Hi, I'm Anurag Sharma, a results-driven Campaign Specialist with over 7 years of experience in digital marketing campaign management and execution. I've had the opportunity to work extensively with powerful marketing platforms like Oracle Responsys, Maxymiser, Salesforce Marketing Cloud, CIM, and CMT, helping craft targeted audience segments and optimizing customer journeys. My strong front-end development skills in HTML, CSS, and JavaScript allow me to blend creativity with technical expertise to deliver impactful campaigns. I pride myself on being meticulous and process-driven, always striving for quality while working under tight deadlines. Collaboration is key in my approach — I enjoy working closely with creative, data, and project teams to ensure campaigns run smoothly and deliver great results. If you're looking for someone agile with strategic thinking and a passion for marketing technology, let's connect!

Anurag Sharma

Hi, I'm Anurag Sharma, a results-driven Campaign Specialist with over 7 years of experience in digital marketing campaign management and execution. I've had the opportunity to work extensively with powerful marketing platforms like Oracle Responsys, Maxymiser, Salesforce Marketing Cloud, CIM, and CMT, helping craft targeted audience segments and optimizing customer journeys. My strong front-end development skills in HTML, CSS, and JavaScript allow me to blend creativity with technical expertise to deliver impactful campaigns. I pride myself on being meticulous and process-driven, always striving for quality while working under tight deadlines. Collaboration is key in my approach — I enjoy working closely with creative, data, and project teams to ensure campaigns run smoothly and deliver great results. If you're looking for someone agile with strategic thinking and a passion for marketing technology, let's connect!

Available to hire

Hi, I’m Anurag Sharma, a results-driven Campaign Specialist with over 7 years of experience in digital marketing campaign management and execution. I’ve had the opportunity to work extensively with powerful marketing platforms like Oracle Responsys, Maxymiser, Salesforce Marketing Cloud, CIM, and CMT, helping craft targeted audience segments and optimizing customer journeys. My strong front-end development skills in HTML, CSS, and JavaScript allow me to blend creativity with technical expertise to deliver impactful campaigns.

I pride myself on being meticulous and process-driven, always striving for quality while working under tight deadlines. Collaboration is key in my approach — I enjoy working closely with creative, data, and project teams to ensure campaigns run smoothly and deliver great results. If you’re looking for someone agile with strategic thinking and a passion for marketing technology, let’s connect!

See more

Experience Level

Expert
Expert
Expert

Work Experience

Campaign Specialist at Oracle
September 1, 2020 - August 1, 2025
Orchestrated multichannel marketing campaigns in Oracle Responsys, leveraging dynamic content, personalization logic, and advanced testing to achieve client objectives. Utilized Litmus and platform-based reporting analyzing campaign rendering, customer journey effectiveness, and content performance. Key contributor to campaign ideation and strategic planning, ensuring optimal campaign delivery across digital touchpoints.
Web Developer Analyst at Accenture
September 1, 2020 - Present
Led end-to-end planning, setup, deployment, and optimization of email and direct marketing campaigns using Oracle Responsys, Salesforce Marketing Cloud (SFMC), CIM, and CMT. Executed advanced audience segmentation, journey design, and dynamic content strategies to drive targeted customer engagement and maximize campaign performance. Configured and managed A/B testing, monitoring key metrics and optimizing campaigns for deliverability, open/click rates, and conversion. Collaborated closely with creative, data, and project management teams to implement personalized messaging and ensure seamless campaign launches across channels. Managed campaign calendars and workflows, ensuring timely execution and accurate reporting to stakeholders.
Associate Campaign Specialist at Versatiletech
December 31, 2017 - August 1, 2025
Coordinated the full lifecycle of email campaign execution—from user segmentation and template customization to deployment and results analysis. Optimized workflows by collaborating with creative, technical, and analytics teams, driving improved engagement and KPIs. Contributed actionable insights from campaign data and customer feedback, supporting continuous improvement initiatives.

Education

Bachelor of Engineering at Visvesvaraya Technological University Bengaluru
July 1, 2011 - May 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail