, achieving a 15% increase in discoverability.
Digital Marketing Lead (global marketing) at Ultima Markets Limited (online trading CFDs broker)
April 30, 2025 - August 1, 2025Executed digital marketing strategies that boosted website traffic and conversions through SEO, PPC, PR, and content marketing. Led SEO efforts improving organic rankings by 20%, managed PPC campaigns increasing ROI, developed content marketing strategies enhancing SEO performance with a 30% authority increase. Optimized social media KPI metrics and explored TikTok and IG Reels opportunities.
Senior Digital Marketing & CRM Manager at Strawberrynet.com (Global market)
October 31, 2023 - August 1, 2025Directed A/B testing for campaign and UI/UX enhancements. Managed performance marketing strategies achieving 15 ROAS, improved conversion rates by 10%, and implemented CRM strategies increasing customer retention by 10% and member acquisition by 20%. Optimized Google Shopping Ads and enhanced SEO and organic traffic growth by 20-30%. Led social media and affiliate marketing strategies boosting engagement and conversions by 15%. Managed new product launch campaigns globally.
CRM Manager (Digital and Data analytics) at Chow Tai Fook Jewellery
April 30, 2023 - August 1, 2025Spearheaded website functionality and conversion rate optimization improvements, heightened user engagement and online membership redemption by 5-10%. Managed CRM system functionalities including Adobe CDP and BI tools, ensuring efficient user experience.
Senior Regional Digital Marketing Manager at AIA Group
August 31, 2022 - August 1, 2025Directed SEM and SEO Proof of Concept projects utilizing data-driven approaches. Led website overhaul and agency collaboration improving traffic beyond 3 million visitors. Boosted lead generation by 49%, brand visibility by 68%, and decreased cost per lead by 38% via retargeting campaigns. Developed content strategy and managed multiple brand campaigns including COVID and Tottenham Hotspur partnership, driving health solution sign-ups and VHIS sales.
Regional Digital Marketing Manager at Mayborn Group Tommee Tippee
June 30, 2021 - August 1, 2025Provided digital marketing consultancy across 12 APAC regions focusing on digital and e-commerce strategies. Optimized CRM activities through customer segmentation, achieving 10-20% uplift in campaign responses. Developed global content strategy improving brand sentiment by 15-25%, led multi-channel campaigns for brand building and sales growth. Established Shopify-based DTC Eshop growing sales to HK$3M with 4,000+ orders in one year and tripled ATV. Achieved 200% sales increase on HKTV Mall reaching HK$4M annual revenue.
Senior Digital Marketing Executive at VF Group Timberland
July 31, 2016 - August 1, 2025Managed website content and optimizations enhancing customer journeys. Led social listening projects increasing brand positioning by 10-20%. Executed CRM and loyalty programs increasing membership by over 5,000 annually.
Senior Digital Marketing Officer at ChowSang Sang Jewellery
November 30, 2014 - August 1, 2025Pioneered O2O campaigns integrating online marketing with in-store experiences, generating HK$200K sales with a 3% conversion rate.
Technical Ad Operation Manager at FiveStones Limited
December 31, 2013 - August 1, 2025Senior Ad Operation Executive at iClick Interactive
December 31, 2012 - August 1, 2025Digital Marketing Manager at VTech telecommunication (Global market)
August 31, 2024 - August 1, 2025Led the development and optimization of A+ content for Amazon and Walmart, enhancing product visibility and conversion rates, and supporting new product launches. Created and optimized product listings on Amazon Vendor Central, achieving a 15% increase in discoverability.
Digital Marketing Lead (global marketing) at Ultima Markets Limited (online trading CFDs broker)
April 30, 2025 - August 1, 2025Executed digital marketing strategies that boosted website traffic and conversions through SEO, PPC, PR, and content marketing. Led SEO efforts improving organic rankings by 20%, managed PPC campaigns on Google Ads and Bing Ads, increasing ROI, and developed content marketing strategies that enhanced SEO performance by 30%. Improved social media KPIs and engaged in affiliate marketing partnerships.
Senior Digital Marketing & CRM Manager at Strawberrynet.com (Global market)
October 31, 2023 - August 1, 2025Directed A/B testing and UI/UX enhancement for campaigns and platforms; managed performance marketing and analytics focusing on KPIs such as ROAS and session engagement; led technical project management to optimize conversion rates and generate substantial revenue; implemented CRM strategies increasing retention by 10% and new member acquisition by 20%; optimized Google Shopping Ads and SEO, driving organic traffic growth by 20-30%; managed social media and affiliate marketing campaigns boosting engagement and conversions.
