I am a dedicated professional with extensive experience in project management, marketing, and public relations within government administration. I specialize in leading projects that reform business lifecycle processes and enhance user experiences through innovative digital platforms. My passion lies in creating seamless communication strategies and delivering valuable data products that meet user needs. With a strong background in ISO standards and international cooperation, I enjoy working on impactful projects that improve organizational efficiency and customer satisfaction. I am also skilled in SEO and digital marketing tools, always striving to strengthen brand image and user engagement through creative solutions and strategic planning.…

Irena Lazarova

I am a dedicated professional with extensive experience in project management, marketing, and public relations within government administration. I specialize in leading projects that reform business lifecycle processes and enhance user experiences through innovative digital platforms. My passion lies in creating seamless communication strategies and delivering valuable data products that meet user needs. With a strong background in ISO standards and international cooperation, I enjoy working on impactful projects that improve organizational efficiency and customer satisfaction. I am also skilled in SEO and digital marketing tools, always striving to strengthen brand image and user engagement through creative solutions and strategic planning.…

Available to hire

I am a dedicated professional with extensive experience in project management, marketing, and public relations within government administration. I specialize in leading projects that reform business lifecycle processes and enhance user experiences through innovative digital platforms. My passion lies in creating seamless communication strategies and delivering valuable data products that meet user needs.

With a strong background in ISO standards and international cooperation, I enjoy working on impactful projects that improve organizational efficiency and customer satisfaction. I am also skilled in SEO and digital marketing tools, always striving to strengthen brand image and user engagement through creative solutions and strategic planning.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
German
Advanced
Croatian
Advanced
Macedonian
Fluent

Work Experience

Advisor in planning, development and international cooperation at Central register of the Republic of Macedonia
December 31, 2016 - August 1, 2025
Planned and coordinated institutional development with responsibility for communication and international cooperation. Implemented and maintained ISO standards. Served as IMS Internal Auditor for ISO 9001:2008, ISO 14001:2004, and OHSAS 18001:2007, and as Internal Auditor ISO 27001:2000. Also acted as Lead Auditor for ISO 9001.
Advisor in planning, development and international cooperation at Central register of the Republic of Macedonia
December 31, 2016 - August 1, 2025
Planned and coordinated institutional development, handled communication and international cooperation, and implemented and maintained ISO standards. Served as IMS Internal Auditor for ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007, and Internal Auditor for ISO 27001:2000. Lead Auditor for ISO 9001.
Head of Marketing and public relation department / Product Owner / Project Manager at Central register of the Republic of Macedonia
November 1, 2016 - Present
Led marketing and public relations department while acting as Product Owner and Project Manager for key projects aimed at business lifecycle reform. Managed the delivery of a new user portal and redesigned existing web applications. Participated in developing strategies for new data products, maintained CMS, and improved user experience and communication with all user groups. Coordinated external communications, customer care, and media presentations. Analyzed website performance metrics and ensured timely information dissemination. Provided support for sales data processes and managed promotional material preparation. Organized public opinion surveys and participated in institutional rebranding. Authored manuals, publications, and informative brochures. Executed advanced SEO operations and handled production deployment of several IT projects, including e-Receipt and Electronic Payment Systems. Served as Executive Committee member and Assistant Secretary of the Corporate Registers Foru
Head of Marketing and public relation department / Product Owner / Project Manager at Central register of the Republic of Macedonia
November 1, 2016 - Present
Acting Product Owner and Project Manager of the New Central Register platform for business lifecycle reform. Managed delivery of a new user portal and redesign of existing applications. Participated in strategy creation for new business data products. Maintained CMS, created new services and content. Responsible for user experience, scope and change management of the Common Platform. Coordinated communication with user groups to improve UX/UI and marketing operations. Participated in Anti Money Laundering and Beneficial Ownership projects. Coordinated external communication, customer care, CRM role strengthening, and website analytics. Led promotional materials development and media presentation. Organized public opinion surveys. Participated in rebranding efforts, managed product development, authored manuals and brochures, provided advanced SEO operations, and served on the Executive Committee of the Corporate Registers Forum. Managed deployment of projects including new service port

Education

Master of science at Sts. Cyril and Methodius, Institute of sociological, political and juridical research, Skopje
February 1, 2013 - February 1, 2013
Bachelor's degree at University 'Sts. Cyril and Methodius' – Skopje, R.N. Macedonia
January 1, 2002 - December 31, 2006
Master of science at Sts. Cyril and Methodius, Institute of sociological, political and juridical research, Skopje
February 1, 2013 - February 28, 2013
Bachelor's degree at University 'Sts. Cyril and Methodius', Skopje, R.N. Macedonia
January 1, 2002 - December 31, 2006

Qualifications

Certified court translator (English language)
January 1, 2012 - December 31, 2012
Certified Lead Auditor certified by Lloyd's Register Group Limited / ISO 9001
January 11, 2030 - August 1, 2025
Certified Auditor internal in accordance with ISO 9001, 14001, 18001, 27001
January 11, 2030 - August 1, 2025
Certified court translator (English language)
January 1, 2012 - December 31, 2012
Certified Lead Auditor certified by Lloyd's Register Group Limited / ISO 9001
January 11, 2030 - August 1, 2025
Certified Auditor internal in accordance with ISO 9001, 14001, 18001, 27001
January 11, 2030 - August 1, 2025

Industry Experience

Government, Financial Services, Professional Services