Marketing Manager at Anytime Fitness Ashba Pte Ltd

Led marketing initiatives from ground up, focusing on driving engagement and awareness. Developed and executed marketing strategies aligned with business objectives. Collaborated with external stakeholders to plan and execute events. Led end-to-end digital marketing campaigns across platforms (SEO/SEM, account-based marketing, performance-based campaigns) to drive growth and social media engagement. Scaled communities through Telegram, Twitter/X and Discord; grew platform user base to 4k+ with ~1k registered and cleared regulatory checks.

Marketing Manager at Standard Hash Singapore

Led marketing initiatives from the ground up, focusing on driving engagement and awareness. Developed and executed marketing strategies aligned with business objectives. Collaborated with stakeholders to plan and execute events. Managed end-to-end digital marketing campaigns including SEO/SEM, account based marketing, and performance-driven efforts to boost social media growth. Worked with business and sales teams to develop customer acquisition and revenue growth strategies. Developed product positioning to drive growth. Handled internal and external communications, content and media direction, and represented the company at events. Scaled community channels such as Telegram (8K+), Twitter (now X), and Discord. Grew platform user base to 4K+ with regulatory compliance.

Marketing Manager at Standard Hash Singapore

Led marketing initiatives from ground up, focusing on driving engagement and awareness. Developed and executed marketing strategies aligned with business objectives. Collaborated with external stakeholders to plan and execute events. Managed digital marketing campaigns across multiple platforms including SEO/SEM and account-based marketing, driving social media growth. Worked with business and sales teams to develop customer acquisition and revenue growth strategies. Managed internal and external communications, content and media direction to drive traffic and growth. Key representative at events for partnerships, press, and media. Scaled various communities across Telegram, Twitter (now X), and Discord. Scaled platform userbase to over 4,000 users with regulatory compliance processes.

Marketing Manager at Standard Hash Singapore

Led marketing initiatives from the ground up focusing on driving engagement and awareness. Developed and executed marketing strategies aligned with business objectives. Collaborated with external stakeholders to plan and execute events. Managed end-to-end digital marketing campaigns including SEO/SEM and account-based marketing campaigns to drive social media growth. Coordinated with business and sales teams for customer acquisition and revenue growth strategies. Developed product positioning and managed internal and external communications. Responsible for scaling various communities across channels like Telegram, Twitter (now X), and Discord and scaled platform userbase to over 4k users with regulatory clearance processes implemented.

Social Media Marketing and Growth Manager at Dreamforest Productions

Developed a comprehensive paid acquisition strategy across Google, TikTok, Facebook, and YouTube, achieving 3000% growth in user base. Built strong brand awareness and voice, growing TikTok followers to 14K in 3 months. Led business reporting on marketing spend versus user acquisition with a team of five for quarterly KPIs. Produced marketing and social page designs and interactive multimedia campaigns, including video production and creative writing for video descriptions.

Social Media Marketing and Growth Manager at Dreamforest Productions | Singapore

Developed a comprehensive paid acquisition strategy across Google, TikTok, Facebook, and YouTube, resulting in 3000% growth in userbase from ground up. Built strong brand awareness leveraging TikTok to grow followers to 14k in 3 months. Led reporting of marketing spend and user acquisition KPIs in a team environment. Managed marketing and social page design, interactive multimedia campaigns, video production, and creative writing for video descriptions.

Social Media Marketing and Growth Manager at Dreamforest Productions | Singapore

Developed and implemented comprehensive paid acquisition strategies across Google, Tiktok, Facebook, and YouTube resulting in 3000% userbase growth. Built brand awareness and voice leveraging TikTok to grow followers to 14k within three months. Led business reporting on marketing spend vs user acquisition for quarterly KPIs. Managed marketing and social page designs and interactive multimedia campaigns, including video production and creative writing for video descriptions.

