Hi, I'm Andrii Mykhailiuk, a Digital Marketing Manager with extensive experience in developing and managing digital marketing strategies across various platforms including Google Ads and Meta Ads. I specialize in SEO promotion, content strategy, and performance analysis to deliver tangible growth in organic traffic and social media reach. I'm passionate about driving viral marketing campaigns and refining unique selling propositions to boost brand visibility and engagement. Throughout my career, I have worked across multiple industries such as energy, pharmaceuticals, agricultural machinery, and brewing equipment, consistently achieving significant improvements in traffic, engagement, and sales metrics. I am eager to further my professional growth and contribute to an international company's success with my digital marketing expertise.

Andrii Mykhailiuk

Hi, I'm Andrii Mykhailiuk, a Digital Marketing Manager with extensive experience in developing and managing digital marketing strategies across various platforms including Google Ads and Meta Ads. I specialize in SEO promotion, content strategy, and performance analysis to deliver tangible growth in organic traffic and social media reach. I'm passionate about driving viral marketing campaigns and refining unique selling propositions to boost brand visibility and engagement. Throughout my career, I have worked across multiple industries such as energy, pharmaceuticals, agricultural machinery, and brewing equipment, consistently achieving significant improvements in traffic, engagement, and sales metrics. I am eager to further my professional growth and contribute to an international company's success with my digital marketing expertise.

Available to hire

Hi, I’m Andrii Mykhailiuk, a Digital Marketing Manager with extensive experience in developing and managing digital marketing strategies across various platforms including Google Ads and Meta Ads. I specialize in SEO promotion, content strategy, and performance analysis to deliver tangible growth in organic traffic and social media reach. I’m passionate about driving viral marketing campaigns and refining unique selling propositions to boost brand visibility and engagement.

Throughout my career, I have worked across multiple industries such as energy, pharmaceuticals, agricultural machinery, and brewing equipment, consistently achieving significant improvements in traffic, engagement, and sales metrics. I am eager to further my professional growth and contribute to an international company’s success with my digital marketing expertise.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Ukrainian
Fluent
Russian
Fluent

