Available to hire
I’m François Fenech, a marketing leader with 9 years of experience building data-driven acquisition strategies, demand generation programs, and go-to-market initiatives. I collaborate across teams to drive growth and mentor rising talents.
Specializing in SEO/SEA, multichannel campaigns, and B2B partnerships, I’ve generated over €12M in revenue and led high-impact projects in competitive environments. I’m passionate about turning insights into growth and mentoring teams to achieve ambitious goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
German
Intermediate
Italian
Intermediate
Work Experience
Head of Marketing and Partnerships at XTB Online Investing, Paris La Défense
December 31, 2025 - August 1, 2025Directed marketing strategy and partnerships development at a leading Forex and CFD brokerage house, managing a team and driving multichannel lead generation and B2B revenue growth. Led a team of 4 marketing specialists, overseeing the generation of 10K monthly leads with a conversion rate exceeding 20%. Planned and optimized multichannel SEO and SEA campaigns, driving a 25% increase in annual traffic. Organized online and offline events, both in-house and out-of-home, reaching over 600 daily visitors and 50,000 viewers. Developed a network of 100 B2B partners via CellXpert, contributing to over €1.5M in recurring annual revenue.
Marketing & Partnership Manager at XTB Online Investing, Paris La Défense
December 31, 2022 - August 1, 2025Led digital acquisition efforts and affiliate program development, contributing to user growth and brand visibility through data-driven marketing strategies and partner network expansion. Led a team of 2 marketing officers. Managed online campaigns and offline events, including webinars, using HubSpot. Recruited and managed a network of 80 partners via the CellXpert platform, achieving an average conversion rate of 24%. Generated €1M in annual revenue through affiliate channels by tracking KPIs and optimizing campaign performance.
Founder of Financial Analysis and Education Platform at SandfoxTrading, Lyon
January 1, 2020 - PresentCreated and managed an online platform focused on financial education, offering training, webinars, and expert content on trading and investment strategies.
Marketing and affiliate manager at XTB Online Investing, Paris La Défense
December 31, 2020 - August 1, 2025Developed and managed B2B marketing campaigns and affiliate relationships, optimizing acquisition funnels and boosting revenue through strategic partner onboarding and performance tracking. Signed 50 B2B partnerships, generating over €800K in annual revenue.
Sales Senior BtoC at XTB Online Investing, Paris La Défense
December 31, 2017 - August 1, 2025Supported 2000 clients in their investment/trading journey and converted 500 leads.
Sales BtoB in Private Equity at Calao Finance, Paris 8
December 31, 2016 - August 1, 2025Marketed FIPs, FCPIs, and ISF management mandates to financial and wealth management advisors, raising over €3M.
Head of Marketing and Partnerships at XTB Online Investing
December 31, 2025 - October 21, 2025Led marketing strategy and partnerships development at a leading Forex/CFD broker, managing a team of 4 marketing specialists; drove multichannel lead generation (10K monthly leads) and 2K clients; oversaw online and offline campaigns; launched products and expanded brand awareness including ambassador partnerships; optimized multichannel SEO/SEA campaigns contributing to 25% traffic growth; implemented CRM automation to improve lead nurturing and conversion; built a network of 100 B2B partners contributing to over €3M revenue.
Marketing & Partnerships Manager at XTB Online Investing
December 31, 2022 - October 21, 2025Led digital acquisition via SEA and SEO strategies and affiliate program development; managed a team of 2 marketing officers; supervised Google Ads and Meta SEA campaigns; launched and optimized SEO strategy; expanded partner network to 80 via CellXpert; achieved 24% conversion rate with ~€1M annual revenue.
Founder at SandFoxTrading
December 31, 2023 - October 21, 2025Launched an online financial education platform delivering training, content marketing & market analysis, trading and investing courses and webinars; attracted ~2K participants through organic and paid demand-generation campaigns.
Affiliate Marketing Manager at XTB Online Investing
December 31, 2020 - October 21, 2025Developed and managed B2B marketing campaigns and affiliate relationships; optimized acquisition funnels and boosted revenue through partner onboarding and performance tracking; collaborated on SEA campaigns with ambassadors; onboarded 30 B2B partnerships generating over €500K in annual revenue.
Sales Senior B2C at XTB Online Investing
December 31, 2017 - October 21, 2025Supported 2000 clients in their investment/trading journey and converted 500 leads.
Sales B2B in Private Equity at Calao Finance
December 31, 2016 - October 21, 2025Commercialised investment products to financial and wealth management advisors.
Education
Master’s Degree at École Normale Supérieure, Lyon
January 1, 2015 - December 31, 2016Master’s Degree at Université Grenoble Alpes, Grenoble
January 1, 2009 - December 31, 2012Master’s Degree in Money, Banking, and Finance at École Normale Supérieure, Lyon
January 1, 2015 - December 31, 2016Master’s Degree in Business Strategy and Economics at Université Grenoble Alpes
January 1, 2009 - December 31, 2012Qualifications
AMF certification
January 1, 2017 - December 31, 2017AMF certification
January 1, 2017 - October 21, 2025Industry Experience
Financial Services, Professional Services, Education, Software & Internet, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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