CRM Manager (Digital and Data analytics) at Chow Tai Fook Jewellery
April 30, 2023 - August 1, 2025Spearheaded enhancements in website functionalities focused on conversion rate optimization; increased user engagement and online membership redemption by 5-10%; managed CRM system functionalities including Adobe CDP and BI tools to ensure efficient user experience from strategic perspectives.
Senior Regional Digital Marketing Manager at AIA Group
August 31, 2022 - August 1, 2025Directed SEM and SEO initiatives including Google Performance Max pilots; led website overhaul with agency collaboration increasing traffic beyond 3 million visitors; drove campaign optimizations resulting in a 49% increase in lead generation and a 68% increase in brand visibility; managed content strategy and social media including the AIA Vitality community; implemented brand monitoring and social listening; promoted health and VHIS campaigns through targeted performance marketing.
Regional Digital Marketing Manager at Mayborn Group Tommee Tippee
June 30, 2021 - August 1, 2025Provided digital marketing consultancy across 12 APAC regions; optimized CRM and marketing segmentation boosting campaign response rates by 10-20%; developed and executed global digital content strategies improving brand sentiment by 15-25%; managed multifaceted campaigns for brand building and customer retention; pioneered Shopify-based DTC Eshop sales growth to HK$3M in one year; drove a 200% sales increase on HKTV Mall through data analytics; optimized marketing budgets for maximum ROI.
Senior Digital Marketing Executive at VF Group Timberland
July 31, 2016 - August 1, 2025Managed dynamic website content and customer journey optimizations to improve satisfaction; led social listening efforts amplifying brand positioning by 10-20%; executed CRM and loyalty programs integrating apps and targeted campaigns increasing membership by over 5,000 annually.
Senior Digital Marketing Officer at ChowSang Sang Jewellery
November 30, 2014 - August 1, 2025Pioneered O2O campaign integrating online marketing with in-store experiences; drove HK$200K sales with an impressive 3% conversion rate.
Technical Ad Operation Manager at FiveStones Limited
December 31, 2013 - August 1, 2025Managed technical advertising operations including ad campaign execution and optimization.
Senior Ad Operation Executive at iClick Interactive
December 31, 2012 - August 1, 2025Handled senior-level responsibilities in ad operations, focusing on campaign delivery and optimization.
Digital Marketing Manager at VTech telecommunication (Global market)
August 31, 2024 - August 1, 2025Led the development and optimization of A+ content for Amazon and Walmart to enhance product visibility and conversion rates, supporting new product launches. Created and optimized product listings on Amazon Vendor Central, increasing product awareness and conversions by 15%.
Digital Marketing Lead (global marketing) at Ultima Markets Limited (online trading CFDs broker)
April 30, 2025 - August 1, 2025Executed digital marketing strategies to boost website traffic and conversions using SEO, PPC, PR, and content marketing. Led SEO efforts improving organic rankings by 20% and managed PPC campaigns on Google Ads and Bing Ads with ROAS between 5 to 8. Developed content marketing and social media optimization strategies, including affiliate marketing and emerging platforms like TikTok and IG Reels.
Senior Digital Marketing & CRM Manager at Strawberrynet.com (Global market)
October 31, 2023 - August 1, 2025Directed A/B testing on campaign and UI/UX to gain actionable insights for campaign and platform improvements. Managed performance marketing strategies focused on ROAS of 15, session engagement, and download rates. Led technical project management and CRO, improving conversion rates by 10% and generating HK$800K-1M monthly sales. Implemented CRM strategies enhancing customer retention by 10% and new member acquisition by 20%. Optimized Google Shopping Ads and organic traffic growth by 20-30%.
CRM Manager (Digital and Data analytics) at Chow Tai Fook Jewellery
April 30, 2023 - August 1, 2025Enhanced website functionality and conversion rate optimization, increasing user engagement and online membership redemption by 5-10%. Managed CRM system functionality and analytics tools, ensuring a smooth user experience.
Senior Regional Digital Marketing Manager at AIA Group
August 31, 2022 - August 1, 2025Led SEM and SEO PoCs with a data-centric approach, including Google Performance Max pilot tests, achieving higher leads and brand impressions. Oversaw a complete Group website overhaul, boosting traffic beyond 3 million visitors. Improved lead generation by 49% and brand visibility by 68%, while reducing cost per lead by 38% through targeted campaigns. Developed content marketing for AIA Vitality community, managed social listening and brand monitoring, and promoted products through performance marketing campaigns.
Regional Digital Marketing Manager at Mayborn Group Tommee Tippee
June 30, 2021 - August 1, 2025Provided digital consultancy across 12 APAC regions, optimizing CRM segmentation with a 10% uplift in response rates. Developed and executed global digital content strategy tailored for local markets, improving brand sentiment by 15-25%. Managed comprehensive digital campaigns across multiple channels and pioneered a Shopify DTC Eshop that achieved HK$5M in sales and tripled average transaction value. Drove a 200% increase in HKTV Mall sales reaching HK$4M annually, while effectively managing ROI and budgets.
Senior Digital Marketing Executive at VF Group Timberland
July 31, 2016 - August 1, 2025Managed website content and optimization to improve customer journey and satisfaction. Led social listening projects enhancing brand positioning by 10-20%. Executed CRM and loyalty programs integrating the Perkd app and targeted newsletters, growing membership by over 5,000 annually.
Senior Digital Marketing Officer at ChowSang Sang Jewellery
November 30, 2014 - August 1, 2025Pioneered an O2O campaign that integrated online marketing with in-store experiences, driving HK$200K in sales with a 3% conversion rate.
Technical Ad Operation Manager at FiveStones Limited
January 31, 2013 - August 1, 2025Managed technical ad operations and campaign executions.
Senior Ad Operation Executive at iClick Interactive
December 31, 2012 - August 1, 2025Handled senior ad operations focusing on digital ad campaign success.
Education
Bachelor of Arts at Hong Kong Shue Yan University - Hong Kong
September 1, 2001 - May 31, 2005Bachelor of Arts at Hong Kong Shue Yan University - Hong Kong
September 1, 2001 - May 31, 2005Diploma at HKU Space Hong Kong
August 1, 2008 - June 30, 2009Bachelor of Arts at Hong Kong Shue Yan University
September 1, 2001 - May 31, 2005Diploma at HKU Space Hong Kong
August 1, 2008 - June 30, 2009Qualifications
Certificate of Psychology of Motivation, Leadership Employee Well-being
March 1, 2022 - May 31, 2023Art Therapy
January 1, 2023 - January 31, 2024Business Analytics: Decision-Making Using Data
August 1, 2020 - November 30, 2020Digital Revolution
June 1, 2016 - August 31, 2017Executive Diploma in Strategic Brand Management
August 1, 2014 - February 28, 2015Diploma of Multimedia Web Design & Interactive App
August 1, 2008 - June 30, 2009Certificate in Business Automation with chatGPT
January 1, 2024 - October 31, 2024Certificate in ChatGPT for Marketing & Ecommerce
January 1, 2024 - October 31, 2024Certificate of Psychology of Motivation, Leadership Employee Well-being
March 1, 2022 - May 31, 2023Art Therapy
January 1, 2023 - January 31, 2024Business Analytics: Decision-Making Using Data
August 1, 2020 - November 30, 2020Digital Revolution
June 1, 2016 - August 31, 2017Executive Diploma in Strategic Brand Management
August 1, 2014 - February 28, 2015Certificate in Business Automation with chatGPT
January 1, 2024 - October 31, 2024Certificate in ChatGPT for Marketing & Ecommerce
January 1, 2024 - October 31, 2024Certificate of Psychology of Motivation, Leadership Employee Well-being
March 1, 2022 - May 31, 2023Art Therapy
January 1, 2023 - January 31, 2024Business Analytics: Decision-Making Using Data
August 1, 2020 - November 30, 2020Digital Revolution
June 1, 2016 - August 31, 2017Executive Diploma in Strategic Brand Management
August 1, 2014 - February 28, 2015Certificate in Business Automation with chatGPT
January 1, 2024 - October 31, 2024Certificate in ChatGPT for Marketing & Ecommerce
January 1, 2024 - October 31, 2024Industry Experience
Consumer Goods, Retail, Financial Services, Software & Internet, Telecommunications
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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