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Hi, I'm Sofia Vieyra Kralis, a passionate and results-driven Publicist with a strong background in brand storytelling and strategic marketing. I thrive in fast-paced environments, taking on challenges with a proactive mindset, and enjoy leading teams towards collaborative and innovative solutions. My expertise spans digital marketing, content creation, and audience engagement, with a creative and data-driven approach to enhancing brand positioning. I have experience working with influencer marketing, event coordination, and digital communication, having contributed to campaigns for brands like Red Bull and healthcare clients. I love combining creativity with analytics to deliver impactful marketing results and am always eager to learn and grow in the evolving marketing landscape.…Hi, I'm Sofia Vieyra Kralis, a passionate and results-driven Publicist with a strong background in brand storytelling and strategic marketing. I thrive in fast-paced environments, taking on challenges with a proactive mindset, and enjoy leading teams towards collaborative and innovative solutions. My expertise spans digital marketing, content creation, and audience engagement, with a creative and data-driven approach to enhancing brand positioning. I have experience working with influencer marketing, event coordination, and digital communication, having contributed to campaigns for brands like Red Bull and healthcare clients. I love combining creativity with analytics to deliver impactful marketing results and am always eager to learn and grow in the evolving marketing landscape.

Sofia Vieyra Kralis

Influencer Marketing Manager, Social Media Manager, Content Creator, +2

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Hi, I'm Sofia Vieyra Kralis, a passionate and results-driven Publicist with a strong background in brand storytelling and strategic marketing. I thrive in fast-paced environments, taking on challenges with a proactive mindset, and enjoy leading teams towards collaborative and innovative solutions. My expertise spans digital marketing, content creation, and audience engagement, with a creative and data-driven approach to enhancing brand positioning. I have experience working with influencer marketing, event coordination, and digital communication, having contributed to campaigns for brands like Red Bull and healthcare clients. I love combining creativity with analytics to deliver impactful marketing results and am always eager to learn and grow in the evolving marketing landscape.…Hi, I'm Sofia Vieyra Kralis, a passionate and results-driven Publicist with a strong background in brand storytelling and strategic marketing. I thrive in fast-paced environments, taking on challenges with a proactive mindset, and enjoy leading teams towards collaborative and innovative solutions. My expertise spans digital marketing, content creation, and audience engagement, with a creative and data-driven approach to enhancing brand positioning. I have experience working with influencer marketing, event coordination, and digital communication, having contributed to campaigns for brands like Red Bull and healthcare clients. I love combining creativity with analytics to deliver impactful marketing results and am always eager to learn and grow in the evolving marketing landscape.

Available to hire

Hi, I’m Sofia Vieyra Kralis, a passionate and results-driven Publicist with a strong background in brand storytelling and strategic marketing. I thrive in fast-paced environments, taking on challenges with a proactive mindset, and enjoy leading teams towards collaborative and innovative solutions. My expertise spans digital marketing, content creation, and audience engagement, with a creative and data-driven approach to enhancing brand positioning.

I have experience working with influencer marketing, event coordination, and digital communication, having contributed to campaigns for brands like Red Bull and healthcare clients. I love combining creativity with analytics to deliver impactful marketing results and am always eager to learn and grow in the evolving marketing landscape.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Beginner

Work Experience

Digital Communication Specialist, Social Media Manager, Content Planner and Creator at Marketing and advertising agency "CAPITAN"

December 31, 2023 - August 1, 2025

Digital Communication Specialist with expertise as a Social Media Manager, Content Planner, and Creator. Experienced in digital trafficking, optimizing ad performance and audience targeting. Successfully implemented data-driven strategies in the healthcare sector, including Avalian, achieving a 15% monthly growth in engagement and reach.

Network Management, Copywriting, Content Planning and Brand Identity Creation at Marketing and advertising agency "BECO - Grupo Creativo"

December 31, 2023 - August 1, 2025

Skilled in network management, copywriting, content planning, and brand identity creation. Developed strategies that boosted engagement and visibility, managing social media calendars and crafting impactful copy. Achieved significant growth in key metrics, enhancing reach and interaction.

Social Media Manager at Marketing and advertising agency "BOINA”

January 1, 2023 - Present

Social Media Manager with expertise in content planning, creation, and programming. Developed and executed successful advertising campaigns for the hospitality industry, significantly increasing visibility and sales during peak seasons, such as September.

Influencer Marketing Management, Account Execution and Event Coordination at Marketing and advertising agency "WEIV.APP"

December 31, 2022 - August 1, 2025

Experienced in Influencer Marketing Management, account execution, and event coordination. Through strategic profile analysis, successfully matched brands with the right influencers, driving audience growth and engagement. Coordinated impactful events, including BTL activations for brands like Red Bull, effectively positioning them in the market. Skilled in content planning, creation, and brand diagnosis, ensuring a strong and consistent brand presence. Additionally, directed photography for fashion brands, enhancing their visual identity and storytelling.