Growth Marketing / Creative Director at The Working Capital Pte Ltd

Directed growth marketing campaigns and creative direction; led UI/UX process flows; collaborated on corporate communications and events; designed marketing materials and paid ad campaigns to drive growth.

Marketing Manager / Growth Marketing Manager / Business Communications at Anytime Fitness Ashba Pte Ltd

Led design strategy, campaigns and creative vision for umbrella of emerging web3 brands. Identified trends and adopted scalable marketing strategies. Directed content and media to drive traffic and growth. Served as primary liaison at events for partnerships, press & media. Go-to person for corporate communications. Scaled communities across Telegram, Twitter/X and Discord; grew platform user base to 4k+ with 1k registered.

Marketing Manager / Growth Marketing Manager at Ashba Pte Ltd

Led marketing initiatives from ground up, focusing on engagement; developed and executed end-to-end digital marketing campaigns across platforms (SEO/SEM, paid ads, AB testing); managed social media content and multimedia campaigns; collaborated with external stakeholders to plan events; wrote and edited press materials.

Marketing Manager at Bit Engine Pte Ltd

Led design strategy, campaigns, and creative vision for emerging web3 brands. Identified trends and implemented scalable strategies. Responsible for content and media direction to increase traffic and growth. Key spokesperson for events related to partnerships, press, and media. Managed a team of 3 to scale community channels via Telegram, Twitter (X), and Discord. Designed UI/UX for mobile apps including AI dating chatbot, poker app, and fitness tracker. Developed high fidelity prototypes, user guidelines, and presentation decks. Directed marketing and social page design, multimedia campaigns including video production, and offline marketing initiatives. Authored press releases and co-edited whitepapers.

Marketing Manager at Bit Engine Pte Ltd | Singapore

Led design strategy, campaigns, and creative vision for emerging web3 brands. Identified trends and adopted scalability strategies. Directed content and media efforts to drive traffic and growth. Acted as key representative for partnerships, press, and corporate communications. Managed a team to scale communities across Telegram, Twitter (now X), and Discord. Designed UI/UX for mobile app versions of tech products including an AI dating chatbot, poker app, and fitness tracker. Led prototype design, user guidelines, and presentations. Oversaw marketing page design and interactive multimedia campaigns including video production. Planned and managed offline marketing initiatives. Authored press releases and co-edited whitepapers for brands.

Marketing Manager at Bit Engine Pte Ltd | Singapore

Led design strategy, campaigns, and creative vision for a portfolio of emerging web3 brands. Identified trends and strategies for scalability. Directed content and media to drive traffic and growth. Acted as key representative at events for partnerships, press, and media. Managed community scaling through Telegram, Twitter (now X), and Discord channels. Designed UI/UX for mobile apps including AI dating chatbot, poker app, and fitness tracker. Created high fidelity prototypes, user guidelines, presentation decks, and concepts. Managed marketing and social page designs as well as interactive multimedia campaigns including video production. Oversaw offline marketing initiatives and wrote/coedited press releases and whitepapers.

Social Media Marketing Manager at Anytime Fitness Ashba Pte Ltd

Managed social media platforms and marketing campaigns for all 4 of Ashba's clubs on a contract basis. Oversaw marketing and social pages design and interactive multimedia campaigns, including video production tailored to campaigns.

Community Lead at Sapio Pte Ltd

In charge of community growth and engagement; liaised with external media partners for press releases; maintained relationships with key stakeholders.

Community Lead at The Working Capitol Pte Ltd

Maintained key stakeholder relationships and managed front desk and daily operations. Acted as first point of contact between clients and management. Played a crucial role in maintaining at least 85% occupancy during tenure as part of the sales team. Liaised with external media for press releases and partnerships. Produced monthly reports for accounts. Responsible for daily opening and closing of sales and meeting room sales targets.

Social Media Marketing Manager at Anytime Fitness Ashba Pte Ltd

Managed social media platforms and marketing campaigns for four clubs on a contract basis. Designed marketing and social pages and executed interactive multimedia campaigns including video production. Produced, filmed, and edited video campaigns tailored to each outlet's Anytime Fitness yearly campaigns. Coordinated with external media parties for franchise articles and showcases. Photographed promotional pictures for an F1 article on a new outlet. Maintained member relations to ensure renewal rates.

Community Lead at The Working Capitol Pte Ltd | Singapore

Maintained stakeholder relationships and managed front desk and daily operations. Served as first contact point between clients and management. Played key role in maintaining at least 85% occupancy. Liaised with media for press releases and partnerships. Produced monthly reports for accounts team. Responsible for daily opening and closing of sales and meeting rooms sales targets.

Social Media Marketing Manager at Anytime Fitness Ashba Pte Ltd | Singapore

Managed social media platforms and marketing campaigns for 4 clubs on a contract basis. Designed marketing and social pages with interactive multimedia campaigns including video production. Developed, produced, filmed, and edited video campaigns for yearly Anytime Fitness campaigns. Liaised with external media for franchisee articles and showcases. Captured promotional materials used in media articles. Maintained member relations to ensure renewal rates.

Community Lead at The Working Capitol Pte Ltd | Singapore

Maintained key stakeholder relationships and daily front desk operations. Served as first point of contact between clients and management. Played a key role in maintaining at least 85% occupancy during tenure. Liaised with external media for press releases and partnerships. Produced monthly reports for accounts team and managed daily sales activities including meeting room sales targets.

Social Media Marketing Manager at Anytime Fitness Ashba Pte Ltd | Singapore

Managed social media platforms and marketing campaigns for multiple club outlets on a contract basis. Designed interactive multimedia campaigns including video production. Produced tailored video campaigns for yearly fitness marketing campaigns. Liaised with external media for franchisee articles and showcases. Responsible for promotional photography for media features. Maintained member relations to ensure renewal rates.

Marketing Manager / Growth Marketing Manager at Ashba Pte Ltd / Anytime Fitness Singapore

Led end-to-end digital marketing campaigns across platforms; oversaw growth marketing, creative direction, and content strategy for multiple emerging web brands; collaborated with external stakeholders and events; directed UI/UX for mobile app versions of tech products.

Creative Direction at Sapio Pte Ltd

Managed design workflow among team members, overseeing creative conceptualization and construction management for Raffles Place campaign. Achieved KPIs for growing user database to 2000 users in one month. Part of the initial team responsible for social media branding and creative direction for online and offline presence. Collaborated on producing high fidelity prototypes, user guidelines, presentation decks, and concepts.

Creative Direction at Sapio Pte Ltd | Singapore

Managed design workflow and creative conceptualisation for campaigns including Raffles Place. Achieved KPIs growing user database to 2000 users in one month. Part of the initial team developing social media branding and creative direction for online and offline presence. Participated in production of high fidelity prototypes, user guidelines, presentations, and concepts as part of a team.

Creative Direction at Sapio Pte Ltd | Singapore

Managed design workflow among team members and oversaw creative conceptualization and construction management for the Raffles Place campaign. Achieved KPIs by growing user database to 2000 users in one month. Participated in establishing social media branding and creative direction for both online and offline presence. Collaborated on production of high fidelity prototypes, user guidelines, presentation decks, and concepts.

Sales Associate & Beauty Advisor at Sephora Singapore

Top sales associate under skincare consistently. Managed customer relations and learned beauty product marketing. Worked on CRM systems and inventory and stock management.

Sales Associate & Beauty Advisor at Sephora Singapore | Singapore

Consistently top sales associate in skincare category. Managed customer relations and learned about beauty product marketing. Worked on customer relationship management (CRM). Managed inventory and stock.

Sales Associate & Beauty Advisor at Sephora Singapore | Singapore

Top sales associate under skincare consistently. Managed customer relations and learned beauty product marketing during tenure. Worked on CRM and handled inventory and stock management.