Work Experience

Chief Digital Officer at Kar-ka.co.il
January 31, 2025 - August 1, 2025
Managed Google Ads campaigns across Search, Display, YouTube, and Shopping Ads. Conducted A/B testing, optimized bids and keywords to meet KPIs. Managed META Ads with audience segmentation and retargeting. Conducted SEO audits including technical error analysis, site speed, and usability improvements, while expanding keyword lists and managing PBN network creation. Set up analytics systems (Google Analytics, Meta Pixel), analyzed user behavior, and continuously optimized campaigns to reduce customer acquisition costs. Developed creative concepts for advertising and trained team members while overseeing website and landing page development and modifications.
Digital marketer at TEK Energy
April 30, 2023 - August 1, 2025
Analyzed marketing strategies and competitive landscapes using various tools. Selected and managed SEO teams and developed SEO promotion strategies. Created digital marketing and social media strategies including content roadmaps and corporate styles. Managed paid traffic via Google Ads and Meta Ads with continuous optimization and strategic input on USP development. Conducted viral marketing in local Facebook groups and analyzed customer feedback. Managed Facebook Ads Manager and scaled campaigns. Generated detailed analytical reports on campaigns using Google Analytics, Search Console, and Facebook.
Digital marketing manager at PJSC FITOFARM
January 31, 2021 - August 1, 2025
Developed online marketing strategies for OTC/RX products, planned omnichannel digital promotions, and participated in multimedia production processes. Managed Google Ads strategies for pharmaceutical products including search and display campaigns. Set analytics goals and integrated them with advertising accounts. Crafted target audience hypotheses for Facebook Ads and prepared weekly performance reports linking media data to sales and market share. Handled tenders and public procurement via online platforms.
Marketing Manager at Amaco Ukraine
December 31, 2019 - August 1, 2025
Created and implemented digital marketing strategies adapting the see-think-do-care concept. Controlled SEO efforts including site optimization and link building while monitoring analytics tools. Planned media strategies and prepared marketing materials in collaboration with contractors. Edited and processed video clips for YouTube campaigns. Participated in content planning and coordinated ad campaigns on Facebook/Instagram including retargeting and custom conversions. Managed trigger mailings and turnkey marketing projects such as events and seminars. Maintained client and supplier partnerships.
Digital marketer at Heinrich Schulz
October 31, 2018 - August 1, 2025
Organized lead generation and improved website usability with sales triggers. Managed webmaster, SEO specialist, and designer work. Maintained online advertising accounts in Google Ads and Yandex Direct. Managed email mailings and conducted competitor and SWOT analyses. Produced technical specifications for imagery and video content. Monitored and participated in exhibitions and festivals. Wrote press releases, news, and landing page texts. Supervised junior marketers and created websites, resulting in increased traffic and lead generation.
Digital Marketing Manager (PPC Manager) at TEK
February 1, 2021 - Present
Develop and manage digital marketing strategy including leading digital advertising campaigns via Google Ads (Search + GDN) and Meta Ads. Lead content strategy on Meta platforms and LinkedIn, develop semantic core and SEO promotion using tools like Screamingfrog, Ahrefs, and Serpstat. Facilitate strategic sessions for USP development and continuously analyze and improve USP. Drive viral marketing and monitor advertising performance using Google Analytics, Google Search Console, Facebook reports, and Google Tag Manager. Achievements include 15 times growth in organic traffic, 200% increase in the number of requests over 8 months, and a 35% increase in organic social reach.
Digital Marketer at PJSC Fitofarm
January 31, 2021 - August 1, 2025
Developed digital marketing strategies for OTC/RX pharmaceutical products. Planned omnichannel digital promotion, managed Google Ads campaigns, and set goals and integrations with Google Analytics and Google Tag Manager. Tested target audience hypotheses and managed reports overlaying advertising indicators with weekly sales dynamics and market share metrics. Achievements include market share growth of 2-2.5% per year and a 203% increase in social network loyalty and engagement.
Marketer at Amaco
November 30, 2018 - August 1, 2025
Developed and implemented digital marketing strategy for agricultural machinery sector. Monitored website traffic and behavior analytics through Google Analytics and Google Tag Manager, processed video clips for advertising, launched and optimized advertising campaigns, analyzed competitors, organized trigger mailings, and managed marketing events. Achievements include re-launching the YouTube channel with substantial increase in content, subscribers, and engagement, and a 317% growth in sales-related applications and calls in one year.
Marketer at Heinrich Schultz
November 30, 2016 - August 1, 2025
Created lead generation through internet marketing channels and improved site usability by adding sales triggers. Managed contractors and advertising accounts (Google Ads, Yandex Direct), implemented CPA strategy, managed marketplace accounts, conducted competitor monitoring and SWOT analysis. Produced website landing pages and increased online purchases and traffic while optimizing marketing budget. Supported market expansion including Kazakhstan and EU education sectors.
Digital Marketing Manager (PPC Manager) at TEK
February 1, 2021 - Present
Conceptualize, develop, and manage implementation of digital marketing strategy. Lead digital advertising campaigns using Google Ads (Search + GDN) and Meta Ads. Lead content strategy in Meta platforms and LinkedIn. Develop semantic core and SEO promotion strategy using tools such as Screamingfrog, Ahrefs, and Serpstat. Facilitate strategic sessions for USP development, analyze and refine USP, drive viral marketing campaigns. Monitor performance of advertising campaigns using Google Analytics, Google Search Console, Facebook reports, and Google Tag Manager. Monitor results in Facebook, Google, Instagram via Google Ads editor and Facebook Ads Manager. Achievements include growing organic traffic by 15 times, decreasing price per request and increasing number of requests by 200% over 8 months, and increasing organic reach in social networks by 35% over 8 months.
Digital Marketer at PJSC Fitofarm
January 31, 2021 - August 1, 2025
Developed digital marketing strategies for OTC/RX products. Planned omnichannel promotion in digital terms. Developed promotion strategy in Google Ads including Search, GDN, Bumper-Ads, and pre-roll ads. Set and integrated goals in Google Analytics and Google Ads. Developed and tested target audience hypotheses. Managed reports overlaying advertising campaign indicators with weekly sales dynamics and market share. Achievements include growth of market share by 2-2.5% per year and increased social network engagement by 203%.
Marketer at AMACO
November 30, 2018 - August 1, 2025
Developed and implemented digital marketing strategy. Monitored reports in Google Analytics and Data Studio. Analyzed website traffic and behavior using Google Analytics and Google Tag Manager. Edited videos using VSDC Video Editor. Launched and managed advertising campaigns, analyzed and optimized them. Conducted competitor analysis with SimilarWeb, Popsters, and Serpstat. Organized trigger mailings using SendExpert and managed marketing events. Achievements include re-launching YouTube channel with 50% increase in content, 117% increase in subscribers, 39% increase in engagement, and 317% increase in applications and calls in commercial vehicle sales over one year.
Marketer at Heinrich Schultz
November 30, 2016 - August 1, 2025
Created lead generation through internet marketing channels. Improved site usability by adding sales triggers and calls to action. Managed contractors including webmaster, SEO specialist, and designers. Implemented CPA strategy. Managed marketplace accounts such as Prom.ua, AllBiz, Alibaba. Supervised junior marketers and managed advertising accounts (Google Ads, Yandex Direct). Organized mailings using SendPulse. Conducted competitor monitoring and SWOT analysis. Developed specifications for images and videos. Created press releases and content for landing pages. Achievements include creating multiple website landing pages, increasing online purchases by 17%, increasing site traffic by 40%, optimizing marketing budget by 12%, and expanding sales to new markets including Kazakhstan and EU.

Education

Marketing degree at Kyiv National Economic University
January 1, 2007 - December 31, 2012
Master’s degree at Kyiv National Economic University
January 1, 2007 - December 31, 2013
Master's degree at Kyiv National Economic University
January 1, 2007 - December 31, 2013

Qualifications

Academy of Internet Marketing WebPromoExperts - SMM
January 1, 2016 - January 31, 2016
Digital Marketing for Pharma Business
January 1, 2020 - January 2, 2020
Effective SMM
January 1, 2017 - December 31, 2017
Effective SMM
January 1, 2017 - December 31, 2017

Industry Experience

Financial Services, Energy & Utilities, Life Sciences, Manufacturing, Agriculture & Mining, Consumer Goods